email MARKETING

minus the sleaze or the stress

Stuck for email ideas? Here’s 80 of them. Fill in the blank style.

email MARKETING DOESN’T need to be hard, sleazy or boring

It can actually be the opposite.

Easy. Engaging. Entertaining.

Let me show you how…

Email marketing done right will free you from the busy, get sales and create more space in your life

Because you are in business to make a difference and have the freedom to do what you choose

HOW DO YOU WANT ME TO HELP YOU?

You want to do it yourself but not alone.

You want quick, actionable courses focused on one task at a time.

You want to do it TOGETHER in a single session, a few months or a whole year.

unicorns do exist

And congratulations you have found one!

A straight talking, truth telling email marketer.

I’m someone who is willing to buck the status-quo and say no to all of the “should” and “have to’s” that are so prevalent in the online landscape. And instead find the right mix of strategies that works for you and your business.

I also have the experience (15 years), qualifications (2 degrees) and the tenacity to help small business owners like you finally focus on the things that will get you the results.

Zero fluff guaranteed.

 

More of an audio listener? Check out this related podcast episode!

How to Improve Your List Building Strategy

Ever found yourself frustrated with a stagnant email list, wondering why people aren't subscribing despite your best efforts? I get it.

Firstly, you have to understand that you’ll have this natural growth right at the beginning of your email marketing journey - and that it’s normal to have things stagnate after that.

Second, a lot of your initial list growth will come from your existing audience, whether that’s on Instagram, Facebook, Pinterest, or people you know within your networks.

So, you might get that rapid increase, but at some point, you might exhaust that audience if you aren’t proactively growing elsewhere.

In this ultimate list building guide, I’ll share my best list building strategy that’ll supercharge your list growth massively.

Whether you are a business owner, course creator or service provider, email marketing has the potential to free you from the busy, get sales and create more space in your life!

Here is everything you need to know about how to improve your list building strategy.

 

 

TIP 1 - GIVE PEOPLE A REASON TO SIGN UP

Let's start by understanding the importance of giving your audience a compelling reason to join your email list - people value their email addresses so they're not just going to give it away for free.

In my Lead Magnet Magic course, I teach students that to grow their email list quickly, they must provide an irresistible opt-in. By doing this, you can establish a fair value exchange, overall increasing conversion rates and attracting a more targeted audience.

So, forget the generic "subscribe to my newsletter" pitch; entice your audience with exclusive updates or a lead magnet that truly adds value to their business or daily lives.

>> Click here to check out Lead Magnet Magic

 

 

Tip 2 - Check Your Stats

Before you scale up your advertising efforts, take a deep dive into your lead page and overall site-wide stats.

A 50-60% signup rate for dedicated lead pages and 1-3% of website visitors for general signups are the benchmarks.

If you're falling short, it's time to focus on improving your conversion strategies!

Checkout episode number 21 of my Easy Email Marketing Podcast, 7 things you need for a high converting lead page if you’re stuck for ideas.

 

 

Tip 3 - Make Your Signup Obvious on Your Website

Ensure your signup options are impossible to miss across your website.

Consider using floating bars, popups, or banners to capture your audience's attention and make it crystal clear and easy for them to subscribe.

 

 

Tip 4 - Make Your Lead Magnet Prominent on Your Socials

Leverage your social media platforms by consistently featuring your lead magnet.

From updating Facebook and Instagram graphics to pinned posts to CTA’s, remind your audience regularly about the benefits of joining your email list.

 

 

Tip 5 - Leverage Your Content

Whether it's blog posts, YouTube videos, or podcasts, seamlessly integrate mentions of your lead magnet.

Use dynamic ads during podcast episodes, share insights within your content, and always provide a direct link to your signup page.

 

 

Tip 6 - Mention Your Email List Often

Consistent promotion is the key. Incorporate mentions of your email list into your regular social media posts.

Consider using tools like ManyChat to automate sign-ups directly through Instagram comments.

 

 

Tip 7 - Add Event-Style Lead Magnets to your List Building Strategy

Enhance your lead magnet offerings with limited-time events, such as webinars, challenges, or giveaways.

In my List Building Boost course, I teach you how to create these types of opt-ins – the one’s that majorly convert!

You’ll also need to create a sense of urgency to attract new subscribers and diversify your audience.

At the end of the day, it’ll be refreshing for your audience to find different ways to interact with you, rather than just through a PDF or Word Document.

 

 

Tip 8 - Use Ads Strategically

Once you've optimised your existing strategies, you can delve into paid advertising.

It's crucial to understand your conversion value before investing heavily in ads to ensure a positive return on investment.

Ads can be a great way to grow your list quickly, especially if you don't want to spend a tonne of time being active on socials et cetera. 

 

 

Tip 9 - Participate in Bundles or Swaps

Collaborate with businesses or influencers for bundle promotions or swaps.

Consider formalising agreements where you promote each other's lead magnets to tap into new audiences.

 

 

Tip 10 - Get Active with Guest Speaking

Explore opportunities to speak at summits, contribute to courses, or appear on podcasts.

Guest speaking not only broadens your reach but also establishes trust with new audiences, making them more likely to subscribe.

 

In essence, improving your list building strategy involves a multi-faceted approach. From optimising your website and social media presence to collaborations and guest speaking, these 10 tips have hopefully provided you with insightful methods of how to get more email subscribers.

 

And of course, this list building guide wouldn't be complete without mentioning my exclusive lead magnet - my collection of 80+ fill-in-the-blank email ideas. If you ever find yourself struggling with what to share with your list, be sure to head over to yaelkeon.com/ideas to grab yourself a copy – or fill in the form down below!

 

Happy emailing!

 

LATEST PODCAST EPISODES

Get your First Signups | Episode 105

Get your First Signups | Episode 105

Getting those first email subscribers can be daunting. Not only do you have that worry about why would anyone sign up to my email list but you also have some tech setup to deal with. Inside this episode, you’ll learn: How to create a compelling reason for someone to...

15 Practical Email Writing Tips | Episode 103

15 Practical Email Writing Tips | Episode 103

Don’t think you are a good writer? Then this podcast episode is for you! The truth is anyone can be a good writer. It just takes time, practice and a little guidance. The good news? Email is the perfect place to practice your writing as it isn’t so “public”. It is...

“We came to Yael as we needed someone to help us coordinate our email marketing strategy. Yael was able to systematically simplify and amplify our approaches ways that really made sense for our business. She was always reliable and very strategic. Working with Yael is a joy and it has transformed our lead generation and email marketing approach from an ad hoc mess to a system that works. We will continue to use and highly recommend Yael’s services!”

Jo Taranto, Managing Director – Good for the Hood

“From my first call with Yael I felt very comfortable and confident she was the right marketing person for my business.

Working with her has not only helped me clarify my business purpose and find my niche but also has helped me overcome some of my fears of being more visible and actually being able to help others.
I love Yael’s relaxed and personalized approach to marketing. She tells you exactly what you need to do and how to prepare for the next step in your marketing strategy. One of my favorite things about working with Yael is that she is also a businesswoman and entrepreneur, so it is easy for her to relate to my techy questions and some of the common struggles we face as entrepreneurs in the first few years of our business.”
Lennis Perez, Wellness Coach lennisperez.com

 

I hired Yael needing a plan and direction in what to do specifically for me and my business. There are a lot of options and information out there that can make you feel overwhelmed with a huge to-do list that can then get put in the too hard basket.

Yael helped me pinpoint my target market, brand messaging and consistent look and feel. As a result I am now booking clients that are definitely on-point with my target market!

I really enjoyed working with Yael and would highly recommend her services for anyone feeling overwhelmed with marketing and needing some clarity, direction and a tailored plan in place for their business.”

Sally Watson focusresumes.com.au 

 

 

 

 

STUCK FOR EMAIL IDEAS?

HERE'S OVER 80 OF THEM. FILL IN THE BLANK STYLE.