Email Marketing
Strategy & Systems
Increase Engagement, Sales and your Sanity
Free Mini Training:
Find out why your emails aren’t working (and what to do about it)
Email Marketing doesn't need to be hard, sleazy or boring
It can actually be the opposite.
Easy. Engaging. Entertaining.
Let me show you how…
Choose your Email Marketing Adventure
What will help you most today?
I'm a...
I want to...
My Email Marketing Software is...
Want some Email Marketing Magic added to your Business?
If you want to know how Email Marketing really works
Free, mini-training Beyond Words: The 7 Drivers of Email Engagement
If you want to pick & mix what you implement now...
Finally… an email marketing course that teaches email marketing
If you want it done for you...
Whether you are starting from scratch, migrating software or sorting out a "hot mess", check out The Email Implementor.
Unsure what you need? Book a Complimentary Strat Chat here.
Hi, I’m Yael
> Email Marketing & Business Systems Consultant
> 20 years Experience
> 10 years in business
> 100s of Clients
> MBA
> BComm (Marketing & Advertising)
> Host of The Easy Email Marketing Podcast
> FIFO Wife and Mum of 2
> Netball Player Coach (and reigning champs!)
> Survivor Superfan
> Spends way to much time fixing my lawn
But in all seriousness – I have the perfect blend of the strategic brain, technical chops and actual qualifications so you can be confident I can help you.
“We came to Yael as we needed someone to help us coordinate our email marketing strategy. Yael was able to systematically simplify and amplify our approaches ways that really made sense for our business. She was always reliable and very strategic. Working with Yael is a joy and it has transformed our lead generation and email marketing approach from an ad hoc mess to a system that works. We will continue to use and highly recommend Yael’s services!”
Jo Taranto, Managing Director – Good for the Hood
“From my first call with Yael I felt very comfortable and confident she was the right marketing person for my business.
I hired Yael needing a plan and direction in what to do specifically for me and my business. There are a lot of options and information out there that can make you feel overwhelmed with a huge to-do list that can then get put in the too hard basket.
Yael helped me pinpoint my target market, brand messaging and consistent look and feel. As a result I am now booking clients that are definitely on-point with my target market!
I really enjoyed working with Yael and would highly recommend her services for anyone feeling overwhelmed with marketing and needing some clarity, direction and a tailored plan in place for their business.”
Sally Watson focusresumes.com.au
Easy Email Marketing Podcast
The 3 Questions I Ask Every Client | Episode 160
If you've ever stared at a blank screen wondering what to write in your next email, there's a good chance you've been skipping straight to the content without doing the thinking that matters first. Before any strategy, any automation, and any single email, there are...
Your Email Marketing, Your Rules (Sort Of) | Episode 159
You've seen the templates. The step-by-step formulas. The "just be consistent" advice that makes you want to throw your laptop across the room. And maybe you've started strong, followed the ideal system... and then completely fallen off. Not because you lack...
The Ultimate Email Marketing Shortcuts | Episode 158
You've seen the ads. Fill-in-the-blank templates for every week of the year. Swipe files with "my exact welcome sequence, word for word." Custom GPTs that write your emails for you. The shortcut economy promises you can bypass the hard part of email marketing if you...
Email Writing is not Email Marketing | Episode 157
If you've ever spent a Saturday afternoon pouring over a swipe file, customising it, hitting send, and getting absolutely nothing back, this episode is for you. Not because you're doing it wrong. But because you've been sold the wrong solution. Email writing is not...
The Engagement Fix 4: How Do I Increase Sales Conversions? | Episode 156
Sales is the whole reason you're doing email marketing. But if you've been quietly helping, hinting, and hoping your subscribers will magically buy without you ever actually asking... this episode is for you. This is the fourth and final episode in The Engagement Fix...
The Engagement Fix 3: Where Are All the Clicks? | Episode 155
Your subscribers are opening your emails. But they're not clicking. Sound familiar? If your open rates look fine but your click rates are flat, you're not alone. And you're probably missing some of the easiest opportunities hiding right inside your emails. This is...
STUCK FOR EMAIL IDEAS?
HERE’S OVER 80 OF THEM. FILL IN THE BLANK STYLE.