minus the sleaze or the stress

Stuck for email ideas? Here’s 80 of them. Fill in the blank style.

email MARKETING DOESN’T need to be hard, sleazy or boring

It can actually be the opposite.

Easy. Engaging. Entertaining.

Let me show you how…

Email marketing done right will free you from the busy, get sales and create more space in your life

Because you are in business to make a difference and have the freedom to do what you choose


You want to do it yourself but not alone.

You want quick, actionable courses focused on one task at a time.

You want to do it TOGETHER in a single session, a few months or a whole year.

unicorns do exist

And congratulations you have found one!

A straight talking, truth telling email marketer.

I’m someone who is willing to buck the status-quo and say no to all of the “should” and “have to’s” that are so prevalent in the online landscape. And instead find the right mix of strategies that works for you and your business.

I also have the experience (15 years), qualifications (2 degrees) and the tenacity to help small business owners like you finally focus on the things that will get you the results.

Zero fluff guaranteed.



Self Trust and Lessons in Online Business | Episode 100

Self Trust and Lessons in Online Business | Episode 100

Here we are - 100 episodes and almost 3 years into The Easy Email Marketing podcast! Reaching this milestone has given me a moment to pause and reflect on my business journey so far and I felt really led to speak on some of the lessons I have learnt along the way....

Email Authentication (and other deliverability factors) | Episode 99

Email Authentication (and other deliverability factors) | Episode 99

Unless you’ve been hiding under a rock, you will have heard something about Google and Yahoo’s Email Authentication Changes which came into effect this month (Feb 2024). This has sent the internet in a frenzy with people going into panic over what needs to happen. And...

Easy Content Creation with Jenny De Lacy | Episode 98

Easy Content Creation with Jenny De Lacy | Episode 98

Overwhelmed by the idea of creating content for your business? Then listen in! In this episode I am joined by Jenny De Lacy of Talking Digital who is known for her content expertise which is why she was the perfect person to bring on board to help you breakthrough...

“We came to Yael as we needed someone to help us coordinate our email marketing strategy. Yael was able to systematically simplify and amplify our approaches ways that really made sense for our business. She was always reliable and very strategic. Working with Yael is a joy and it has transformed our lead generation and email marketing approach from an ad hoc mess to a system that works. We will continue to use and highly recommend Yael’s services!”

Jo Taranto, Managing Director – Good for the Hood

“From my first call with Yael I felt very comfortable and confident she was the right marketing person for my business.

Working with her has not only helped me clarify my business purpose and find my niche but also has helped me overcome some of my fears of being more visible and actually being able to help others.
I love Yael’s relaxed and personalized approach to marketing. She tells you exactly what you need to do and how to prepare for the next step in your marketing strategy. One of my favorite things about working with Yael is that she is also a businesswoman and entrepreneur, so it is easy for her to relate to my techy questions and some of the common struggles we face as entrepreneurs in the first few years of our business.”
Lennis Perez, Wellness Coach


I hired Yael needing a plan and direction in what to do specifically for me and my business. There are a lot of options and information out there that can make you feel overwhelmed with a huge to-do list that can then get put in the too hard basket.

Yael helped me pinpoint my target market, brand messaging and consistent look and feel. As a result I am now booking clients that are definitely on-point with my target market!

I really enjoyed working with Yael and would highly recommend her services for anyone feeling overwhelmed with marketing and needing some clarity, direction and a tailored plan in place for their business.”

Sally Watson