Welcome back to Easy Email Marketing.

Mistakes are a great opportunity to grow your business, and it’s no different with email marketing. This episode covers the four biggest mistakes I see in email marketing.


Here’s a snippet of the biggest email marketing mistakes:

  1. Sending ‘newsletters’
  2. Focussing on ‘pretty’ emails
  3. Sending too few emails
  4. Not selling

Now that list tells you what they are, but you need to listen in to find out how you can overcome and fix these mistakes.


If you want guidance with any of this, I cover these points in great depth with lessons, tech tutorials and even engagement email scripts you can use inside The Email Experience, my online email marketing membership that helps you serves your subscribers with open-worthy emails, surprisingly simple automation and offers that sell.

One step at a time.

So if you want that guidance to make the start, you can join anytime at yaelkeon.com/emailexperience/


Want to see more of what I get up to when I’m not podcasting?


Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.