It’s the end of financial year here in Australia and the time we all step back to look at the key numbers in our businesses. And your email marketing numbers should definitely be included in your analysis.

No, I’m not talking about your opens, clicks, unsubscribes and bounces here.

Instead we want to know exactly how much revenue email marketing has contributed to your bottom line and (even cooler) how we can use these numbers to create predictions about what you will earn next year.

Inside this episode, I’m sharing the top 4 metrics you want to review and how to calculate them:

  • Return on Investment (ROI)
  • Revenue per Subscriber (RPS)
  • Sales Conversion Rate
  • List Growth Rate

Plus your predicted email marketing revenue for the year to come.

If you want more support in calculating these numbers check out The Email Experience membership which includes a full email performance review process and the 5 Email Experiences Framework to help you identify any gaps in your email marketing. Learn more at

Or if you want me to look at the numbers for you, check out my 1-1 consulting packages at

Other resources mentioned in this episode:


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