“Email marketing just seems so hard”.


Here’s the truth: you are just making it harder than it needs to be.

At its best, email marketing is SIMPLE:

  1. Create new campaign in email marketing software
  2. Type some words
  3. Hit send

That’s it.

We overthink it way too much.

Here are a few things you might be doing that makes it that way.


1. You are trying to make your emails “pretty”

Did you know that the emails that get the best deliverability, open rates and click through rates are not those with lots of images, links and general “prettiness”.

Yes, you want to be “on brand” but that does not mean you need to have some fancy custom template.

Instead, think about the emails you read most: the ones from your family and friends.

How do they look?

Short. Simple. To the point.

This is how email works. It’s a conversational medium. Not a formal one.

All you need to make them look good is ensuring you have made the email easily scannable.

Things like short sentences. Spaces. Bold text. Maybe a pop of colour.

Then for a little bit of extra oomph you can add a button, a banner or a simple image. But that’s all it really needs.

And once you’ve created a template you can just use it time and time again.

2. You think every email needs to be info-packed

We have this knack for trying to overcompensate for daring to impose on someone’s inbox.

That if we send an email it has to have the most amazing, life changing content ever.

Next thing you know, the email is 1000 words long…

While this can be effective on occasion, you don’t have to do this.

In fact, you might find you get less people reading because they don’t have the time.

Sometimes the best service or value you can give your subscribers is a quick laugh, bit of motivation or actionable tip.

Something they can scan, feel good about and go on about their day.

Or scan, feel good about and click that buy button because they want your thing.

You don’t have to write an essay. Some of the best emails are just a few sentences long.

3. You stick to a strict sending schedule

I could get disbarred from the fictional email marketers association by saying things – but you do not have to email your list every single week on the exact same day, at the exact same time.

Sure if you are an expert content batcher and you have new stuff to send every single week, then yes send it.

But if you are one who likes to write from the heart and Tuesday is rolling around and you are wracking your brain about what to send, please don’t force it and type something just because you “should”.

Instead, write when it feels good. If you get in a flow – schedule them up for a few weeks in advance. If you have a promotion – make sure you are sending those.

But if you are having a down week because your kids are just at you and you haven’t had a moment to think let alone write. Then give yourself some grace.

Side note – if you want some ideas, make sure to grab this free download:

4. You only ever send something once

Just because you have sent something to your list 3 years ago, does not mean you can never write on that topic again.

In fact, I recommend regularly letting people know about some of the best content you have.

Or repurposing social media posts into an email.

Or revamping that motivational piece you sent a year ago that got lots of replies.

Your audience might just need to hear that again.

Or you might have new subscribers that never heard it in the first place.

Repurposing is one of the best things you can do for your marketing.


5. You are using MailChimp (especially the free plan)

Yep, I said it!!!

Okay, if you are literally only sending a single welcome email when someone signs up and then weekly email campaigns, then MailChimp is probably working just fine for you.

But if you want multiple step welcome series, the ability to segment your audience easily and start adding some other automations – then the free MailChimp plan is becoming more and more tedious to use.

Yes, there are workarounds which I have discovered, as a systems expert, after hours of time researching and testing. But why put yourself through that when you can get so much more potential and flexibility, easily, with something like MailerLite (still free) or Klaviyo, ActiveCampaign and ConvertKit.

If you are finding the tech side of things hard and you are using MailChimp, please don’t think it is because all email marketing software is hard to use. It is not.

The right one for you should be simple for you to use after watching a few tutorials and if you aren’t feeling that way then it might be time for something else.


Email marketing is not hard.  We (or difficult software) make it that way.

More of an audio listener? Check out this related podcast episode!

How to Improve Your List Building Strategy

Ever found yourself frustrated with a stagnant email list, wondering why people aren't subscribing despite your best efforts? I get it.

Firstly, you have to understand that you’ll have this natural growth right at the beginning of your email marketing journey - and that it’s normal to have things stagnate after that.

Second, a lot of your initial list growth will come from your existing audience, whether that’s on Instagram, Facebook, Pinterest, or people you know within your networks.

So, you might get that rapid increase, but at some point, you might exhaust that audience if you aren’t proactively growing elsewhere.

In this ultimate list building guide, I’ll share my best list building strategy that’ll supercharge your list growth massively.

Whether you are a business owner, course creator or service provider, email marketing has the potential to free you from the busy, get sales and create more space in your life!

Here is everything you need to know about how to improve your list building strategy.




Let's start by understanding the importance of giving your audience a compelling reason to join your email list - people value their email addresses so they're not just going to give it away for free.

In my Lead Magnet Magic course, I teach students that to grow their email list quickly, they must provide an irresistible opt-in. By doing this, you can establish a fair value exchange, overall increasing conversion rates and attracting a more targeted audience.

So, forget the generic "subscribe to my newsletter" pitch; entice your audience with exclusive updates or a lead magnet that truly adds value to their business or daily lives.

>> Click here to check out Lead Magnet Magic



Tip 2 - Check Your Stats

Before you scale up your advertising efforts, take a deep dive into your lead page and overall site-wide stats.

A 50-60% signup rate for dedicated lead pages and 1-3% of website visitors for general signups are the benchmarks.

If you're falling short, it's time to focus on improving your conversion strategies!

Checkout episode number 21 of my Easy Email Marketing Podcast, 7 things you need for a high converting lead page if you’re stuck for ideas.



Tip 3 - Make Your Signup Obvious on Your Website

Ensure your signup options are impossible to miss across your website.

Consider using floating bars, popups, or banners to capture your audience's attention and make it crystal clear and easy for them to subscribe.



Tip 4 - Make Your Lead Magnet Prominent on Your Socials

Leverage your social media platforms by consistently featuring your lead magnet.

From updating Facebook and Instagram graphics to pinned posts to CTA’s, remind your audience regularly about the benefits of joining your email list.



Tip 5 - Leverage Your Content

Whether it's blog posts, YouTube videos, or podcasts, seamlessly integrate mentions of your lead magnet.

Use dynamic ads during podcast episodes, share insights within your content, and always provide a direct link to your signup page.



Tip 6 - Mention Your Email List Often

Consistent promotion is the key. Incorporate mentions of your email list into your regular social media posts.

Consider using tools like ManyChat to automate sign-ups directly through Instagram comments.



Tip 7 - Add Event-Style Lead Magnets to your List Building Strategy

Enhance your lead magnet offerings with limited-time events, such as webinars, challenges, or giveaways.

In my List Building Boost course, I teach you how to create these types of opt-ins – the one’s that majorly convert!

You’ll also need to create a sense of urgency to attract new subscribers and diversify your audience.

At the end of the day, it’ll be refreshing for your audience to find different ways to interact with you, rather than just through a PDF or Word Document.



Tip 8 - Use Ads Strategically

Once you've optimised your existing strategies, you can delve into paid advertising.

It's crucial to understand your conversion value before investing heavily in ads to ensure a positive return on investment.

Ads can be a great way to grow your list quickly, especially if you don't want to spend a tonne of time being active on socials et cetera. 



Tip 9 - Participate in Bundles or Swaps

Collaborate with businesses or influencers for bundle promotions or swaps.

Consider formalising agreements where you promote each other's lead magnets to tap into new audiences.



Tip 10 - Get Active with Guest Speaking

Explore opportunities to speak at summits, contribute to courses, or appear on podcasts.

Guest speaking not only broadens your reach but also establishes trust with new audiences, making them more likely to subscribe.


In essence, improving your list building strategy involves a multi-faceted approach. From optimising your website and social media presence to collaborations and guest speaking, these 10 tips have hopefully provided you with insightful methods of how to get more email subscribers.


And of course, this list building guide wouldn't be complete without mentioning my exclusive lead magnet - my collection of 80+ fill-in-the-blank email ideas. If you ever find yourself struggling with what to share with your list, be sure to head over to yaelkeon.com/ideas to grab yourself a copy – or fill in the form down below!


Happy emailing!



15 Practical Email Writing Tips | Episode 103

15 Practical Email Writing Tips | Episode 103

Don’t think you are a good writer? Then this podcast episode is for you! The truth is anyone can be a good writer. It just takes time, practice and a little guidance. The good news? Email is the perfect place to practice your writing as it isn’t so “public”. It is...