THE AMPLIFIED MARKETING METHOD

THE STEP BY STEP GUIDE TO A
FEEL-GOOD EMAIL MARKETING STRATEGY FOR YOUR
SMALL BUSINESS

You know in your belly your stuff is gold. You have a slowly growing gang of loyal advocates who like and comment on your socials. You’re excitedly tracking click-throughs to your website.

But where are the sales?

 Boosting, advertising, pushing – driving traffic to your website is starting to get exhausting. Not to mention costly.

There’s got to be a better way.

 What’s missing?

 “Online” is a busy place. It’s loud. We’re constantly bombarded with marketing messages – and so are our ideal clients. It’s getting harder to complete.

But that doesn’t mean we have to work harder or spend more to get people to hit the “buy” button. We just have to find the missing piece of the puzzle.

THIS IS THE POWER OF EMAIL

– THE HIGHEST CONVERTING OF ALL ONLINE MARKETING STRATEGIES *

 * All the research proves it!

Instead of fighting for more and more traffic you can make the most of that existing traffic by taking them on a journey to purchase.

A journey where you ask them to take just a tiny step when you first meet – like an email address. A no-brainer. Easy.

A journey where you can talk to your ideal customer in a way that meets them where they are at now. Where they’re stepping forward to meet you.

A journey that feels good, is driven by providing value, and results in your subscribers replying with appreciation and gratitude. (Imagine getting human responses to your marketing!)

A journey that helps them buy into your brand, that answers their burning questions, and motivates them to purchase. One step at a time.

If you know email marketing is where you should be to be heard, to be found

but it all seems so hard…

First, there’s the tech – what software should you use and how on earth do you set it all up without wanting to throw your computer out your window?

Then there’s getting people to sign up – why would anyone want to?

And even once they do sign up – what do you send?

After all you don’t want to be *gasp* spammy!

I HAVE YOU COVERED

I’ve collated everything I’ve learned from almost 15 years working with small and medium-sized international organisations – along with some hard-won education running my own small business start-up – to create

an 8-step program

to teach small business owners like you to create their own unique Email Marketing Strategy

that amplifies your message in the simplest way possible

The kind of strategy that has you feeling good about putting your offer out into the world.

INTRODUCING THE AMPLIFIED MARKETING METHOD

A highly actionable and easy to follow program that will guide you through the whole email marketing process step by step.

This isn’t about making business life hard – these are simple to understand trainings, all the tech tutorials you need, and group coaching calls to help you implement.

I’m Yael Keon, Marketing Strategist for small business owners who’d love to amplify their brands and enjoy more sales – with less selling.

I am a professional problem solver and certified lover of the marketing stuff that has so many people in business bamboozled.

I’ll teach you how to put together your perfect email strategy, including all the technology, and how to perfectly harmonise it with promotional strategies – to create a brand refrain so melodic, your ideal client will just have to stop and listen.

Sandy Taylor

“Since taking Yael’s Amplified Marketing Method course, I’ve not only implemented a long-overdue email marketing strategy in my own business, but I’ve had the confidence to help several of my web design clients do the same. This course offers more value than a 350g block of cadbury’s chocolate!”

Sandy Taylor | Copywriter & WordPress Consultant | www.sandytaylor.com.au

Rennae Hoare

“Since taking The Amplified Marketing Method my email list has grown by 85%”

Rennae Hoare | Grabease Australia

Marnie Iudica

“Since completing The Amplified Marketing Method, my email list has grown so significantly, i’ve had to upgrade the level of support from my email provider – twice!”

Marnie Iudica | Toxin Free Tribe

Ready to make some noise? The kind that has the right people buying?

HERE’S HOW THE PROGRAM WORKS

As soon as you sign up you’ll get access to all modules – binge watch then take action or implement it one step at at time. It’s up to you.

Step 1 – Prep Work

Before you really get stuck into email marketing, you need to be clear about who your target audience is and how you help them. Otherwise, we’ll just be sending out stuff that people don’t want.

In this module, I’ll take you through simple target market exercises – no surveys required (unless you want to).

We’ll also look at list building principles and set (realistic) subscriber goals. 

Step 2 – Your Opt In Incentive

Your Email Opt-In Incentive is at the heart of your email strategy – and your marketing strategy as a whole. But it is one place I see small business owners get stuck time and time again. I aim to make it not only easy, but also, dare I say it, fun!?

In this module you will:

  • Discover over 20 simple and effective opt-in incentive ideas
  • Go beyond the PDF with options such as Email Courses, Quizzes, Challenges, Videos, and Webinars
  • Choose your perfect opt-in incentive using the Lead Magnet Generator and my 3-point criteria

At the end of this module, you will have created your new opt-in incentive and be ready to sing about it from the rooftops.

Step 3 – Setup the Tech

Your email provider can be your business’s best sales-person if set up right, but the technology can get confusing and overwhelming.

In this hands-on module you will:

  • Understand how all those tech pieces fit together, what you need to setup, and in what order you need to do it
  • Learn about the different features email providers offer and choose the right one for your business
  • Get a look inside MailChimp, ActiveCampaign and ConvertKit
  • Understand the legal requirements that you need to fulfil under GDPR and other regulations (and how to get your email system to comply)

By the end of this module you will have created your lists, forms and set up automatic delivery of your opt-in incentive.

Step 4 – Get the Signup

When it’s time to pull it all together and connect your email provider to your website or a 3rd party landing page you want to do it in a way that makes your subscriber thrilled and your blood pressure low.

In this module you will:

  • Nail your opt-in’s sales pitch (because you still need to sell it, even if it’s free)
  • Explore the types of sign up forms and decide what works best for your website
  • Understand how to connect your email forms to your website using a variety of options

By the end of this module you will have created your high converting Lead Page. (And never have to wonder “what the heck is a Lead Page?” ever again.)

Step 5 – Welcome

Once you have a new subscriber, it is only the beginning of their journey with you. There are many ways in which we can nurture the relationship to bring them closer to a sale.

In this module you will:

  • Look at your customer’s journey and the key messages you need to get across at each stage

  • Learn about the 8 different emails you might want to include in your welcome automation to get you those first sales

  • Learn how to deliver email courses and challenges with ease

By the end of this module, you will be welcoming your new subscribers in a way that makes them feel like a valued part of your community – all on autopilot.

Step 6 – Promote

Now you have your opt-in created and all the tech and automation setup, it’s time to spread the word about your amazing offer!

In this module you will:

  • Understand the 3 different types of audiences you will be marketing to and what to promote to each
  • Choose the right mix of promotional tools for your business using my recommended formula
  • Learn about how to effectively promote on social media (without being sales-y)
  • Understand content marketing and develop a content strategy to direct even more traffic to your opt-in

By the end of this module you will have selected your ideal marketing mix of promotional tactics – ending the confusion and shiny object syndrome.

Step 7 – Continued Connection

Your email list is your biggest asset, so you want to keep your subscribers feeling loved, valued and ready to buy.

In this module, you will:

  • Know what to include in your emails (and what not to) to avoid those spam filters and get your emails opened
  • Brainstorm ideas for what to send your list so you are never stuck again
  • Learn the fundamentals of email design and create your own templates.

By the end of this module, you will be confident in sending those regular email updates.

Step 8 – List Performance

Connected email marketing goes way beyond the basics of sending valuable content, and even beyond your welcome sequence. Instead, it involves creating personalised experiences to ensure you are only delivery your emails to those who are most interested.

In this module, you will:

  • Learn how to create segments and tags to your list based on interests and actions
  • Create additional automations such as post-purchase, abandoned cart and date based
  • Learn how to maintain a clean list

By the end of this module you will be excited about the seemingly endless possibilities about how you can personalise your email experience – without the 1 on 1 effort.

THEN THERE’S THE BONUSES

MARKETING AMPLIFIERS

7 Lessons on how to take your email (and overall marketing) up a notch – but in less time. We’ll cover Tracking & Scaling, Planning, List Building Boosters, Systems and More

50 + TECH TUTORIALS

I don’t just tell you what to do – I’ll show you how as well. With tech tutorials on MailChimp, ConvertKit, ActiveCampaign, Thrive, Leadpages & much more you won’t get stuck on the tech.

PRIVATE FACEBOOK SUPPORT GROUP

To ask questions, get support and even submit your creations for a video review from me. For the lifetime of this program.

I’M READY TO BE AMPLIFIED

Susanna Tham

“Since taking The Amplified Marketing Method, I not only have a clear understanding of the marketing methods i should use launching my business but also a strategy for what marketing tasks i should be doing and most importantly knowing how to do it.”

Susanna Tham | Morphi Design

 

Natalie Krivda-Jones

“The number 1 thing that makes this course stand out is the amazing support that Yael provides to all participants. 

This course covers a huge amount of content but Yael has broken into sections that make it easy to manage week by week and really get the best out of it for your business.

I would definitely recommend The Amplified Marketing Method to anyone wanting to learn more ways to market to their audience directly.”

Natalie Krivda-Jones | Digital Mums Directory

 

Ange Sinclair

“The thing I loved most about The Amplified Marketing Method is how simple and easy to understand it is. Yael has given a step by step guide so that you are entirely informed and educated on all areas of marketing. 

For anyone starting their marketing journey, this will be an invaluable resource. I wish i had had it starting out it would have saved me a lot of money with marketing experts.”

Ange Sinclair | Digestive Detective

 

 

Susanna Fergusson

“Completing The Amplified Marketing Method was a real eye-opener for me. 

It made me realise just how much i didn’t know about online marketing.  It is a great step by step action plan with clearly weekly goals, that is a must have for any new (or existing) small business, somewhat new to online marketing.”

Susanna Fergusson | Fuel4life Nutrition

 

WHO IS THE AMPLIFIED MARKETING METHOD FOR?

The Amplified Marketing Method has been designed for Small Business Owners who:

Are overwhelmed or confused by Email Marketing

Are getting ready to launch

Are just not getting the results they had hoped for

Want to increase sales but don’t like the idea of “selling”

Want to build a business based on trust and providing value

COACHES & CONSULTANTS

As a coach or consultant, you are not only asking potential clients for their money, but also their time and trust and for them to make some form of change. This is a big deal and requires nurturing and assurance.

Email marketing is one of the biggest builders of trust through regular, value-filled communication. Plus, you can start to break down those excuses and start motivating your audience to finally invest in themselves (and you know better than anyone what happens when they do that!)

FREELANCERS

As a freelancer you have a wealth of knowledge to share – which adds up to one huge thing, credibility.

Show your potential clients that you are the best person for the job by staying in regular contact via email.

And don’t worry about “giving it all away” – those who can will always pay for the convenience of having someone do the work for them.

E-COMMERCE STORE OWNERS

As an online store owner, the money is in those repeat visits. Encourage website visitors to sign up for your list so that you can remind them of your amazing products. Or add in abandoned cart emails to convert fence-sitters. Or, even better, add post-purchase automations to get that all-important repeat business.

ONLINE COURSE CREATORS

As a course creator, you probably know how crucial email list building is – after all, it becomes such a numbers game. But it doesn’t have to be all about sales funnels and pushy sales tactics – courses and memberships can be sold through positive and “pull” based email strategies. In fact, they are often more effective.

VIRTUAL ASSISTANTS

Understanding email marketing is a fantastic skill to not only grow your business but to serve your clients. Imagine being able to set up and send updates on behalf of your clients using MailChimp, ConvertKit and ActiveCampaign. Plus have a great understanding of how email marketing can really help them.

WEBSITE DEVELOPERS

Go beyond just setting up a newsletter sign up form on your websites – and be able to offer services in setting up a full email marketing strategy that ties in perfectly with the website you have created for your clients. Email is the ideal upsell or package addition for you to get more value from your clients – and serve them better.

Who is your guide?

Hi, I’m Yael Keon, online marketing strategist, consultant, and creator of this program.

I have over 15 years marketing experience in both corporate and small business environments. From multi-national organisations to starting my very own consultancy.

I have a Bachelor’s of Commerce with a Double Major in Marketing & Advertising and a Masters of Business Administration (MBA). If those qualifications don’t float your boat, I’ve also spent the better part of the last 3 years studying (and testing) the latest in online marketing tactics.

My zone of genius is seeing the big picture and how all the puzzle pieces need to fit together to achieve a goal – something which I now guide small business owners through.

I’m based in Perth, Australia and am a FIFO wife, mum to 2 pre-schoolers and a Survivor superfan (yes, that show is still on).

IT’S TIME TO STOP AVOIDING EMAIL MARKETING AND
HARNESS ITS POWER TO AMPLIFY YOUR BUSINESS

Kathryn Gray

“Yael is incredibly insightful, warm and supportive in sharing her marketing expertise. I’ve learned so much for amplifying my own business, and with the group and programs Yael offers, and will continue to do so! She has created a wealth of tutorials, handy workbooks, value-packed content across social media platforms, plus new goodies like live videos and expert resources along the way. I’m so grateful for Yael’s guidance thus far and am glad to recommend you work with her.”

Kathryn Gray | www.kathryngray.com.au

 

Tracy O'Meara Smith

“OMG since taking The Amplified Marketing Method I now completely understand the strategy around email marketing. I am a lot clearer on the platform I use and on others within the market. This always confused me. This is course is full of content that can fast track your marketing strategy.

I now look forward to writing my business newsletter and I’m more strategic in my offers and how I sell through my email list. Yael also provides a marketing flow chart – an awesome strategy that ties in all the social media and includes the email component.

Yael is very generous in all the information she offers through this course. It filled in a lot of missing links for me and because of this, i am savvier in how i market to my list. It can do the same for you.”

Tracy O’meara Smith | Silverdale Natural Therapy

Stephanie Butler

“I recently took Yael Keon’s AMM program. I was introduced to Yael through her free 5 day opt-in challenge and loved what she shared. I decided to take her program as I really enjoy having accountability, which was created through the private Facebook group for the program. I also need things simply outlined for me so I can learn what to do step by step for the technical things, i was so impressed with how Yael broke it all down into easy bite sized bits. I feel more confident and professional since taking the AMM program. If you feel overwhelmed with the whole opt-in world and setting up automation to execute it this is the program for you!”

Stephanie Butler | Serenity Organising Solutions

THINK THIS WILL BE JUST ANOTHER STATIC CONTENT, UNSUPPORTED, BUT NEVER GET AROUND TO ACTUALLY IMPLEMENTING COURSE?

If you commit, so will I. I’ll be there regularly to ensure you’re creating something that will get you discovered and grow with your business.

The skill set you’ll build in this program will never be wasted, and even if you decide to outsource your email marketing after this program, you’ll know exactly what you should be expecting as a return on your investment and easily align email with your wider marketing and business strategies.

You might have made a start or not at all, but if you have a business, and the drive and commitment to do the work, you’ll walk away with a whole new set of tricks in your small business marketing repertoire.