ARE YOU LEAKING SALES IN YOUR ECOMMERCE BUSINESS?

If you are not using email marketing for anything other than the occasional sales promotion or sending abandoned carts, then the answer is a big fat yes.

Email marketing provides so much potential for you to get more sales out of your e-commerce store using one simple tool – automation.

Here are a few of the automations you want to add ASAP.

(Note: Not all email automations are available in all email marketing software. My recommendation for e-commerce is Klaviyo which can do all the below and so much more).

WELCOME SERIES

You may have a welcome email which is sent to someone who signs up for a 10% first purchase discount, but do you do any further follow-ups?

What about those who don’t buy after receiving their discount? 

Don’t make the assumption that they just aren’t interested.

Instead you should be following up with a few emails that encourage them to buy.

Here are a few ideas of things you can include:

  • Who you are / what makes your business and products different
  • Combatting the biggest excuse as to why someone doesn’t buy
  • Share testimonials or user generated content
  • Answer FAQs
  • Showcase your most popular products
  • Share any guarantees you have

Send these out over a couple of weeks and remove anyone who buys from the automation.

POST-PURCHASE


After someone buys from you, don’t miss the opportunity to provide amazing customer service, on autopilot, through email.

There are a few simple things you can send after someone makes a purchase:

  • Thank them for supporting your small business and family
  • Share how to get the most out of their product or how to style it
  • Tell them how to care for their product
  • Answer any FAQs you get
  • Ask them for a review
  • Offer them an upsell or “you might also like”

Once you’ve got your first one setup, take it up a notch by adding different post purchase automations for different product categories or even individual products.

REPLENISHMENT

If you have a consumable product like anything skincare then you NEED this automation in your life.

It’s simple. Think about how long it would take on average for someone to use your product. Then about two weeks before that send them an email asking if they “need a refill?”. Only if they haven’t purchased in the meantime of course.

This ensures your best customers come back time and time again.

 

CUSTOMER WIN-BACK

Similar to the replenishment email, this automation is sent out after someone hasn’t purchased for X amount of time. The goal? To win them back!

You could send a simple “we’ve missed you” and showcase your new releases product category.

Or you can even offer them a special discount code. After all a repeat customer is so much easier to get than investing in marketing to get a new one.

CONCLUSION

The bottom line is, a good email marketing system should be paying for itself. Not just in the sales promotions you run now and then but using some of these simple to setup automations that will have you getting more sales on autopilot.

More of an audio listener? Check out this related podcast episode!

How to Improve Your List Building Strategy

Ever found yourself frustrated with a stagnant email list, wondering why people aren't subscribing despite your best efforts? I get it.

Firstly, you have to understand that you’ll have this natural growth right at the beginning of your email marketing journey - and that it’s normal to have things stagnate after that.

Second, a lot of your initial list growth will come from your existing audience, whether that’s on Instagram, Facebook, Pinterest, or people you know within your networks.

So, you might get that rapid increase, but at some point, you might exhaust that audience if you aren’t proactively growing elsewhere.

In this ultimate list building guide, I’ll share my best list building strategy that’ll supercharge your list growth massively.

Whether you are a business owner, course creator or service provider, email marketing has the potential to free you from the busy, get sales and create more space in your life!

Here is everything you need to know about how to improve your list building strategy.

 

 

TIP 1 - GIVE PEOPLE A REASON TO SIGN UP

Let's start by understanding the importance of giving your audience a compelling reason to join your email list - people value their email addresses so they're not just going to give it away for free.

In my Lead Magnet Magic course, I teach students that to grow their email list quickly, they must provide an irresistible opt-in. By doing this, you can establish a fair value exchange, overall increasing conversion rates and attracting a more targeted audience.

So, forget the generic "subscribe to my newsletter" pitch; entice your audience with exclusive updates or a lead magnet that truly adds value to their business or daily lives.

>> Click here to check out Lead Magnet Magic

 

 

Tip 2 - Check Your Stats

Before you scale up your advertising efforts, take a deep dive into your lead page and overall site-wide stats.

A 50-60% signup rate for dedicated lead pages and 1-3% of website visitors for general signups are the benchmarks.

If you're falling short, it's time to focus on improving your conversion strategies!

Checkout episode number 21 of my Easy Email Marketing Podcast, 7 things you need for a high converting lead page if you’re stuck for ideas.

 

 

Tip 3 - Make Your Signup Obvious on Your Website

Ensure your signup options are impossible to miss across your website.

Consider using floating bars, popups, or banners to capture your audience's attention and make it crystal clear and easy for them to subscribe.

 

 

Tip 4 - Make Your Lead Magnet Prominent on Your Socials

Leverage your social media platforms by consistently featuring your lead magnet.

From updating Facebook and Instagram graphics to pinned posts to CTA’s, remind your audience regularly about the benefits of joining your email list.

 

 

Tip 5 - Leverage Your Content

Whether it's blog posts, YouTube videos, or podcasts, seamlessly integrate mentions of your lead magnet.

Use dynamic ads during podcast episodes, share insights within your content, and always provide a direct link to your signup page.

 

 

Tip 6 - Mention Your Email List Often

Consistent promotion is the key. Incorporate mentions of your email list into your regular social media posts.

Consider using tools like ManyChat to automate sign-ups directly through Instagram comments.

 

 

Tip 7 - Add Event-Style Lead Magnets to your List Building Strategy

Enhance your lead magnet offerings with limited-time events, such as webinars, challenges, or giveaways.

In my List Building Boost course, I teach you how to create these types of opt-ins – the one’s that majorly convert!

You’ll also need to create a sense of urgency to attract new subscribers and diversify your audience.

At the end of the day, it’ll be refreshing for your audience to find different ways to interact with you, rather than just through a PDF or Word Document.

 

 

Tip 8 - Use Ads Strategically

Once you've optimised your existing strategies, you can delve into paid advertising.

It's crucial to understand your conversion value before investing heavily in ads to ensure a positive return on investment.

Ads can be a great way to grow your list quickly, especially if you don't want to spend a tonne of time being active on socials et cetera. 

 

 

Tip 9 - Participate in Bundles or Swaps

Collaborate with businesses or influencers for bundle promotions or swaps.

Consider formalising agreements where you promote each other's lead magnets to tap into new audiences.

 

 

Tip 10 - Get Active with Guest Speaking

Explore opportunities to speak at summits, contribute to courses, or appear on podcasts.

Guest speaking not only broadens your reach but also establishes trust with new audiences, making them more likely to subscribe.

 

In essence, improving your list building strategy involves a multi-faceted approach. From optimising your website and social media presence to collaborations and guest speaking, these 10 tips have hopefully provided you with insightful methods of how to get more email subscribers.

 

And of course, this list building guide wouldn't be complete without mentioning my exclusive lead magnet - my collection of 80+ fill-in-the-blank email ideas. If you ever find yourself struggling with what to share with your list, be sure to head over to yaelkeon.com/ideas to grab yourself a copy – or fill in the form down below!

 

Happy emailing!

 

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