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The MailChimp & Shopify Breakup: What you need to know & do

MailChimp and Shopify are getting a divorce. And it has caused a big upset for many an e-commerce store. If you have a Shopify store and use MailChimp, then you'll need to take action before May 12th or you may lose your integration. The integration is...

HOW TO BUILD RELATIONSHIPS WITH EMAIL (NOT JUST TRANSACTIONS)

  Every online marketer seems to be telling you to build your email list. They (& I) will tell you how to do it: Create an opt-in, set up your email system and get the signup. Simple. But what many people don’t talk about is what to do afterwards....

How to Create a Website that you Love (and will Love you Back)

Websites - what a rabbit hole they can be. We first innocently start looking around the inter-webs getting inspired about what we want our site to look like.Then we start looking at domain names, hosting and website platforms (CMS). And then what about SEO? And what...

Personal Brand Photos: How To Make Them Awesome

Personal Brand Photos: How to make them awesome If you have a service based business or a personal brand, getting photos is one of the best investments (if not the best) you can make in your business. They create connection, recognition and engagement. The stats show...

How to Create a Kickass Brand

HOW TO CREATE A KICKASS BRANDBranding is one of the most essential ingredients in what makes a business a success.It is what makes a business memorable and interesting.It is what makes us stop the scroll and actually look at the content of that post and switch focus...

HI, I’M YAEL

Online Marketing Strategist & Coach.

This is a hub of information all things Online Marketing for Small Businesses, with one purpose in mind – to help you ditch the overwhelm and to find the best fit marketing solutions for you and your business.

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