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The Sane Systems Blueprint
You don’t have 20 problems. You have one system creating 20 symptoms. The Sane Systems Blueprint helps you identify whether the real issue is strategy, tech or reality—and figure out what to fix first.
The 3 Questions I Ask Every Client | Episode 160
If you've ever stared at a blank screen wondering what to write in your next email, there's a good chance you've been skipping straight to the content without doing the thinking that matters first. Before any strategy, any automation, and any single email, there are...
Your Email Marketing, Your Rules (Sort Of) | Episode 159
You've seen the templates. The step-by-step formulas. The "just be consistent" advice that makes you want to throw your laptop across the room. And maybe you've started strong, followed the ideal system... and then completely fallen off. Not because you lack...
The Ultimate Email Marketing Shortcuts | Episode 158
You've seen the ads. Fill-in-the-blank templates for every week of the year. Swipe files with "my exact welcome sequence, word for word." Custom GPTs that write your emails for you. The shortcut economy promises you can bypass the hard part of email marketing if you...
Email Writing is not Email Marketing | Episode 157
If you've ever spent a Saturday afternoon pouring over a swipe file, customising it, hitting send, and getting absolutely nothing back, this episode is for you. Not because you're doing it wrong. But because you've been sold the wrong solution. Email writing is not...
The Engagement Fix 4: How Do I Increase Sales Conversions? | Episode 156
Sales is the whole reason you're doing email marketing. But if you've been quietly helping, hinting, and hoping your subscribers will magically buy without you ever actually asking... this episode is for you. This is the fourth and final episode in The Engagement Fix...
The Engagement Fix 3: Where Are All the Clicks? | Episode 155
Your subscribers are opening your emails. But they're not clicking. Sound familiar? If your open rates look fine but your click rates are flat, you're not alone. And you're probably missing some of the easiest opportunities hiding right inside your emails. This is...
The Engagement Fix 2: Why Is Nobody Opening My Emails? | Episode 154
Your open rate isn't just a subject line problem. And in this episode, I'm going to show you exactly what else is going on. This is part two of The Engagement Fix series, and today I'm diving into opens: what's actually driving them (and what's quietly killing them)...
The Engagement Fix 1: Are Your Emails Being Seen? | Episode 153
You spend an hour writing the perfect email, hit send, your software confirms it's delivered and then nothing. No opens, no clicks, no replies. Sound familiar? Before you rewrite your subject line or blame your copy, there's something more fundamental worth checking:...
The AI Upgrade 4: Five Ways I’m Using AI in My Business Right Now | Episode 152
You've heard all about what AI can do for your marketing. But what does it look like in practice, day to day, inside a real business? This is the final episode in the AI series, and it's the one where theory meets reality. I'm pulling back the curtain on five specific...
The AI Upgrade 3: AI with Integrity – How to Stay Human | Episode 151
You're using AI to speed things up. But you’re always wondering…. does this still sound like me? Or am I just publishing the same generic content as everyone else? Trust is at an all-time low right now, and audiences are getting better at sniffing out the AI-generated...
The AI Upgrade 2: Add These 5 Skills and Watch What Happens | Episode 150
If you've been using Claude like a chat box, you're leaving the best part untouched. Skills are what transform AI from a helpful tool into something that genuinely works for you, running in the background, knowing your voice, following your process, without you having...
The AI Upgrade 1: Meet your New Marketing Team | Episode 149
If AI still feels like something you dip in and out of for the occasional email subject line, this episode is going to change how you see it entirely. What if instead of a chat box, you had a fully functioning marketing department, one that knows your voice, your...
The Ultimate Guide to Email Marketing Planning
Email marketing planning doesn’t have to feel overwhelming or rigid. This guide walks you through a calm, sustainable approach to planning your emails so you can stay consistent, support your sales goals, and build an email system that actually fits your real life.
Easy Ways to Create Content: Cheater’s Edition
Feeling stuck or too busy to write? Learn simple ways to create content by repurposing your best emails, blogs, and social posts—quick, smart, and stress-free.
The Right (and Wrong) Ways to Use AI for Email Marketing
Unlock the power of AI for email marketing with six practical strategies to spark ideas, improve content, and engage your audience—plus one thing you should never let AI do.
Promotional Email Survival Guide
Your email welcome series is more than a simple “hello”—it’s the moment when subscribers are most curious, engaged, and ready to take the next step, making it the single most effective automation for building trust, showcasing value, and driving action.
How to Create an Email Welcome Series That Converts
Your email welcome series is more than a simple “hello”—it’s the moment when subscribers are most curious, engaged, and ready to take the next step, making it the single most effective automation for building trust, showcasing value, and driving action.
The Real Reasons Behind Your Unsubscribe Rate
Unsubscribe rate isn’t always a problem—learn why people leave your list, which unsubscribes are actually positive, and how to focus on the subscribers who matter most.
Sales Follow Up Emails That Actually Work
Sales follow up emails aren’t just about selling—they’re your secret tool to delight customers, provide support, and encourage repeat business without extra effort.
7 Email Engagement Drivers
Learn the 7 key strategies that boost email engagement, improve deliverability, and turn subscribers into buyers.
How Not to Annoy Your Email List
Showing up doesn’t have to mean spamming. Here’s how to email with confidence, provide real value, and keep your subscribers happy to hear from you.
Do This 5 Minute Email Engagement Metrics Check-up
Struggling to make sense of your email performance? This 5-minute check-up breaks down your key email engagement metrics—like open rates, click rates, and conversions—so you can spot issues fast and take action that actually moves the needle.
3 Email List Segmentation Methods You Should Be Using
Want to send more relevant emails? These 3 list segmentation methods help you connect with subscribers based on who they are and what they do.
Email Marketing for Course Creators: Software Guide
Email marketing for course creators can feel overwhelming with so many tools out there. This guide breaks down the best software options based on your business type, goals, and tech needs—so you can choose with confidence.
Email Content Ideas Working in 2025
Email content ideas that actually connect—try these 5 fresh formats to boost engagement and bring life back to your list.
The Best Email Marketing Software for ECommerce Businesses
Find the best email marketing software for your e-commerce store—compared by features, pricing, and ease of use.
Routing Automations: The Email Fix Nobody’s Talking About
Email marketing getting messy? Learn how routing automations act as a central command system, streamlining your workflows, reducing errors, and keeping your emails organised and effective.
Email Marketing Software for Services: How to Choose the Right One
Struggling to choose email marketing software for your service business? This guide simplifies your options so you can grow with ease.
Essential Email Marketing Design Tips
Design matters in email marketing—but not at the cost of clarity or accessibility. These email marketing design tips will help you create emails that look great and get results.
The Ultimate Email Prompt for Writing with AI
Discover how the right email prompt can help you leverage AI to write personalised, engaging emails that capture your unique voice, save time, and boost your email marketing efforts.
How to Get Your First Email Subscribers
Getting your first email subscribers doesn’t have to be complicated. In this post, you’ll learn a simple, beginner-friendly process to set up your sign-up form, connect your tech, and start growing your list with confidence.
The Lead Magnet Refresh You Need to Attract Leads
That lead magnet you created isn’t dead—it just needs a smart refresh. Discover 3 powerful tweaks to help you attract leads fast without starting from scratch.
Beginner’s Guide to Building an Email List Fast
Want to grow your email list fast and with the right people? Learn five simple steps to attract quality subscribers using a smart lead magnet, a focused signup page, and a promo plan that actually works.
7 Target Market Research Techniques Using Email Marketing
Learn seven sneaky ways to gather audience insights effortlessly—no surveys required.
Mindset Shift: Letters Not Newsletters
Many of us carry this belief that we need to “earn our place” in someone’s inbox. But here’s the reality: Your subscribers aren’t looking for another information download. They’re looking for connection, insight, and that little spark that helps them see things differently.
How to Use ChatGPT for Email Marketing
Struggling with what to send your email list? Feeling stuck staring at a blank screen? Let me introduce you to your new email marketing best friend—ChatGPT.
Conversion Focused Design: Content Blocks to Boost Conversions
Email marketing shouldn’t be something you keep putting off—it should be your secret weapon working while you sleep! Enter the sandwich strategy.
15 Tips to Improve Your Email Copywriting
Improve your email copywriting with 15 practical tips that will help you write engaging, effective emails.
10 Creative Ways to Boost Email Marketing Engagement
Email marketing engagement isn’t just about sales—it impacts deliverability too! Discover 10 creative ways to boost clicks, replies, and subscriber interaction.
Email Marketing Step by Step: How to Get Started the Right Way
Overwhelmed by email marketing? This step-by-step guide will walk you through the essentials of building a successful email strategy.
Email Marketing Content Strategy: A No-Stress Guide
Struggling with your email marketing content strategy? Learn how to simplify your plan, reuse ideas, and keep your emails short and engaging—without the stress.
The Email Marketing Action Plan You’ll Actually Stick To
Struggling to follow through on your email marketing goals? Discover why email marketing matters, how to build a practical marketing action plan, and tips for making it a consistent priority in your business.
Predicted Email Marketing Trends for 2025
As we step into 2025, email marketing continues to prove its power. Based on my observations in client inboxes and the latest updates in email software, I’ve compiled my top predictions for the future of email marketing trends.
Top 3 End of Year Marketing Tasks for Email
Let’s be real – no one gets excited about email marketing maintenance. But here’s the thing: spending a little time now on your email strategy could save you hours – and bring in more sales – in the long run.
Email Marketing Software Update 2024
Explore the latest updates in email marketing software for 2024, featuring new tools, pricing changes, and enhanced features across Mailchimp, MailerLite, Kit, ActiveCampaign, and Klaviyo.
5 Antidotes for Sales Mindset Wobbles
I’ve got five quick, practical tips lined up for you, designed to help you silence those doubts and press “send” on that email with confidence.
The Client Email Sales Invitation Strategy
The Quarterly Client Sales Invitation is a low-pressure strategy that helps you book clients effortlessly by focusing on value, scarcity, and easy next steps to naturally engage your audience.
How to Create Converting Emails
Converting emails isn’t just about making sales—it’s about driving any action you want from your subscribers. Whether it’s getting them to click a link, download a resource, or make a purchase, the key lies in your strategy.
Email Marketing Tips to Increase Sales
I’m going to dive into something a bit different—some of my favourite email marketing hacks that can truly level up your sales strategy.
Top Black Friday Email Marketing Tips
It’s time to share my biggest and best tips for running a successful Black Friday, Small Business Saturday, and Cyber Monday promotion!
Lead Magnet Ideas That Are Working Now
Lead magnets have been around for a long time, and have spread beyond online businesses. However, there’s a problem: the market is now saturated.
Grow Your List With an Online Business Bundle
An online business bundle is quickly becoming a go-to strategy for how to grow your email list—and for good reason.
10 List Building Mistakes
List building mistakes can seriously impact your email marketing success. This guide highlights ten common errors businesses make when growing their email lists and provides practical tips to avoid them.
The Five Email Experiences
Email marketing isn’t just about sending out newsletters or treating each email as a one-off, transactional communication. Instead, it should be viewed holistically, as a way to create a series of engaging and meaningful experiences for your subscribers.
How to Get Unstuck and Revamp Your Email Marketing
Struggling with email marketing? Discover the four most common sticking points—and the simple, practical solutions to finally move forward with confidence and clarity.