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Email Flows for Online Businesses
If you’re in the business of selling digital downloads, course memberships, online programs, masterminds, or any other digital product, you’re in the right place!
Automate Email Sending: Top 10 Hacks
The process of planning and creating automations can be incredibly daunting for some! To simplify things, I’m sharing ten of my favourite tips to help you speed up the creation of your automations and make the process easier.
ActiveCampaign Pricing and Plan Changes July 2024
As of June 2024, ActiveCampaign has announced a new plan and pricing model. Again. But this one is looking quite promising and has some great features…
Beginners Guide to Email Marketing Segmentation
Navigating through terms like lists, segments, tags, fields, groups, and audiences can be overwhelming! Let me clear up the confusion.
How an Email Preferences Centre Can Transform Your Email Marketing
If you’re stepping up your email marketing game and planning to send a variety of emails, you might worry about overwhelming your subscribers. An email preferences centre can be your secret weapon here!
Email Marketing Flows Explained
Often, we hear the word “automation” and think, “Oh my goodness, that just sounds too hard.” But let me tell you, you do not need to be tech-savvy to figure this out. In fact, I’m going to explain how easy it really can be.
4 Email Metrics to Review Every EOFY
Welcome to the ultimate guide to email metrics that you should be measuring every single year—or even more frequently—to truly understand the effectiveness of your email marketing efforts.
Ultimate Guide to Ecommerce Automations
If you’re an ecommerce business owner looking to unlock the full potential of email marketing, you’re in the right place. Learn how to elevate sales with these effective email marketing strategies.
Top Automations in Email Marketing for Service Businesses
We’re diving deep into the magical world of email marketing for service businesses, specifically focusing on email automation and how it can transform your business. Whether you’re a coach, consultant, freelancer, contractor, or provide done-for-you work, this is for you!
5 Launch Emails You Need to Send
Email launches might seem unconventional at first glance, but the results speak volumes. In fact, most of my sales from these launches come directly from emails!
How to Optimise Your Sales Promotion Strategy with Email Marketing
From understanding your target market to crafting irresistible promotions and leveraging multiple channels, we’ll cover everything you need to know to make your sales promotion strategy a success.
How to Sell Without Being Salesy
To help your audience in the best way possible, they need to buy what you offer. Learning how to sell without being pushy can make this process feel more natural and genuine.
How to Improve Your List Building Strategy
Have you ever found yourself frustrated with a stagnant email list, wondering why people aren’t subscribing despite your best efforts? Don’t worry, you’re not alone, and there are strategies you can implement to turn things around.
Make Your Email Software Easy to Use With This One Hack | Episode 102
Want a quick tip that with save you your sanity when using your email marketing software? Listen in! I see it all the time. Someone starts with a shiny new email marketing software and at the beginning it’s clean and easy. You have only one or two forms, lists or...
Easy Content Creation with Jenny De Lacy | Episode 98
Overwhelmed by the idea of creating content for your business? Then listen in! In this episode I am joined by Jenny De Lacy of Talking Digital who is known for her content expertise which is why she was the perfect person to bring on board to help you breakthrough...
Email Marketing Maths | Episode 97
Stop wishing & hoping that whatever email list size you have will result in magically achieving your sales goals this year. Because it’s not magic. It’s actually just maths. In this episode, I’m sharing with you how to calculate exactly how many subscribers you need...
4 Simple Steps to Your Best Email Marketing Year Yet | Episode 96
Happy new year and welcome to another year of the Easy Email Marketing podcast. Hopefully you have already identified email marketing as one of your core business strategies that you continue to pay attention to each and every year - not just as a once off. But this...
How to Take Time off From Email Marketing | Episode 95
As we are barrelling into Christmas, school holidays and trying to get everything wrapped up while still battling school concerts, christmas parties and the last minute shopping, you may be dreaming of that moment when you can finally put your feet up with a glass of...
Email Marketing Software Update Roundup | Episode 94
A must listen, this episode goes through all you need to know about the email marketing software and tech updates that have happened over 2023 and some important changes coming in early 2024. From minor campaign edit capabilities to major pricing & plan structure...
What to Do Next | Episode 93
There’s a lot you can do with email marketing. But I’ve said it once and I’ll say it again - you should not attempt to do everything at once. Email marketing is all about layers and strategic priorities but it can be confusing as to where you should focus your...
Emails to Send AFTER the Sale | Episode 92
It’s the side of email marketing that everyone seems to forget yet it can provide the best customer service, sales conversions AND make your life a heck of a lot easier through automating or eliminating your admin. It’s the emails you said after you have made the sake...
Content Marketing and Email – A Perfect Match | Episode 91
Content marketing is one of the BEST strategies you can use to grow your email list - not to mention having something to send. Not only does it provide a catch-free way of learning about you, your business but it also gives you an easy way for your business to be...
Increase Webinar Signups, Showups and Conversions | Episode 90
Whether you call it a webinar, a training, a masterclass or a workshop - you always have the goal of getting as many people as possible signing up and watching. And email marketing of course plays a huge role in this. Not only do you use it to invite existing...
Sneaky Target Market Research | Episode 89
If you are in business you know that understanding your target market is crucial to your success. After all, you need to deliver what your audience wants to have them buy from you. But so many of the target market training out there either focus on building customer...
10 Ways to Boost Your List Growth | Episode 88
Does it feel like your email list is growing in slow motion? When you first begin focusing on growing your list, the subscribers seem to just flow in easily. But then it just slows… Totally normal. That just means you need to keep reviewing what you are doing, mixing...
Course Creators: Choosing the right email marketing software | Episode 87
Finally it’s the course creators turn. (Or membership owners, or digital downloads stores, or online programs deliverers). Basically if you are selling scalable offers, this podcast episode is for you if you want help making the decision about the best email marketing...
How to Increase Conversions | Episode 86
Sending emails but not getting the results you want? Then this episode is for you!When it comes to creating more sales conversions there are 6 key factors you want to look at for every single email or automation. Inside this episode, I introduce The LIFT™ Model from...
The Cheats Way to Create Content | Episode 85
Feeling totally uninspired or just “too busy” to write your emails (or any content) right now? Then this episode is for you. Inside, I’m sharing my biggest hack to creating content without needing to start from scratch every time. It involves repurposing but it is so...
Services: Choosing the right email marketing software | Episode 84
It’s that time again where I answer the FAQ of “what’s the best email marketing software for my business: - but instead of talking generally I want to get stuck into the specifics for services businesses.(E-commerce was covered back in episode 78 and digital products...
Not ads to the inbox | Episode 83
Ever thought to yourself that you don’t want to do email marketing because they are just ads to the inbox? You know those “daily deals” promotions that you can’t seem to get rid of… Hopefully the answer to that question is “no, I know there is so much more to it than...
Welcome series’ that convert | Episode 82
Your welcome series is one of the most essential (if not THE most essential) parts of your email marketing setup. These emails are sent when your new subscriber is actively interested and looking for a solution so it’s your responsibility to show up and help them make...
The truth about launching | Episode 81
It’s the dream that all the online guru’s share – create a signature program, launch it and rake in 6 figures in no time. While I would love say that this is true, sadly it just isn’t. Not in I’d say 98% of cases. Launching and online programs might not be the magic...
How to clean your list | Episode 80
List Hygiene - not one of the most sexy and fun topics when it comes to email marketing. But just because it isn’t fun, doesn’t mean it’s not important and I implore you to stick around and listen to this episode because it really is essential to your overall list...
Using Reels to Grow your List with Ally Polishchuk | Episode 79
Struggling to grow your email list and know that you probably should be using social media more to do it? Then this podcast episode is for you. I’ll be the first to admit, I am not a big social media fan. The idea of putting myself out there on a public platform like...
E-commerce: Choosing the right email marketing software | Episode 78
It’s that time again where I answer the FAQ of what’s the best email marketing software for my business - but instead of talking generally I want to get stuck into the specifics for e-commerce businesses. (Services and digital products you’ll get your turn soon!). In...
Using ChatGPT for your email marketing | Episode 77
ChatGPT and AI are THE hot topic in online marketing right now. So I’ve been having a play and let me tell you I am in LOVE and see so much potential for it to help you actually get your emails sent. If you aren't familiar with what ChatGPT is, it's an open Artificial...
How NOT to be annoying in email | Episode 76
It’s the number 1 reason I hear people don’t want to do email marketing - because they don’t want to be annoying. My answer? You’re probably not. And to be honest it’s probably an easy excuse for the many other reasons why you want to avoid doing it. Sorry. Not Sorry....
7 Email marketing hacks you need to know about in 2023 | Episode 75
Sometimes it’s the little things that can make all the difference. Inside this weeks podcast episode, I’m sharing 7 super simple email marketing hacks that will take your email marketing from basic to bountiful. These are things you can implement in 20 minutes or less...
Lead magnets that are working now | Episode 74
Having trouble getting people to sign up to your email list? You need a lead magnet! But not just any lead magnet - one that actually works. Here’s my philosophy on them in a sentence: if someone can find the same information in a Tik Tok then they aren’t going to...
Un-ghost your list | Episode 73
Has it been awhile since you emailed your list?Maybe you ended last year a little bit burnt out and are struggling to get back into the game. Maybe yYou just haven’t emailed for a long time because life just got in the way and the months just kept slipping by and then...
Content Planning: Take the Pressure Off | Episode 72
Oh the excitement of a new fresh year - the time when we overestimate what we can achieve. When we want to write all the emails about all the things and have the best, most valuable content ever… Please don’t do this. You’re only setting yourself up for failure and...
How to follow through on your email marketing plans | Episode 71
This is not another podcast episode on planning. While I love getting into those post its, coloured markers and calendars - all of that doesn’t help if you don’t think about how to actually follow through on your plans. This comes up a lot with email marketing in...
Quick & Easy Email Ideas for the End of Year | Episode 70
Who else has that can’t be bothered vibe as it reaches the end of the year? And as a result you don’t feel you have the time or energy to create fresh content. Maybe you have had a full on last few weeks and are just lacking the energy. Or maybe you are so excited for...
What does branding have to do with emails? with Rachel Reiter | Episode 69
Branding and email marketing - not something too many people think go together. But once you get an understanding of what branding really is, you can see just how much it matters in every area of your business. To help dive into the juicy topic, I’ve brought on an...
Top Black Friday Email Marketing Tips | Episode 68
Black Friday, Small Business Saturday and Cyber Monday are less than 2 weeks away! Whether you are all organised with your promotions or are leaving it to the last minute, then this episode is for you.Inside I’m sharing my biggest tips around how to get the most sales...
Levelling up your email marketing without the overwhelm | Episode 67
If you have been in my world for awhile or you have just generally be researching the whole topic of email marketing then you will know that there is a lot to it. Most recently, I’ve be sharing about the top automations you should have in your business. Then there’s...
5 things you can still smash out this year | Episode 66
It’s already October and it’s so easy to start writing off the rest of the year and say “I’ll get onto it next year”. Already I’m seeing so much content online about how it’s the last 90 days or only 90 days left. It’s like there is this attitude that we are short of...
Automation for Online Businesses | Episode 65
If you sell online products like digital downloads, workshops, memberships, courses or masterminds then showing up and serving your customers well with automations is essential. Often email is the first and primary touchpoint for your customers so you need to be...
We need to talk | Episode 64
Email Marketing has the highest return on investment - $44 per $1 spent. It also has the highest reach and engagement 21.3% vs Instagram (0.67%) and Facebook (0.064%). So why do so many business owners spend hours a week on social media but zero time with emails? Or...
Streamlined Services with Automation | Episode 63
Want more time in your business? And a bunch of sales to go along with it? It’s not about sending a tonne of email campaigns or doing flash sales. Instead, it’s about having the automations in place to have those emails going out to the right people at the right...
3 Layers of List Building | Episode 62
One thing email marketing isn’t short of is things to do. There’s always a new idea or automation or something you want to add in. Everyone has a great shiny new idea - especially when it comes to the world of list building. We’re talking lead magnets, sign up forms,...
Essential Ecommerce Automations | Episode 61
Want more time in your business? And a bunch of sales to go along with it? It’s not about sending a tonne of email campaigns or doing flash sales. Instead, it’s about having the automations in place to have those emails going out to the right people at the right...
The P.S. Strategy | Episode 60
The P.S. is one of the most important areas of real estate in your emails - yet so many people forget to utilise it. Whenever someone scans an email they go first to the subject line, then to the opener and skip to the end. In fact, stats have shown that “79% of...
Holiday Proof your Email Marketing | Episode 59
At the time this podcast episode drops, I am someone in lush Ireland - for a full month of quality family time and down time. After 3 long years of separation… This episode and the email that goes along with it, however, is pre scheduled and set to go before I even...
Email Secrets Series 4 – Create Experiences | Episode 58
This is the conclusion of a 4 part series where I spill on my top email marketing secrets. These are the little shifts that make all the difference when it comes to email marketing. And today I want to talk about a mindset shift when it comes to email - and that is...
Email Secrets Series 3 – Make the Tech Easy | Episode 57
This is episode 3 of 4 where I spill on my top email marketing secrets. These are the little shifts that make all the difference when it comes to email marketing. Today I’m addressing a big elephant in the room – the tech. I can’t tell you how many times people tell...