by Yael Keon | May 25, 2020 | Content Marketing, Email Marketing, Marketing Strategy & Planning
THE ONLY 3 THINGS YOU ACTUALLY NEED TO GET STARTED WITH EMAIL MARKETINGIf you’ve ever been told or read that email marketing is difficult, I’m here to bust that myth.Getting started with email marketing is really easy, and you only need to do three...
by Yael Keon | May 19, 2020 | Content Marketing, Email Marketing, Marketing Strategy & Planning, Promotions
HIGH-CONVERTING LEAD PAGES: WHAT’S THE SECRET? The million dollar question: What makes a great lead page? Before we get too far in, in case you’re not sure what a lead page even is, here’s a bit of a rundown. A lead page – or opt in page, lead magnet page,...
by Yael Keon | Apr 21, 2020 | Content Marketing, Email Marketing, Marketing Strategy & Planning
WHY YOU WANT TO BLOG AND EMAIL Do you have a core content platform? A blog, a YouTube channel, a podcast? Whether you’ve got one, a combination, or all three, these content platforms are an absolute gold mine for your email list. Watch this video to understand...
by Yael Keon | Apr 14, 2020 | Content Marketing, Email Marketing, Marketing Strategy & Planning
5 TYPES OF CONTENT TO BE SENDING TO YOUR EMAIL LIST Have you ever opened your browser with the sole purpose to Google “What content can I send to my email list?” If the answer is yes, and even if it isn’t, you need to watch this video where I unpack...
by Yael Keon | Feb 11, 2020 | Content Marketing, Email Marketing, Marketing Strategy & Planning
WHAT IS A CONTENT FUNNEL? (AND WHY YOU NEED ONE) Unless you live under a rock, you’ve probably heard the term sales funnel. After all, every online marketing guru tells you that you need one. A content funnel though? WTF is that? Well you’ve probably not heard of it...
by Yael Keon | Jan 14, 2020 | Content Marketing, Email Marketing, Marketing Strategy & Planning
5 STYLES OF CONTENT TO SEND TO YOUR EMAIL LIST One of the biggest reasons I hear from my community for not emailing is that they don’t want to be “annoying” or “spammy”.Well – there is a solution to that. Don’t be!The trouble is just because we see a lot of sales or...