by Yael Keon | Jul 14, 2020 | Email Marketing, Marketing Strategy & Planning
HOW NOT TO BE ANNOYING IN EMAIL The biggest excuse I hear when it comes to emailing your list is “I don’t want to be annoying”. We’ve all been there. We sign up to something and then next thing you know we get 16 emails in 4 days (yes that has actually happened to me...
by Yael Keon | Jul 7, 2020 | Email Marketing, Marketing Strategy & Planning, Productivity
5 WAYS YOU ARE MAKING EMAIL MARKETING HARDER THAN IT ACTUALLY IS “Email marketing just seems so hard”. Poppy-cock. Here’s the truth: you are just making it harder than it needs to be. At its best, email marketing is SIMPLE: Create new campaign in email marketing...
by Yael Keon | Jun 30, 2020 | Email Marketing, Marketing Strategy & Planning
WHERE TO PUT YOUR SIGN UP FORMS How many opportunities do you give your customers or clients to sign up to your email list? Just in a pop up – that they will close almost instantly? Just in the footer – that they may not even scroll to? People need to see...
by Yael Keon | Jun 24, 2020 | Email Marketing
22 CONVERTING LEAD MAGNET IDEAS Picture this: You’ve got a brand new website. You’ve got amazing things to offer. But you just don’t know how to get your email list going. Enter the lead magnet. Your new best friend, the lead magnet, AKA email opt in, AKA freebie,...
by Yael Keon | Jun 8, 2020 | Email Marketing, Marketing Strategy & Planning, Promotions
3 THINGS EVERY OPT IN INCENTIVE NEEDSIt’s no secret that I love an opt in incentive (or lead magnet). Opt in incentives are a great way to build your email list by giving something of value to your audience for free. Now, it’s all well and good to have an...
by Yael Keon | Jun 1, 2020 | Email Marketing, Marketing Strategy & Planning, Promotions
ARE YOU LEAKING SALES IN YOUR ECOMMERCE BUSINESS?If you are not using email marketing for anything other than the occasional sales promotion or sending abandoned carts, then the answer is a big fat yes.Email marketing provides so much potential for you to get more...