by Yael Keon | Mar 24, 2020 | Email Marketing
LISTS, SEGMENTS, TAGS – WHAT’S THE DIFFERENCE? Everyone says to “segment your audience” and to “add tags”. Okay thanks – but WTF does that actually mean? Email marketing is full of industry terminology which can be very confusing. And this isn’t helped by...
by Yael Keon | Mar 17, 2020 | Email Marketing, Marketing Strategy & Planning
HOW TO GROW YOUR EMAIL LIST WITH INSTAGRAM Do you know how to grow your email list with Instagram? One of the most popular social media platforms going, it’s never been easier to grow your email list. Watch this video to learn five strategies to leverage...
by Yael Keon | Mar 10, 2020 | Email Marketing, Marketing Strategy & Planning
THE SALES CYCLE AND EMAIL MARKETING = BFFs When you think of email marketing, there are typically two things that come to mind: boring newsletters and sleazy sales funnels. Which makes it sound totally unappealing. But what if I told you that email can actually...
by Yael Keon | Mar 3, 2020 | Email Marketing, Marketing Strategy & Planning
THE 9-WORD EMAIL: WHEN AND HOW TO USE IT Have you heard of ‘The 9-Word Email’? Sometimes it’s best to be short and sweet. This nifty email gets straight to the point, cutting out the noise and communicating effectively with your subscribers....
by Yael Keon | Feb 25, 2020 | Email Marketing, Productivity
HOW TO ORGANISE YOUR ACTIVECAMPAIGN SO IT’S NO LONGER A HOT MESS It’s no secret that I love ActiveCampaign. Since switching about a year ago, I have been in email marketing nerdery heaven. If you are someone who likes to have all the tech toys and...
by Yael Keon | Feb 18, 2020 | Email Marketing
TOP SUBJECT LINE TIPS TO GET MORE EMAIL OPENS Do you find yourself spending more time than you’d like to admit on crafting the perfect email subject line? Are your email open rates sub par? Just want a few more tips in your arsenal? However you feel about...