by Yael Keon | Feb 10, 2026 | Easy Email Marketing Podcast
The way emails are prioritised in inboxes is changing. AI is now acting as an intermediary between you and your subscribers, deciding which emails get seen and which ones get buried. Gmail, Apple Mail, and Outlook are all rolling out AI-powered filtering that...
by Yael Keon | Jan 26, 2026 | Easy Email Marketing Podcast
With AI answering every question under the sun, you might be wondering: what’s the point of sending helpful emails anymore? Can’t people just ask ChatGPT for tips, hacks, and how-tos instead? I get it. It feels like helpful content is losing its edge. But...
by Yael Keon | Jan 12, 2026 | Easy Email Marketing Podcast
If I hear someone else tell you “the money is in the list” without explaining how you’re actually meant to grow one in 2026, I might scream (or at least quietly scowl). Because yes, your email list growth still matters. But the old advice? A lot of it just doesn’t cut...
by Yael Keon | Dec 31, 2025 | Easy Email Marketing Podcast, List Building, Marketing Strategy & Planning
Ever sit down to plan your email marketing for the year and feel wildly optimistic for about 20 minutes… then slightly sick? You map out all the things. Weekly emails. Big launches. Clever ideas. Maybe even colour-coded spreadsheets. And then February hits. Life...
by Yael Keon | Dec 15, 2025 | Easy Email Marketing Podcast
If you’re anything like most business owners, you fall into one of two camps when it comes to planning. You either love this time of year. Colour-coded calendars, big ideas, all the optimism. Or you’ve gone the opposite way and decided to wing it because planning...
by Yael Keon | Dec 9, 2025 | Content Marketing, Easy Email Marketing Podcast, What to send
More of an audio listener? Listen now to learn easy ways to create content. Or download the transcript here Feeling completely uninspired or just too busy to write your emails—or any content—right now? I get it. It happens to all of us, even me. Some days, the idea of...
