Marketing Strategy & Planning Archives | Page 2 of 8

HIGH-CONVERTING LEAD PAGES: WHAT’S THE SECRET?

by Yael Keon | May 19, 2020 | Content Marketing, Email Marketing, Marketing Strategy & Planning, Promotions

HIGH-CONVERTING LEAD PAGES: WHAT’S THE SECRET? The million dollar question: What makes a great lead page? Before we get too far in, in case you’re not sure what a lead page even is, here’s a bit of a rundown. A lead page – or opt in page, lead magnet page,...

WHY YOU WANT TO BLOG AND EMAIL

by Yael Keon | Apr 21, 2020 | Content Marketing, Email Marketing, Marketing Strategy & Planning

WHY YOU WANT TO BLOG AND EMAIL Do you have a core content platform? A blog, a YouTube channel, a podcast? Whether you’ve got one, a combination, or all three, these content platforms are an absolute gold mine for your email list. Watch this video to understand...

5 TYPES OF CONTENT TO BE SENDING TO YOUR EMAIL LIST

by Yael Keon | Apr 14, 2020 | Content Marketing, Email Marketing, Marketing Strategy & Planning

5 TYPES OF CONTENT TO BE SENDING TO YOUR EMAIL LIST Have you ever opened your browser with the sole purpose to Google “What content can I send to my email list?” If the answer is yes, and even if it isn’t, you need to watch this video where I unpack...

WHEN IS THE BEST TIME TO SEND AN EMAIL?

by Yael Keon | Apr 7, 2020 | Email Marketing, Marketing Strategy & Planning

WHEN’S THE BEST TIME TO SEND AN EMAIL? A question I get asked all the time. And if you have been following me for awhile you will probably know the answer I’ll tell you. It depends. Shocker, I know. Here’s the thing. Every audience is different, and they will...

HOW TO GROW YOUR EMAIL LIST WITH INSTAGRAM

by Yael Keon | Mar 17, 2020 | Email Marketing, Marketing Strategy & Planning

HOW TO GROW YOUR EMAIL LIST WITH INSTAGRAM Do you know how to grow your email list with Instagram? One of the most popular social media platforms going, it’s never been easier to grow your email list. Watch this video to learn five strategies to leverage...

THE SALES CYCLE AND EMAIL MARKETING = BFFS

by Yael Keon | Mar 10, 2020 | Email Marketing, Marketing Strategy & Planning

THE SALES CYCLE AND EMAIL MARKETING = BFFs When you think of email marketing, there are typically two things that come to mind: boring newsletters and sleazy sales funnels. Which makes it sound totally unappealing. But what if I told you that email can actually...