by Yael Keon | Mar 3, 2020 | Email Marketing, Marketing Strategy & Planning
THE 9-WORD EMAIL: WHEN AND HOW TO USE IT Have you heard of ‘The 9-Word Email’? Sometimes it’s best to be short and sweet. This nifty email gets straight to the point, cutting out the noise and communicating effectively with your subscribers....
by Yael Keon | Feb 11, 2020 | Content Marketing, Email Marketing, Marketing Strategy & Planning
WHAT IS A CONTENT FUNNEL? (AND WHY YOU NEED ONE) Unless you live under a rock, you’ve probably heard the term sales funnel. After all, every online marketing guru tells you that you need one. A content funnel though? WTF is that? Well you’ve probably not heard of it...
by Yael Keon | Jan 14, 2020 | Content Marketing, Email Marketing, Marketing Strategy & Planning
5 STYLES OF CONTENT TO SEND TO YOUR EMAIL LIST One of the biggest reasons I hear from my community for not emailing is that they don’t want to be “annoying” or “spammy”.Well – there is a solution to that. Don’t be!The trouble is just because we see a lot of sales or...
by Yael Keon | Dec 11, 2018 | Marketing Strategy & Planning
“How do you do it all?”As a business owner and mum of two pre-schoolers, I get asked this all the time.And the answer? I don’t!But in an effort to shine a little light on how I’m stumbling my way through this season of life and to help others in a similar situation,...
by Yael Keon | Jun 4, 2018 | Marketing Strategy & Planning
how to create a simple marketing plan (no fancy template required) One of the things we are told to do as business owners is to create a Marketing Plan, but how do you actually go out and do this? Generally, when you think of a marketing plan it is this boring...
by Yael Keon | May 27, 2018 | Marketing Strategy & Planning, Websites
How to Improve your Conversion Rates: 5 Questions to help you get more sales Hands up who wants to improve their conversion rates and sell more stuff, get more email list signups or book more discovery calls. You have an offer you want people to take up but for some...