Social Media vs Email Marketing | Episode 47

Social Media vs Email Marketing | Episode 47

It’s the great debate that really doesn’t need to be a debate at all: social media vs email marketing. Now this podcast is called Easy Email Marketing and I am an email marketing expert, so I admit my bias. But the answers from this episode may surprise you! So, yes,...
Review these every quarter | Episode 46

Review these every quarter | Episode 46

Quarterly strategic planning is at the heart of my business and what I find the best way to keep momentum going without feeling completely overwhelmed with all the things I could be doing, but instead focusing on the most important things. There’s nothing more I love...
[BTS] My Email Marketing Setup | Episode 45

[BTS] My Email Marketing Setup | Episode 45

A much asked for episode that I’ve avoided for some time. Because my email marketing setup is never finished. There is always something I want to add or improve or change. So now is as good a time as any to share with you how my email marketing system is setup and...
More leads please | Episode 44

More leads please | Episode 44

More leads = more sales.    Email marketing is the ultimate lead generator as it helps bridge the gap of the unknown of promotions and social media and reduces that huge number of prospects down to the key people you need to be following up with. It brings it...
Spice up your subject lines | Episode 42

Spice up your subject lines | Episode 42

Let’s talk Subject Lines – the most important copy of your emails.But don’t fear, I’m not going to ask you to write 20, 30 or 100 different versions for every single email you send (like some copywriters recommend).I don’t have time for that and I know you don’t...