We need to talk | Episode 64

We need to talk | Episode 64

Email Marketing has the highest return on investment – $44 per $1 spent. It also has the highest reach and engagement 21.3% vs Instagram (0.67%) and Facebook (0.064%). So why do so many business owners spend hours a week on social media but zero time with...
The P.S. Strategy | Episode 60

The P.S. Strategy | Episode 60

The P.S. is one of the most important areas of real estate in your emails – yet so many people forget to utilise it. Whenever someone scans an email they go first to the subject line, then to the opener and skip to the end. In fact, stats have shown that “79% of...