2023 CONTENT PLANNING WORKSHOP REPLAY
IMAGINE IN JUST 4 WEEKS HAVING AN EMAIL LIST THAT IS OPENING, ENGAGING, CLICKING, REPLYING AND BUYING.
(EVEN IF YOU HAVEN’T EMAILED THEM IN 6 MONTHS+)
YOU DON’T NEED TO START FROM SCRATCH
And you definitely don’t need to apologise if it’s been a few too many weeks between (email marketing) drinks.
all you need to do is take action
Small, strategic ones…
And I’m here to guide you through exactly how to do it – in a LIVE, 4 week experience.
we start wednesday, 8th february
introducing list revival
A 4 week, live, do it together experience.
how it works
Each Wednesday starting Feb 8th you’ll be issued a mission for the week. Short and strategic you’ll be given specific tasks with all the instructions you need to make it happen.
Each week you will send an email. Yes, actually hit send. I’ll provide scripts you can personalise.
weekly live q&a & email reviews
Each Tuesday you’ll have the opportunity to ask me questions and get your emails reviewed in case you want that extra peace of mind.
HERE’S what we’ll be doing
week 1 – idea generation
I’ll teach you my simple method for brainstorming a tonne of ideas plus you’ll be sending your first email which will focus on getting feedback and input from your subscribers about what they want to hear most.
At the end of this week you’ll be feeling confident that you have a tonne of value to share with your list and you’ll be excited to start showing up more.
week 2 – connect
This week you’ll be focusing on connecting with your subscribers biggest challenges and/or desires – based off your brainstorming, customer/client knowledge and the feedback you received from your subscribers last week. This weeks email will focus on that.
You’ll also come up with an epic value bomb gift idea to prep next week.
week 3 – value bomb
This week is about actions more than words. You’ll create a downloadable gift which helps solve your subscribers biggest challenge or frustration. Then you’ll send it and start getting all those clicks!
week 4 – convert
This week you’ll be generating two conversions:
1. Converting onlookers to leads (aka getting list signups)
2. Converting your subscribers to sales
First up you’ll write a simple sales email aimed at showing how you can help them most.
Then you’ll create a lead page for your new downloadable gift and create your welcome series (using the same 4 emails you have written as part of this program!).
plus you’ll also get the 2023 email content planning workshop
So you won’t run out of ideas to keep up with what you began…
all this for only AU$47
weekly missions including curated lessons to help you take easy action
weekly email scripts for you to copy, paste & make your own
weekly q&A and email reviews
bonus email content planning workshop
lifetime access to content
pop-up facebook group for you to ask questions & help out each other
wow! that’s a no brainer… I’m in!
BUT WHY EMAIL?
#1: IT’S THE HIGHEST CONVERTING OF ALL ONLINE MARKETING STRATEGIES*
* All the research proves it!
This is because:
Instead of fighting algorithm’s you are just inviting people to open an email.
Instead of fighting for more and more traffic you can make the most of that existing traffic by taking them on an experience – all the way to that buy button (and beyond).
Instead of pushy mass-marketing tactics you can personalise the journey and sell to them at the exact right time – and support them during the rest.
#2: IT’S THE MOST EFFICIENT STRATEGY
You can pre-schedule it.
You can automate it.
You can guarantee reach (no algorithm’s here).
And you can use the same emails to launch again!
#3: IT’S PERSONAL
If we forget the numbers and the logic for a minute, let’s remember that email is a connected, conversational medium.
It’s an opportunity for us to get our message out there in the world – without algorithm’s censoring us.
It’s a safe place to share stories, get more vulnerable and tell our truth.
And it can be setup so that your subscriber or customer is getting the exact message they need to hear at the exact right time. Even if that is a sales invitation.
and investing time into setting up your email marketing for one launch, means it is there for all your next launches too
Return on Investment per $1 spent
times the engagement of Facebook
times more effective at acquiring customers than Facebook or Twitter
Why so cheap?
Because I legitimately want to help more online business owners start using email marketing – because it really is amazing!
Plus in full transparency, it’s my hope that by going through this experience you’ll want more and may choose to continue working with me through The Email Experience.
How does it work?
On Wednesday February 8th you’ll be issued with your first mission with accompanying lessons/resources AND an email script for the week that you can copy, paste and make your own.
Then on the following Tuesday I’ll host a live Q&A and provide feedback on your emails.
Then you’ll schedule and send that email.
Repeat this process for another 3 weeks and at the end you’ll have sent 4 emails, have a new lead magnet, new welcome series and a tonne of ideas to continue with from now on.
Will you run this again?
Maybe. We’ll see how this round goes first!
If I do, it won’t be for at least another 4 months.
While I would absolutely love you to join the round live if you can’t take action immediately you’ll still have lifetime access to the missions and email scripts.
I haven't emailed my list in ages (or never), will this work for me?
Yes, this process can be started anytime! No need to start from scratch.
You might find that you get a higher unsubscribe rate to start and that is OK. That will just be due to the natural churn you would have experienced over time.
At the end of this you’ll have a list of subscribers who want to hear from you.
Is this for me if I'm already pretty consistent with sending emails?
Yes – if you feel like your list is a bit stagnant, not engaging or writing emails feels like a chore. We’ll bring your list (and your motivation) back to life!
But, no, if you are already feeling confident and excited about what you are sending. If that’s you, you might be interested in The Email Experience to learn about all the different ways you can uplevel your strategy.
I have an e-commerce business - is this for me?
Absolutely! And the good news is you won’t have to work quite as hard on the connection content as your service or course based peers. Your subscribers signed up because they want special offers and know when the latest stock is out.
So we’ll focus your messaging on reigniting that.
I've still got questions
THINK THIS WILL BE JUST ANOTHER STATIC CONTENT, UNSUPPORTED, BUT NEVER GET AROUND TO ACTUALLY IMPLEMENTING COURSE?
If you commit, so will I. I’ll be there every week to ensure you take those action.
The skill set you’ll build in this program will never be wasted, and even if you decide to outsource your email marketing after this program, you’ll know exactly what your subscribers want.
You might have used email marketing before or not at all, but if you have a dream to create a simplified, automated sales strategy for your business and the drive and commitment to do the work, you’ll walk away with a whole new set of skills.