Email Marketing Australia
Helping Australian businesses grow through email.
No one wants to send email after email watching their open rates drop while simultaneously seeing their own inbox overflow with support requests
Both are signs you are doing email marketing wrong.
Let's fix that.
Here's what email marketing should be doing for you
Generating quality Leads
Through integration with all your marketing and promotional efforts.
Streamlining sales conversions
With a combination of automations, personalisation, promotions and sales pipelines
Delivering top notch customer service
Through onboarding, systems integrations and support
All it takes is someone (aka me) to learn how your business really works and show you how email can make everything easier
Without needing to change every piece of software in your tech stack
(But the random scribbles of paper tracking your sales follow ups will need to go)
Why Email Marketing?
More Engagement
Email marketing consistently delivers higher engagement than social media. On average, emails achieve open rates of 15–25%, compared to social media posts, which typically reach only 2–4% of viewers. (Source: Email Tool Tester)
Your Message Is Delivered Instantly
It doesn’t wait for an algorithm to decide the timing.
Your subscriber receives it immediately and chooses whether to open it—it's entirely up to them!
You Own Your Email List
It’s a literal asset that has a $ value assigned to it.
And no one can take it away!
No horror stories of account shutdowns.
Warm Leads You Can Nurture
Email addresses > Follows.
Then you can craft a unique nurturing journey just for them.
And because they are warmer they convert better!
Email Captures the “Maybe Later” Crowd
They might not be ready yet, but by signing up and receiving your valuable emails, you’ll stay top of mind.
When it’s time to buy, they’ll think of you first.
You Can Control Who Sees What
Using segmenting, tagging and custom fields you can personalise the email experience for each subscriber.
Even down to specific lines in emails.
Email Still Works — Especially in Australia
Average Open Rate: 21.3%
Average Click-Through Rate: 3.2%
Average ROI: $42 for every $1 spent
Source: ClickTheory
Here’s What Email Marketing Can Do For You
Get Signups That Aren't Just 10% Off
Yes, you can use this strategy but that will likely only catch fencesitters. What if you could also attract new subscribers earlier in the decision making process through lead magnets, giveaways or collaborations?
Send More Than Just Abandoned Carts
You can retarget your website visitors and past customers in so many different ways including browse abandonment, upsells, cross-sells, replenishment reminders and customer win-backs.
Integrate With All Your Extra Apps
Don't just connect to your ecommerce store - have your email marketing work together with Reviews, Rewards, Wishlist, SMS and more.
All your communications in one place.
Get More Out of Every Email You Send
Make it easy for subscribers to start shopping, access their orders or update their wishlists through smart header and footer content blocks.
This is also the place to add conversion boosting details like testimonials, quick-answer icons and social proof.
Reduce Admin Load With Proactive Customer Support
By sending post purchase sequences that are customised based around the product category and/or individual product they purchased. Think care instructions, how to use, how to style, etc. You could even send maintenance reminders months down the track.
Personalise Every Email (and not just their name)
Create personalised product feeds or send emails at the time it's predicted they will most likely open. Use unique coupon codes for every subscriber so you can have legitimate urgency. And, take control of who sees what content blocks within your emails based on what you know about them.
Yes, it is possible to send one email which includes different offers for customers vs non-customers - or almost any imaginable detail you have.
Want some Email Marketing Magic added to your Business?
If you want to know how Email Marketing really works
Free, mini-training Beyond Words: The 7 Drivers of Email Engagement
If you want to pick & mix what you implement now...
Finally… an email marketing course that teaches email marketing
If you want it done for you...
Whether you are starting from scratch, migrating software or sorting out a "hot mess", check out The Email Implementor.
Unsure what you need? Book a Complimentary Strat Chat here.
Tune In to The Easy Email Marketing Podcast
Tools That Make Email Marketing Easy
It's impossible to be across every piece of email marketing software - there seems to be a new one every week! But from after working with 1000s of small business owners, I do have my top recommendations.
DATA-DRIVEN EMAIL MARKETING DESIGNED FOR E-COMMERCE SUCCESS
(Yael's recommendation for e-commerce businesses)
Klaviyo is a powerful email marketing platform tailored specifically for e-commerce businesses. With advanced automation, deep data insights, and personalised customer experiences, it helps you create effective, targeted campaigns.
AFFORDABLE, SIMPLE, YET POWERFUL EMAIL MARKETING
(Yael's preferred choice of "starter" email marketing software)
Known for its ease of use, MailerLite is a fantastic choice for any small or online business starting out with email marketing.
Not only does it provide all the essential email marketing functionality, but it does it at a fantastic introductory price including a Forever Free Plan.
flexible, feature-rich email marketing
(Yael's preferred choice for more advanced needs)
ActiveCampaign is a versatile email marketing platform designed for businesses that want to do it all. Whether you’re selling digital or physical products, services, or managing a sales pipeline, ActiveCampaign’s advanced automation and CRM capabilities are perfect for those looking for flexibility and scalability.
Hi, I'm yael
> Email Marketing & Business Systems Consultant
> 20 years Experience
> 10 years in business
> 100s of Clients
> MBA
> BComm (Marketing & Advertising)
> Host of The Easy Email Marketing Podcast
> FIFO Wife and Mum of 2
> Netball Player Coach (and reigning champs!)
> Survivor Superfan
> Spends way too much time fixing my lawn
But in all seriousness - I have the perfect blend of the strategic brain, technical chops and actual qualifications so you can be confident I can help you.
The 5 Email Experiences: Strategies for Aussie Brands
The Sign Up Experience
Have your audience eager to join your list and make it easy for them to do so.
Go beyond "get 10% off" and "subscribe to my newsletter" and see how it can work for you.
The Welcome Experience
Have your newest subscribers feeling the love from the moment they join your world - and converting ASAP.
This is when your subscribers are most eager to hear from you so make it count!
The Nurture Experience
Consistently engage with your subscribers with great content, great offers and great emails (with a dash of automation & conditional content).
The Sales Experience
Yes you need to sell - but you can do it in a feel good, service led way. Choose from "everyday" strategies, promotions and launch models. Add some clever retargeting automations and you'll have a complete sales system.
The Post-Purchase Experience
Your email strategy shouldn't end once your subscriber hands over their credit card. In fact, it's just the beginning for building loyalty and trust.
Reduce the admin load and increase customer satisfaction with thank you and customer service sequences.
LEARN MORE ABOUT THE 5 EMAIL EXPERIENCES IN THE EMAIL EXPERIENCE MEMBERSHIP
STILL UNSURE IF WE ARE THE RIGHT FIT?
STUCK FOR EMAIL IDEAS?
HERE'S OVER 80 OF THEM. FILL IN THE BLANK STYLE.