Email Marketing Automation

This is your most important automation because when someone first joins your list - this is the time they are most interested in hearing from you. These emails will get the highest open rates of all - so take advantage.

Use these to connect and help your new subscriber to make an informed decision about the right next step for them.

Identify key actions your subscribers take or key moments they are likely to buy and then follow up with emails. Abandoned Carts are the classic example but there are so many more you can do. 

Browse abandonment, for example, when someone looks at a product but doesn't add to cart. OR for services / digital creators you can do this with sales or services pages.

Then there are replenishment reminders, rebooking reminders, customer win-backs and so many more.

Email marketing does not end at the sale. In fact, it is only the beginning.

Automations really come into their own to help you support you newest customers, clients and members with all they need to know.

For clients and students - you can onboard them and off board them really well. Connect this with your forms, contracts and standard processes and your admin load can be significantly reduced.

For ecommerce - you can ensure they have all the important information they need about their purchase. Reducing support requests.

And don't forget those all important review / testimonial requests.

Create a different experiences and send different emails within the same automation by based around what you know about your subscribers or what actions you have taken.

Better yet, take control of who sees what content blocks in an email using conditional blocks.

Add in personalised product feeds, predicted send times & dynamic coupon codes and now you are really talking and connecting.

Want to learn how to get this data? Check out the Sneaky Target Market Research podcast episode.