Email Marketing Content
What to Send to your Email List
Everything you need to send better emails that engage, convert & feel like you
Are you making your emails harder than they need to be?
Many of us overcomplicate things when it comes to crafting the perfect email marketing content.
We set huge expectations—dreaming of brilliant campaigns, captivating copy and everybody opening. Only to find ourselves overwhelmed and falling behind.
So you don't write them.
And you don't click send.
And your subscribers don't get help.
And you don't get sales.
Let's get you sending emails that get opens, clicks and conversions
- without the ick factor
Here's a few ways to make your emails better
Remind yourself why they signed up
This is the key to knowing what to send.
Did they sign up for a coupon code? Then they want offers and how to choose the best product for them.
Did they sign up for a lead magnet? Then send them emails that help with the challenge or wanted outcome of that lead magnet.
Did they sign up for tips, insights and special offers? Send those!
Want a constant reminder of this? Print your free permission slip.
Send more than just newsletters
In fact, scrap the news part altogether.
Instead, focus on sending letters that share something your subscribers need to hear today. This is what creates deeper connection.
Or just talk about the darn product. That's what they want to know about anyway!
Keep emails simple with one main call to action per email.
Get 15 Practical Email Writing Tips in this podcast episode.
Have a go-to content plan
Don't just leave it to the last minute to come up with an idea of what to send.
Every email you send should be aligned with your overall business and marketing strategy.
But that makes it easier.
Choose a theme or topic or event to base your content on and then brainstorm ideas based around that.
It's so much easier to generate ideas when you aren't choosing from "everything".
Want some ideas? Get 80+ Fill in the Blank Email Ideas for free here.
Get more out of every email you send
Make it easy for subscribers to start shopping, book now, access their portal or browse your blog through smart header and footer content blocks.
This is also the place to add conversion boosting details like testimonials, quick-answer icons and social proof.
Not every email needs to be a "sales" email but that doesn't mean you can't include some sales elements.
Intrigued? Learn The Sandwich Strategy here.
Get personal
Send different emails to different subscriber groups based around what you know about them or what actions they have taken.
Better yet, take control of who sees what content blocks in an email using conditional blocks.
Add in personalised product feeds, predicted send times & dynamic coupon codes and now you are really talking and connecting.
Want to learn how to get this data? Check out the Sneaky Target Market Research podcast episode.
Use AI - partially
AI is a game changer for your email marketing - but it is not a replacement for your personality and branding.
Top tip? The more detail you give it about your branding, offers, target marketing and messaging - the better results it will produce.
Use it for generating content ideas, generating 20 subject line options, converting existing content into an email and adding Survivor metaphors to enhance the content.
Get more tips in the Using ChatGPT for your Email Marketing podcast episode.
Want some Email Marketing Magic added to your Business?
If you want to know how Email Marketing really works
Free, mini-training Beyond Words: The 7 Drivers of Email Engagement
If you want to pick & mix what you implement now...
Finally… an email marketing course that teaches email marketing
If you want it done for you...
Whether you are starting from scratch, migrating software or sorting out a "hot mess", check out The Email Implementor.
Unsure what you need? Book a Complimentary Strat Chat here.
Suggested Email Marketing Content Blogs & Podcast Episodes
How to Use ChatGPT for Email Marketing
Struggling with what to send your email list? Feeling stuck staring at a blank screen? Let me introduce you to your new email marketing best friend—ChatGPT.
Emails to Send AFTER the Sale | Episode 92
It’s the side of email marketing that everyone seems to forget yet it can provide the best customer service, sales conversions AND make your life a heck of a lot easier through automating or eliminating your admin. It’s the emails you said after you have made the sake...
The truth about launching | Episode 81
It’s the dream that all the online guru’s share – create a signature program, launch it and rake in 6 figures in no time. While I would love say that this is true, sadly it just isn’t. Not in I’d say 98% of cases. Launching and online programs might not be the magic...
Quick & Easy Email Ideas for the End of Year | Episode 70
Who else has that can’t be bothered vibe as it reaches the end of the year? And as a result you don’t feel you have the time or energy to create fresh content. Maybe you have had a full on last few weeks and are just lacking the energy. Or maybe you are so excited for...
Top Black Friday Email Marketing Tips | Episode 68
Black Friday, Small Business Saturday and Cyber Monday are less than 2 weeks away! Whether you are all organised with your promotions or are leaving it to the last minute, then this episode is for you.Inside I’m sharing my biggest tips around how to get the most sales...
Email Secrets Series 2 – Choose a Focus | Episode 56
This is episode 2 of 4 where I spill on my top email marketing secrets. These are the little shifts that make all the difference when it comes to email marketing. AND what makes everything simpler & less overwhelming. This secret is probably my favourite - choosing a...
Some quick ideas of what to send - just for you
E-commerce
Yes, send those promotions, special offers and product releases.
But also send:
- Information on how to make the right choice
- Behind the scenes creation
- Round up selection guides
- General helpful content that relates to your audience (e.g. Top Ski Locations for your Plus Size Snow Gear brand)
And don't forget to use automations too!
Services
Yes, let them know how to work with you.
But also:
- Let them know they aren't alone
- Reasons why X hasn't worked
- What makes you / your offer different
- Eliminate excuses
- Examples of people like them achieving the results they want
And don't forget to use automations too!
Digital Creators
Yes, have those funnels and launches.
But also:
- Your blog, podcast or video content
- Engagement getting questions
- How you get them from A to B
- What works vs what doesn't
- The things that get in the way
- Quick Wins
- Case Studies and Student Wins
And don't forget to use automations too!
Hi, I'm Yael
Business Strategy & Systems Consultant, for small business owners building a business around their life, unapologetically.
> A marketing degree, an MBA, and a stack of courses since. The learning never stops.
> 25 years in marketing, more than 10 of them online, and hundreds of business owners helped.
> Strategist and builder in one. I design it, and then I build it.
> The whole picture: marketing, sales, and delivery, joined up.
> Host of That System's Show Podcast
> Neurodivergent founder, running the business during school hours.
> FIFO wife, soccer mum of two, netball player, Survivor superfan, puzzler and lawn enthusiast.
I have the strategic brain, the technical chops, and the actual qualifications, so you can be confident I can help you. And because I run my own business around school hours with a brain that needs things a certain way, I build yours to suit how you work rather than how you think you're supposed to.
What to send is just one piece of the puzzle...
Here are the other experiences you should be creating
The Sign Up Experience
Have your audience eager to join your list and make it easy for them to do so.
Go beyond "get 10% off" and "subscribe to my newsletter" and see how it can work for you.
The Welcome Experience
Have your newest subscribers feeling the love from the moment they join your world - and converting ASAP.
This is when your subscribers are most eager to hear from you so make it count!
The Sales Experience
Yes you need to sell - but you can do it in a feel good, service led way. Choose from "everyday" strategies, promotions and launch models. Add some clever retargeting automations and you'll have a complete sales system.
The Post Purchase Experience
Your email strategy shouldn't end once your subscriber hands over their credit card. In fact, it's just the beginning for building loyalty and trust.
Reduce the admin load and increase customer satisfaction with thank you and customer service sequences.
Learn more about the 5 Email Experiences in the Email Experience Membership
Prefer to DIY? Engaging Emails is the way to go.
-
List Revival
$50.00 + taxes if applicableBreathe new life into your email list using this simple 4 week strategy and 4 emails done for you. Even if you haven’t emailed in a year.
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Engaging Emails
$197.00 + taxes if applicableThe Complete Email Marketing System That Goes Beneath the Surface to Build Real, Revenue-Generating Results