Easy Email Marketing Podcast
Proven strategies, time-saving tech tips and no-BS advice for astute business owners who are done guessing at email marketing.
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Getting Started with Email Marketing
Episode 1: Why Email Marketing?
Dive into the mindset behind email marketing, explore the benefits of using email marketing to grow your audience, and I'll break down my three-point process for how email marketing really works (no BS!).
Episode 37: How to Get Started with Email Marketing
I show you seven easy steps to finally get started with email marketing, whether you’re brand new or your setup has been sitting idle. Tune in and start sending emails that grow your business today.
Episode 38: The Email Marketing Success Path
Discover the six stages of email marketing and learn how to identify where you are and what to focus on at each step. This is your complete step-by-step email marketing implementation plan.
Episode 105: Get Your First Signups
Getting your first email subscribers can feel daunting, from creating a compelling reason to sign up to tech setup. Learn where to add forms, avoid common mistakes, and feel confident inviting your audience to join your list.
What to Send
Episode 6: 6 Types of (Non-Salesy) Content You Can Send Your Email List
Learn six types of non-salesy content to send your email list, including helpful tips, stories, behind-the-scenes insights, and opinions.
Episode 42: Spice Up Your Subject Lines
Subject lines are the most important copy in your emails. Learn seven simple tips to spice them up, from creating curiosity and asking questions to using numbers and personalisation.
Episode 17: 10 Creative Ways to Quickly Boost Your Email Engagement
Email marketing doesn’t have to be boring—these 10 creative strategies will quickly boost engagement with your list.
Episode 49: 4 Emails You Should Be Sending
Every business should be sending these four essential types of emails, including one that can get opens of 60–70%. Learn what they are and how to apply them.
Beyond Basics
Episode 11: Email Automation Explained
Email automation doesn’t have to be intimidating, and this episode shows just how easy it can be. Learn what automations really are, the top five to start with, and how to get going quickly.
Episode 7: The Key to Conversions
Discover how to create an offer that actually sells. Learn about signature offers, mapping the customer journey, and building a marketing pathway to get results.
Episode 15: Email Deliverability Demystified
Good email deliverability is key, even if you haven’t had issues. Focus on sender reputation and domain authentication to keep your emails landing in inboxes.
Episode 82: Welcome Series' That Convert
Your welcome series is crucial for turning new subscribers into customers. Learn what to include, how many emails to send, and tips to leave a great first impression.
