Email Marketing Sales
All you need to learn how to sell more via email - without feeling spammy, sales-y or annoying.
Want to boost your sales? Email Marketing is where it is at
Did you know email marketing has the highest return on investment of any online marketing strategy? Campaign Monitor studied this and showed an average ROI of $44 per $1 spent. But that's an arbitrary statistic that gets referenced all the time.
What about for actual, real-life businesses?
Personally I've worked with clients seeing an ROI of $49.17! And that's with a list of almost 100,000 subscribers and includes the cost of my personal consultation.
It's possible. It just takes smart strategy and a few killer automations. If you're wondering how to sell via email effectively, the right approach can make all the difference.
Check out all the below resources for email marketing tips to increase sales.
Here's a few (lesser-known) ways Email Marketing can generate more sales
Automations - at every step
The best time to send a sales offer? When someone is most likely to buy.
It's all in the timing.
The most common examples? Abandoned Carts and your Welcome Series.
But there's also Browse Abandonment, Rebooking Reminders, Predicted Next Order Dates, Upsells and more.
The Sandwich Sales Strategy
Get more out of every email you send by adding calls to action (or subtle mentions) at the top and the bottom of every email you send.
The body content is the value but the rest you can tailor it. Think like a webpage but in your inbox.
Get a full breakdown of this strategy in this podcast episode.
Increase Relevance by Getting Personal
Send different emails to different subscriber groups based around what you know about them or what actions you have taken.
Better yet, take control of who sees what content blocks in an email using conditional blocks.
Add in personalised product feeds, predicted send times & dynamic coupon codes and now you are really talking and connecting.
Want to learn how to get this data? Check out the Sneaky Target Market Research podcast episode.
Validate Ideas
The best thing about having an email list of engaged contacts? You have a ready made audience you can test your ideas with - before you spend weeks or months creating a sales page or building out your product.
Test ideas by asking directly if they are interested, doing "pop up" offers or pre-sales.
Work from Data not Vibes
Not only do you have an audience of subscribers you can test ideas with but you have a tonne of data you can use to determine where best to focus your time.
What content gets the most interest? > Create more of this
What subscribers clicked the link to your offer page? > Personally follow up
Happier Customers & Clients
Email Marketing does not stop at the sale. In fact, this is just the beginning.
Of course you can use email for upsells, cross-sells and win-backs. But you can also use it to provide amazing customer service.
Post purchase thank you, student onboarding and client offboarding are just some examples.
By streamlining your admin tasks you ensure your clients and customers are supported every step of the way.
Want some Email Marketing Magic added to your Business?
If you want to know how Email Marketing really works
Free, mini-training Beyond Words: The 7 Drivers of Email Engagement
If you want to pick & mix what you implement now...
Finally… an email marketing course that teaches email marketing
If you want it done for you...
Whether you are starting from scratch, migrating software or sorting out a "hot mess", check out The Email Implementor.
Unsure what you need? Book a Complimentary Strat Chat here.
Sales Focused Blogs & Podcast Episodes
How to Optimise Your Sales Promotion Strategy with Email Marketing
From understanding your target market to crafting irresistible promotions and leveraging multiple channels, we’ll cover everything you need to know to make your sales promotion strategy a success.
How to Sell Without Being Salesy
To help your audience in the best way possible, they need to buy what you offer. Learning how to sell without being pushy can make this process feel more natural and genuine.
How to Increase Conversions | Episode 86
Sending emails but not getting the results you want? Then this episode is for you!When it comes to creating more sales conversions there are 6 key factors you want to look at for every single email or automation. Inside this episode, I introduce The LIFT™ Model from...
Automation for Online Businesses | Episode 65
If you sell online products like digital downloads, workshops, memberships, courses or masterminds then showing up and serving your customers well with automations is essential. Often email is the first and primary touchpoint for your customers so you need to be...
Streamlined Services with Automation | Episode 63
Want more time in your business? And a bunch of sales to go along with it? It’s not about sending a tonne of email campaigns or doing flash sales. Instead, it’s about having the automations in place to have those emails going out to the right people at the right...
Essential Ecommerce Automations | Episode 61
Want more time in your business? And a bunch of sales to go along with it? It’s not about sending a tonne of email campaigns or doing flash sales. Instead, it’s about having the automations in place to have those emails going out to the right people at the right...
Some Quick Sales Ideas Just for You
E-commerce
Lucky duck! E-commerce emails are almost always expected to include sales.
Here's some fun promo ideas that may help you stand out from the crowd:
- 3:33pm Sale
- Anti-Sale Sale
- World Pizza Day Bundle (or any random day - even if it's irrelevant)
- Zodiac Sign Sales (different product recommendations for different signs)
And don't forget to use automations too!
Services
Yes you can let subscribers know at signup how they can work with you
But you could also:
- Build a waitlist
- Do a quarterly "now taking new clients" offer
- Write Case Study Emails
- Add a booking P.S. to every email
- Integrate your CRM with your email marketing
And don't forget to use automations too!
Digital Creators
Yes there are launches
But also:
- Evergreen Sales Funnels
- Tripwires
- Use a Waitlist
- Bump Offers
- Pop Up Offers
- Flash Sales
- Backend Memberships or high end upgrades
And don't forget to use automations too!
Hi, I'm Yael
Business Strategy & Systems Consultant, for small business owners building a business around their life, unapologetically.
> A marketing degree, an MBA, and a stack of courses since. The learning never stops.
> 25 years in marketing, more than 10 of them online, and hundreds of business owners helped.
> Strategist and builder in one. I design it, and then I build it.
> The whole picture: marketing, sales, and delivery, joined up.
> Host of That System's Show Podcast
> Neurodivergent founder, running the business during school hours.
> FIFO wife, soccer mum of two, netball player, Survivor superfan, puzzler and lawn enthusiast.
I have the strategic brain, the technical chops, and the actual qualifications, so you can be confident I can help you. And because I run my own business around school hours with a brain that needs things a certain way, I build yours to suit how you work rather than how you think you're supposed to.
Sales is just one piece of the puzzle...
Here are the other experiences you should be creating
The Sign Up Experience
Have your audience eager to join your list and make it easy for them to do so.
Go beyond "get 10% off" and "subscribe to my newsletter" and see how it can work for you.
The Welcome Experience
Have your newest subscribers feeling the love from the moment they join your world - and converting ASAP.
This is when your subscribers are most eager to hear from you so make it count!
The Nurture Experience
Consistently engage with your subscribers with great content, great offers and great emails (with a dash of automation & conditional content).
The Post-Purchase Experience
Your email strategy shouldn't end once your subscriber hands over their credit card. In fact, it's just the beginning for building loyalty and trust.
Reduce the admin load and increase customer satisfaction with thank you and customer service sequences
Learn more about the 5 Email Experiences in the Email Experience Membership
STILL UNSURE IF WE ARE THE RIGHT FIT?
STUCK FOR EMAIL IDEAS?
HERE'S OVER 80 OF THEM. FILL IN THE BLANK STYLE.