PRESENTING
A 12-month program to help you set up a strategic email marketing ecosystem that turns new subscribers into paying clients on autopilot.
Minus the boring.
The 5 Email Experiences Framework
The Skills Lab
The Tech Zone
Email Express Packs
live consult calls
tech checks & copy critiques
You know the drill
Email marketing is important. Building your list is important. Sending emails is important…
…and yet, your email marketing is practically non-existent.
Sure, you might send an email – on occasion – but beyond that, email marketing sits on your to-do list never getting done while you tinker around in Canva creating the perfect post for hours.
You know you need to step up your email marketing game. But no one’s given you a damn good reason why.
let me fill you in
That post you spend hours on for your Instagram?
You’ll get an average of .67% of engagement. (That’s 6.7 people out of every 1000 followers)
Not buy. Just engage with it.
vs
That post you shared on Facebook?
That gets an average of 0.064% engagement. No, that’s not a typo. From your following of 500 that means .32 of a person is engaging with your content.
Not even a whole person! Oh, Facebook.
vs
Now say all your followers are subscribers. That email you wrote last month to a list of 1,500? With 21% engagement rate, you’re connecting with 315 people
Social media alone isn’t going to bring home the bacon. But with 1% conversion rates as the bare minimum, that email can bring in you 15 new sales.
Now you tell me, which is harder when it comes to selling?
Let’s take it a step further.
Selling In Your Sleep Is All About Getting Strategic.
You know that pipedream of making sales in your sleep? Welcome to strategic email marketing.
Strategic email marketing is more than just sending an email newsletter once a week. And you’re thinking “jokes on you, I only email my list once a month.”
It’s about creating an experience. Like a back-stage pass to your world.
Instead of pushy mass-marketing tactics it’s about personalising the journey and selling to them at the exact right time. Because let me tell you, when your subscriber is ready, they want to be sold to.
And the best part?
You can pre-schedule it. You can automate it. You can guarantee reach. And therefore results.
WELCOME TO
If you want get off the hamster wheel of content creation just to make the next sale…
If you want to create a sales system that sells for you 24/7 without you having to lift a finger…
If you want to launch new products with confidence knowing it’ll sell out with a couple of emails…
It all starts with strategic email marketing.
It’s not about quitting your social game. It’s about knowing where email marketing fits your overall marketing strategy and how you can use email to easily turn followers into raving fans.
When you combine your social media with your email marketing, you get a powerful sales ecosystem that allows you to algorithm-proof your business and scale with ease.
“There is so much incredible content waiting inside and you can find just about all the answers to your email marketing questions! “
CASEY PATCH, LITTLE LIFELONG LEARNERS
“THE EMAIL EXPERIENCE IS VERY VALUABLE AND I DO RECOMMEND YOU TRY IT. I THINK YOU WILL BE POSITIVELY SURPRISED WHEN YOU REALISE HOW MUCH IS INCLUDED “
ANNA HAGERSTEDT, PUFZ
“YAEL IS CLEARLY AN EXPERT IN HER FIELD. I HAVE LOVED THE EMAIL EXPERIENCE BECAUSE OF THE AMAZING QUANTITY AND QUALITY OF THE TOOLS AND RESOURCES PROVIDED. “
JENNY COLE, POSITIVELY BEAMING
HEY, I’M YAEL
With 20 years of experience under my belt working with small and medium-sized international organisations and some hard-won tricks from running my own small business start-up, I’ve created an email marketing program like no other.
One that takes the seemingly daunting task of email marketing and turns it into a step-by-step system to help you send those emails on autopilot.
I’ve helped technophobes, small business owners who think they have nothing worthy to say, and others who are scared of being annoying set up email marketing that does all the selling for them, giving them their time back to run the show, take Fridays off, and live out that elusive work-life balance.
And I can help you too.
let’s put on a show your list will rave about
Here’s the 5 (strategic & personalised) experiences your subscribers will go through…
The Signup Experience
Turn your followers into subscribers who can’t wait to open emails from you.
The Welcome Experience
Turn your followers into subscribers who can’t wait to open emails from you.
The Nurture Experience
Your subscribers have graduated to a new title: raving fans thanks to the binge-worthy content you’ve been serving up consistently.
The Sales Experience
It’s time to serve up your offers. But done using really smart strategy and automation. Because selling is serving.
The Post Purchase Experience
Delight and surprise your new client and customers with emails that build loyalty, trust, and referrals.
THE EMAIL EXPERIENCE IS THE GAME-CHANGER YOUR BUSINESS (AND YOUR BORED SUBSCRIBERS) NEED
A 12-month program to help you set up a strategic email marketing ecosystem that turns new subscribers into paying clients on autopilot.
The Email Experience will show you the exact step-by-step process for implementing a high-converting (and high-connecting) email strategy without needing to do all the things straight away. One step at a time.
The Email Experience will give you the strategy AND the templates so that you can easily write your emails and set up your automations for a fraction of what it will cost to have an expert set it all up for you.
The Email Experience will show you how to set up the tech even if you fear technology. Tutorials are provided on a number of different email marketing software so you aren’t locked into just one.
Strategy, support, and accountability to help you show up and share your most important messages with the world.
Throw up a social media post and get a few likes or email it at the right time and make sales.
Here’s what happens when you master your email marketing:
Set up your email experiences once and sell forever.
Launch new products knowing your subscribers are ready to buy.
Scale beyond what you thought was possible.
The result?
Sell while you sleep.
“THE EMAIL EXPEREINCE HAS BEEN PERFECT FOR GETTING ME CHANGED OVER TO ACTIVECAMPAIGN AND USING IT CORRECTLY. FUTURE LAUNCHES WILL BE SO MUCH EASIER AND SMOOTHER. “
LISA TURNER, ACCOUNTED FOR YOU
“I STRUGGLED WITH EMAIL SINCE LAUNCHING MY BUSINESS AND HAD NO EXPERIENCE OR KNOW HOW UNTIL YAEL CAME IN WITH HER EMAIL MARKETING CAPE AND TAUGHT ME THE BASICS I NEED TO GET STARTED. I HAD DREADED EVEN LOGGING ON AND NOW I ENJOY IT!”
FIONA O'BEIRNE, GLOWDRY AUSTRALIA
“SINCE JOINING THE EMAIL EXPERIENCE I’VE LAUNCHED A MINI ONLINE COURSE THAT GOT 500 PEOPLE ONTO THE WAITLIST AND 10K WORTH OF SIGNUPS IN THE FIRST ROUND. SEVERAL EMAIL AUTOMATIONS THAT HAVE CONTRIBUTED TO REVENUE DOUBLING”
EMMA BAKER
HERE’S HOW WE ROLL…
This 12-month program includes instant access to the entire email experience plus monthly implementation support and accountability.
Get instant access to:
The 5 Email Experiences Framework so you can confidently turn your new subscribers into paying customers in five easy steps.
The Skills Lab to help you increase your conversions, make more sales, and hone in on your email marketing strategy. Think: automations, tagging, copywriting.
50+ Email Marketing Lessons for every level. From pure beginners who’re thinking “WTF is a lead magnet” to seasoned entrepreneurs looking for advanced segmenting, we’ve got you covered.
50 + Tech Tutorials across 5 types of software.
Library of Email Express Packs. Consider these your PDF shortcuts to getting an email set up and sent in ten minutes flat
Access to the Private Facebook Group to connect with other business owners using email marketing to run their business.
Early access to Easy Email Marketing Podcast
Bonus #1: Guest Masterclass Vault
Bonus #2: List Revival Course
Bonus #3: Template Library
Plus each month. You’ll get:
1 x Tech Check with Yael. Get my eyeballs all over your tech. I’ll review, troubleshoot, and provide feedback on your email set up.
1 x Copy Critique with copy expert Stacey King
2 x Group Coaching Calls. Get all your questions answered.
WOW, THAT’S A LOT! LET’S TAKE A CLOSER LOOK…
All The Email Marketing Strategy, Sorted.
There are over 50 core lessons and worksheets to help you master your strategy, build out your 5 experiences, and advance your skill sets.
Whether you are a beginner or email master, you’ll find a range of lessons that will help you create an email marketing ecosystem that starts getting you more sales, in less time
Email Express Packs
How about if I just did some of the work for you? In these simple-to-follow PDF shortcuts, you’ll find done-for-you email swipe files, implementation checklists, email automation outlines and more.
You’ll even be able to steal my proven subject lines and implementation checklists.
The Tech Zone
Not sure how to do *that* thing? Before you pull your hair out, step into The Tech Zone where you’ll find comprehensive tutorials to help you do the thing. Skip the long helpline queue and waffling YouTube channels, and get your answers ASAP.
We currently support ActiveCampaign, ConvertKit, Klaviyo, MailerLite and MailChimp.
All The Support
We’ve got 2 group coaching calls a month, monthly tech checks and copy critiques, and new content drops every month to keep you up to date, supported, and running a smooth email operation. Plus the Facebook community where you can always ask your questions.
plus these bonuses
BONUS #1: LIST REVIVAL INTENSIVE
Has it been awhile since you’ve sent an email to your list? The good news is you don’t need to start again!
Through this 4 week process, we’ll not only get your list opening, clicking and replying BUT you’ll also build out your new lead magnet and welcome series.
Email scripts provided.
BONUS #2: TEMPLATE LIBRARY
While the email express packs include the scripts you want – the template library gives you the designs.
Save the design headaches my Canva templates for your lead magnet and your social media list building promo graphics.
All designed to list building best practice
AND THE EPIC GUEST MASTERCLASS LIBRARY
HERE’S HOW I’LL HELP YOUR BUSINESS
ECOMMERCE
You’ll be building out a full range of automations that ensure you have fence-sitters converting and customers coming back time and time again.
Your list will be consistently growing – through not only a discount code (only if you choose!) but also through effective lead magnets.
You’ll know how to speak to your list beyond just product promotions, new releases and talking about features. You’ll go deeper and create that ultimate brand loyalty.
All with tech tutorial support for Klaviyo and MailChimp plus customised Email Express Packs for e-commerce automations and welcome series scripts.
SERVICES
Building that know, like and trust factor is crucial to service based businesses and I’ll show you exactly how to do that through a strategic lead magnet and welcome series that take your new lead on a journey to help them make an informed, feel-good decision to work with you. You’ll then continue to nurture that relationship with consistent emails until they are ready.
You’ll also build in methods and automations to serve your new clients after they have said yes to working with you and also to offboard them effectively.
All with tech tutorial support for MailChimp, MailerLite, ActiveCampaign and more. Plus customised Email Express Packs for services automations and welcome series scripts.
ONLINE EDUCATION
Building a leveraged business model is an amazing way to grow your business in less time. But it generally requires two major things: higher list numbers and automated experiences.
In The Email Experience, you’ll learn how to grow your list effectively using both organic and paid methods. Then you’ll nurture them with an epic welcome experience and open-worthy emails.
Finally, you’ll learn how to effectively sell your offer using either a Launch or Evergreen model.
All with tech tutorial support for the most popular email software providers and customised express packs for list building and launching.
ENTERING FROM STAGE RIGHT: THE TECH HEADACHE
Look, I get it.
Email marketing seems so hard. You’ve got to find the right software (analysis paralysis), you’ve got to learn the platform (but I’m no good with tech), and you’ve got to connect everything (what if I break it?).
There seem to be a thousand reasons why you end up procrastinating on getting your email marketing set up.
That’s why The Email Experience comes with The Tech Zone.
An entire library to help you move through analysis paralysis, make your decision, get familiar with the software, and start using it strategically.
Plus, I’ll be here every step of the way, ready to review your tech every single month for 12 months.
Don’t sell yourself short. If you can master Canva and upload a post and a few hashtags, you can set up your email marketing easily.
HERE'S WHAT OTHERS USUALLY PROVIDE
❌ A must get it done in 6 week course or there’s not further support – but then you get stuck at the first step and next thing you know you are behind and give up altogether
❌ A grow your list quick offer – but this only scratches the surface. Why grow a list if you don’t know what to send after they signup?
❌ A must use this software – or you don’t get the support you need and you are left guessing or searching youtube for help.
HERE'S WHAT I BELIEVE YOU REALLY NEED
✔️ A spacious year long container – so that you can implement one step at a time and monitor the results. With complete support all the way. There is no “behind”.
✔️ A complete email marketing strategy – which doesn’t just include how to get more quality subscribers but also what to send (years) after the signup.
✔️ A choice – with tech support for 5 of the most popular email marketing software (and strategies that will work with almost anything)
my guarantee to you
I’m so confident that the strategies that you will learn in The Email Experience will work for you if you show up and implement what you learn. However, if you are not completely satisfied with the content, you can cancel and request a refund within your first 14 days. To do so contact me at [email protected].
Don’t just grow your list.
Set up a strategic email marketing system that’ll help you scale and grow your business for years to come.
imagine
an email list filled with subscribers who open, click, and buy from every email you sell.
Email experiences that are sent on autopilot, so you don’t have to worry about creating brand-new content every single week.
Knowing exactly how many new subscribers you need to reach your sales and launch goals, and how to turn the tap on and off as needed so you are never short of leads again.
That’s the power of the email experience.
“my list has grown from zero to several hundreds. I’ve got my first client and many more afterwards. I couldn’t achieve all these without the help of her. If you’re on the fence of joining this program, I would highly recommend taking action now. It’s an investment you won’t regret”
Miyuki Seguchi, Japan Travel Essentials
“Since joining I have set up my email system for workflows and automations that are important for my client work, and been able to create a newsletter/update process that works for me. The one thing I love most is the various ways you can get support, either tech, copy, setting up etc. It’s all covered and if you’re stuck there’s loads of templates to refer back to.“
Jenny De Lacy, TALKING DIGITAL
the recap
This 12-month program includes instant access to the entire email experience plus monthly implementation support and accountability.
Who the Email Experience is for:
Online business owners who have an existing audience and want to see better (or any) results from their email list, whilst helping more people.
Online business owners who want to show up and serve but are burning out with all the admin and the hamster wheel of marketing.
Online business owners who are sick of their email marketing system being a hot mess but want it to be organised and easy to use.
Coaches, consultants and freelancers who want to build trust and connection through regular, value-filled communication and create amazing onboarding experiences for their clients.
E-commerce store owners who want to stop leaking sales and start getting more repeat business.
Online course and membership creators who know the value of having an email list but prefer to sell via “pull” based email strategies and value-led marketing rather than sleazy funnels and pushy sales tactics.
Virtual assistants, copywriters and website developers who want to add more skills to their online marketing expertise and have access to a full suite of training on multiple platforms.
Who the Email Experience IS NOT for:
People who want to circumvent laws and mass upload people to your list. Consent is required and this is a spam free zone. Quality over quantity always!
People looking for a get rich quick solution – if you think email marketing will get you all the sales after just a couple of emails, then this isn’t the place.
People looking for 1 on 1 coaching or done for you work – this is a group experience. (Unless you go VIP).
Those who can’t commit to do the work.
Those who don’t want to invest in their marketing but always seek the free solution rather than the one that will save them time and headache.
questions, answered
Isn't email marketing dead?
Does 44 times the return on investment tell you email marketing is dead? Sure, the old school blog round-up emails, or weekly newsletters might have changed with the times, but creating and delivering an automated email experience to meet your subscribers where they’re at and move the through a journey towards becoming a client or customer will never be dead.
I already have an email list – what can you do for me?
A lot actually! Building an email list and sending “newsletters” is only the tip of the iceberg (and bare minimum if you ask me). By layering in email automation and some clever promotional strategies not only can you start sending emails to your subscribers at the time when they are most interested or likely to buy from you but you can also start to automate your systems and processes to save yourself a heck of a lot of time.
Aren’t we getting enough emails? I’m worried about adding to the noise and being annoying.
Firstly, are you posting to social media? That is a MUCH noisier place than email which means the chances of your message being seen is significantly less. Email has 13 x the engagement of Instagram and a whopping 213 x the engagement of Facebook.
Secondly, if you are asking yourself “am I being annoying?” – you probably aren’t. Those who are really annoying really don’t think about it. But by the fact you are asking this question means you care and therefore will treat your subscribers email address with respect and only send them top notch stuff.
I don’t feel like I have anything to send
The answer here is simple. You do!
Trust me – I’ve worked with dozens of business owners who have thought that and after a few short minutes with me, I’ve had them flowing with ideas. To help you, I have heaps of content in The Email Experience to not only help you brainstorm all your ideas but also to get past the mindset blocks that often come up with this fear.
How much time will I need to invest to see results
I get it. Life is full. And truthfully, email marketing is a long term game.
Sure we can get you some quick wins but to see long-term results, you need to invest a little time in setting up and monitoring your automations. But, once they are done and running you’ll start seeing the literal dream of getting sales while you sleep. It can happen!
How much time will it take to go through the content
I’ll be the first to admit, there is a lot of content in the program but this is because it caters to multiple levels.
That is why I have created a quiz to assess where you are now and to get you pointed to the exact things to focus on first.
All lessons are kept to less than 20 minutes (most sit around 10) so you can get through them in bite sized chunks while prepping dinner or folding the washing.
Then for implementation, I recommend dedicating an hour or two a week to start or 1 full day a month. Then once things are setup, it can be reduced to just a couple of hours a month.
For writing the emails themselves – give yourself 20 minutes. That’s it!
The real power is the time I can actually SAVE you in setting things up. Forget searching for hours on Google about what to do next or how to do that thing – I give it all to you, including templates, swipe files and shortcuts. Plus if you can’t find the answer in The Email Experience, I’m just a post away in the Facebook group.
Can’t I just hire someone to set it up it for me?
For sure! In fact, I have an agency – The Email Automation Co which can do just that for you. Check it out here.
Or if you have someone in house to set it up for you – that is brilliant. But as CEO you need to have an understanding of the strategy and what you should be sending. The tech is just a small component.
I can’t afford this right now
Ok, I’m not going to pressure you!
What I will say though is email marketing has the highest return on investment of any online marketing strategy. I’m talking $44 per $1 spent.
I’ll also respond with a question – how much is one extra sale worth to you? Or 10? Or 100? Would it be worth it to invest then?
What's your cancellation policy?
While you do have 14 days to try out the program, when you sign up for the payment plan, you’re committing to making your agreed payments. This isn’t a subscription.
So please purchase mindfully.
THINK THIS WILL BE JUST ANOTHER STATIC CONTENT, UNSUPPORTED, BUT NEVER GET AROUND TO ACTUALLY IMPLEMENTING COURSE?
If you commit, so will I. I’ll be there regularly to ensure you’re creating something that will get you discovered and grow with your business.
The skill set you’ll build in this program will never be wasted, and even if you decide to outsource your email marketing, you’ll know exactly what you should be expecting as a return on your investment and easily align email with your wider marketing and business strategies.
You might have made a start or not at all, but if you have a business, and the drive and commitment to do the work, you’ll walk away with a whole new set of tricks in your small business marketing repertoire.