Are you a small business owner who wants to claim back your time and still grow your profits?
Are you looking for a way to get your message seen and connect with your audience on a deeper level – without needing to endlessly create new content?
Does the idea of customisation, automation and providing amazing customer service make your heart skip a beat?
Then you want (no need) email marketing in your life – and I’m just the person to show you how to do it in the most efficient and connected way possible.
NEWS FLASH: EMAIL MARKETING IS NOT ALL ABOUT QUANTITY, MASS MESSAGING OR SLEAZY SALES TACTICS
Instead it is about create personalised, customised experiences for your subscribers and customers.
It is about the complete customer journey.
And it is about connection.
EMAIL IS A CONVERSATIONAL MEDIUM
SO YOU NEED TO BE HAVING CONVERSATIONS WITH YOUR SUBSCRIBERS.
Not sending boring newsletters
Not creating sleazy sales funnels
Not only emailing when you have something to sell
And frankly, I’m sick and tired of seeing email dragged through the mud because of a few loud bad eggs.
I personally believe it is the best way to connect with my audience while achieving my business goals
AND HERE’S WHY IT’S REALLY IMPORTANT FOR YOU TOO
IT’S THE HIGHEST CONVERTING OF ALL ONLINE MARKETING STRATEGIES*
* All the research proves it!
This is because:
Instead of fighting algorithm’s you are just inviting people to open an email.
Instead of fighting for more and more traffic you can make the most of that existing traffic by taking them on an experience – all the way to that buy button (and beyond).
Instead of pushy mass-marketing tactics you can personalise the journey and sell to them at the exact right time – and support them during the rest.
IT’S THE MOST EFFICIENT STRATEGY
You can pre-schedule it.
You can automate it.
You can guarantee reach (no algorithm’s here).
And you put together an email in 10 minutes – once a week.
If we forget the numbers and the logic for a minute, let’s remember that email is a connected, conversational medium.
It’s an opportunity for us to get our message out there in the world – without algorithm’s censoring us.
It’s a safe place to share stories, get more vulnerable and tell our truth.
And it can be setup so that your subscriber or customer is getting the exact message they need to hear at the exact right time. Even if that is a sales invitation.
IF YOU “DON’T HAVE TIME” – THEN YOU NEED EMAIL MARKETING & AUTOMATION IN YOUR BUSINESS
Return on Investment per $1 spent
times the engagement of Facebook
times more effective at acquiring customers than Facebook or Twitter
“OK, YES, WE CAN AGREE EMAIL IS SUPER IMPORTANT – BUT IT ALL SEEMS SO HARD”
First, there’s the tech – what software should you use and how on earth do you set it all up without wanting to throw your computer out your window?
Then there’s getting people to sign up – why would anyone want to?
And even once they do sign up – what do you send?
After all you don’t want to be *gasp* spammy!
And how do you convert those subscribers to sales? Minus the ick factor.
And, segmentation, automation, personalisation – it just seems so overwhelming right now
i have you covered
I’ve collated everything I’ve learned from almost 15 years working with small and medium-sized international organisations – along with some hard-won education running my own small business start-up – to create an online membership like no other. One that gives you the knowledge, tools and confidence to send those emails.
Even if you are a techno-phobe
Even if you worry about being annoying
Even if you feel like you don’t have anything of value to send.
I’m not like other email marketing gurus
I believe that there is so much more to email than just getting that first sign up
I believe in quality over quantity
I believe in creating the best experience for your subscribers.
And I can show you exactly how to do it too
INTRODUCING, THE email experience
An online learning community that will teach you what to do, when to do it and then you’ll actually do it – with my support.
HERE’S HOW IT WORKS
As soon as you join you’ll go through a quiz which will identify the stage of email freedom path you are at right now.
I’ll then give you a personalised prescription on what to focus on first AND give you all the lessons you need to achieve it.
I’m talking theory, worksheets, tech tutorials and shortcuts.
And the opportunity for personalised feedback and support.
Everything you need all in one place.
WHERE ARE YOU ON THE EMAIL FREEDOM PATH?
You are brand new to email marketing or things just aren’t working for you. At this stage you’ll get clear on your target market, your message and how to utilise email marketing.
You feel confident you have value to share but need to get all the basics in place. At this stage you’ll setup the tech, write a welcome email and send your first emails.
You have the basics setup but are ready to turn it into more subscribers and sales. At this stage you’ll setup a basic PDF opt in, create a lead page, write a welcome series and add simple sales strategies.
You have an established email audience and have some momentum but want to create a better experience. At this stage you will setup basic automations, add segmenting and be proactively list building.
You are seeing consistent list growth & sales but now it’s time for more traffic. At this stage you will setup a sales or content funnel, test advanced opt in incentives and utilise advertising.
Congratulations you have an established email strategy with predictable sales & conversion rates. You are now ready to add new layers, experiment with new offers and break a few “rules”.
AND FOR THE PROS?
For the web developers, copywriters, VA’s and marketing consultants you’ll use the above success path to choose what to focus on for your clients, when. Plus you’ll also love geeking out with me in The Tech Zone where we explore different software, integrations and workarounds.
When you first join you’ll get instant access to:
40+ Foundational lessons and 7 x Guest Expert Masterclasses
50+ Video how to tutorials where I show you exactly how to do that thing in your email software and more.
EMAIL EXPRESS PACKS
AKA Shortcuts like Email Scripts, Automation Formulas and Design Templates
PLUS each month and every month there will be:
A New Guest Expert Masterclass
Hot Seat Coaching
New “How To” Content
New Email Express Pack
“I have loved the Email Experience because of the amazing quantity and quality of the tools and resources provided by Yael to support a number of email programmes. Her training videos are clear and professional. She is CLEARLY an expert in her field. Then, as if great quality information, available when you need it – forever – wasn’t enough Yael backs this up with Facebook lives, Q & A sessions and generally being very accessible.
The Email Experience represents incredible value for money and I recommend all small and emerging businesses get on board!”
Jenny Cole, Positively Beaming
MEET YOUR GUEST EXPERTS
JAY CRISP CROW
ON BRAND COPYWRITING
ON OFFERS THAT SELL
ON SALES FUNNELS
ON BEING YOU IN EMAIL
ON FACEBOOK ADS
ON WRITING ENGAGING EMAILS
ON LIST BUILDING WITH INSTAGRAM
ON WRITING SALES EMAILS
“I struggled with email marketing since launching my business and had no experience or know how with Mailchimp until Yael came along with her email marketing cape and thought me the basics I need to get started. I seen Mailchimp as a black hole and dreaded even logging now now I have my onboarding emails on point and working on my other series that she has recommended and now I enjoy logging on and writing to all my subscribers. Yael is great at email marketing with so many helpful tips and tricks I didn’t even know you could do! Thank you Yael you email marketing superhero!”
Fi O’Beirne, GlowDry Australia
“I produce visual content and creative copy for small businesses. But the next step is knowing how to use that content cause structuring email automation’s or welcome sequences is a specialist skill in itself.
Finding a conversion copywriter who can write with enough creativity and vision to share my client’s brand personality and tell a compelling story is sometimes hard to come by. Especially one who can write without being super sales-y.
Which is where Yael’s Email Experience comes in for me.
It’s bridged that gap for us. I can use the tools that Yael shares to repurpose the creative we deliver our clients.
So she has become my go-to for recommending to people I work with who want to do this for themselves. And I know that when they follow Yael, I’m confident they’ll be getting easy to follow resources that take the guess work out.
I’d followed Yael for a while before she launched The Email Experience. And had an idea about what to expect from her. I knew that what she shares is simple and effective.
Since joining I’ve used some of my learnings from Yael to launch a mini online course that got 500 people onto the waitlist and 10k worth of sign ups in the first round and several email automations that have contributed to revenue doubling for the people I’m working with.
It’s probably fair to say it’s been one membership that has had the most value in terms of the change it’s made in my day-to-day. Yael’s Email Experience membership has been a massive time saver for me and the people I work with.”
Emma Baker, www.emmabaker.co.nz
THEN THERE’S THE BONUSES!
STEAL MY SUBJECT LINES
A super-sized list of subject lines and fill in the blank headline formulas
MARKETING SYSTEMS & SHORTCUTS TRAINING
Claim back your time with 21 of my favourite marketing, business & life shortcuts.
PRIVATE FACEBOOK GROUP
For discussion, accountability and support. Including dedicated feedback threads.
“I needed The Email Experience so that I could use my email marketing platform to its full potential! Yael provided me with all the tools I needed, as my email subscribers list started to grow and evolve. This was particularly important to my business because I needed to create multiple lists, automations and the email content each subscriber received due to the multiple methods they could subscribe with me. This allowed me to clearly define my subscribers by automating tailored content suitable for them. I particularly love the email express packs. They are so useful, and a great little bonus! Overall, I would recommend The Email Experience to anyone who wants to work smarter not harder within the email marketing space. I found the membership to be such an amazing resource!”
Nicole Smith, Creative Mum Life
WITH ALL OF THIS KNOW-HOW AND SUPPORT YOU’LL SOON BE…
Brimming with email ideas
Choosing the right email service provider for you
Setting up all the tech basics with minimal fuss
Creating an irresistible opt in incentive
Designing high converting landing pages and sign up forms
Sending a beautiful welcome series for your new subscribers
Setting up lists, segments and tags like a pro
Creating powerful automations
Personalising and customising your emails
Launching and selling confidently
PLUS YOU’LL BE GETTING THANK YOU MESSAGES FROM YOUR SUBSCRIBERS AND CUSTOMERS!
“OMG I now completely understand the strategy around email marketing. I am a lot clearer on the platform I use and on others within the market. This always confused me. This membership is full of content that can fast track your marketing strategy.
I now look forward to writing my business newsletter and I’m more strategic in my offers and how I sell through my email list.
Yael is very generous in all the information she offers through this course. It filled in a lot of missing links for me and because of this, I am savvier in how I market to my list. It can do the same for you.”
Tracy OMeara Smith, Silverdale Natural Therapy
So…. how much would an extra sale a month be worth to you?
or 2 or 10 or 50?
and what would it be worth to you to get those sales in minimal time?
Join us now and start claiming back your time
WHAT HAPPENS AFTER YOU SIGN UP
You receive a welcome email from me and an invitation to join the private Facebook Group
You take the quiz which identifies which stage of the Email Freedom path you are on.
You receive an exact prescription of the most important lessons and action steps for you.
MY GUARANTEE TO YOU
I am confident that the strategies that you will learn in The Email Experience work – if you show up and implement what you learn. Therefore there is a no refund policy.
There is also a no lock in contract. Walk away anytime. That means if you ever need to cancel simply login and cancel your subscription or contact me at email@example.com .
“I needed Yael because I was at a loss with what to do with some of the basics with ActiveCampaign. I was at a point in time where I needed some handholding and didn’t have time or energy to waste on working it out for myself. Having Yael’s help meant that I could feel confident that the automated processes were working as they should and this means that I could move on to more important matters that needed my attention. I know Yael puts her heart and attention into solving problems and values being systematic and this is who I wanted on my side at a time where I didn’t have the mojo to learn a whole bunch – I needed to stay with my creativity. I completely trust Yael and know she will always find the answers. She was a joy to work with and I wouldn’t hesitate to enlist her services again.”
Lauren White, www.laurenwhite.com.au
WHO IS THE email experience for?
The Email Experience has been designed for Small Business Owners who:
Are overwhelmed or confused by Email Marketing
Are getting ready to launch
Are just not getting the results they had hoped for
Want to increase sales but don’t like the idea of “selling”
Want to build a business based on trust and providing value
And who want to do all of that without the stress.
COACHES & CONSULTANTS
As a coach or consultant, you are not only asking potential clients for their money, but also their time and trust and for them to make some form of change. This is a big deal and requires nurturing and assurance.
Email marketing is one of the biggest builders of trust through regular, value-filled communication. Plus, you can start to break down those excuses and start motivating your audience to finally invest in themselves (and you know better than anyone what happens when they do that!)
As a freelancer you have a wealth of knowledge to share – which adds up to one huge thing, credibility.
Show your potential clients that you are the best person for the job by staying in regular contact via email.
And don’t worry about “giving it all away” – those who can will always pay for the convenience of having someone do the work for them.
E-COMMERCE STORE OWNERS
As an online store owner, the money is in those repeat visits. Encourage website visitors to sign up for your list so that you can remind them of your amazing products. Or add in abandoned cart emails to convert fence-sitters. Or, even better, add post-purchase automations to get that all-important repeat business.
ONLINE COURSE CREATORS
As a course creator, you probably know how crucial email list building is – after all, it becomes such a numbers game. But it doesn’t have to be all about sales funnels and pushy sales tactics – courses and memberships can be sold through positive and “pull” based email strategies. In fact, they are often more effective.
Understanding email marketing is a fantastic skill to not only grow your business but to serve your clients. Imagine being able to set up and send updates on behalf of your clients using MailChimp, ConvertKit and ActiveCampaign. Plus have a great understanding of how email marketing can really help them.
Go beyond just setting up a newsletter sign up form on your websites – and be able to offer services in setting up a full email marketing strategy that ties in perfectly with the website you have created for your clients. Email is the ideal upsell or package addition for you to get more value from your clients – and serve them better.
Who is your guide?
Hi, I’m Yael Keon, online marketing strategist, consultant, and creator of this program.
I have over 15 years marketing experience in both corporate and small business environments. From multi-national organisations to starting my very own consultancy.
I have a Bachelor’s of Commerce with a Double Major in Marketing & Advertising and a Masters of Business Administration (MBA). If those qualifications don’t float your boat, I’ve also spent the better part of the last 3 years studying (and testing) the latest in online marketing tactics.
My zone of genius is seeing the big picture and how all the puzzle pieces need to fit together to achieve a goal – something which I now guide small business owners through.
I’m also a whiz at all things technology. If there is a way to do something in your email marketing software, I’ll find it!
BUT THE REAL REASON I’M REALLY PASSIONATE ABOUT EMAIL MARKETING IS BECAUSE OF THE TIME FREEDOM IT GIVES ME
My life is full!! Not only do I run my own business but I’m also mum to 2 pre-schoolers (Imogen, 5, and Callum, 3). I’m also a FIFO wife meaning that my husband works away 3 weeks at a time and then only has 1 week home. And with only Kindy and my mum as my support – it’s a little full on.
But that is exactly why I started my own business. It was important to us for me to not be working full time due to hubby’s already full on work schedule. But I’m also no one to stick to house and mum stuff. I’m a high achiever who loves to learn and create. So my business keeps me sane.
That doesn’t mean I want it to take over my whole life though and email marketing enables me to be able to pre-schedule and pre-automate a lot of my marketing. When I put time into my emails, I know I will get the return on investment. I don’t need to show up every day. I can choose when I do. And the rest of the time I can parent help at kindy, hit the park or watch Survivor.
THINK THIS WILL BE JUST ANOTHER STATIC CONTENT, UNSUPPORTED, BUT NEVER GET AROUND TO ACTUALLY IMPLEMENTING COURSE?
If you commit, so will I. I’ll be there regularly to ensure you’re creating something that will get you discovered and grow with your business.
The skill set you’ll build in this program will never be wasted, and even if you decide to outsource your email marketing after this program, you’ll know exactly what you should be expecting as a return on your investment and easily align email with your wider marketing and business strategies.
You might have made a start or not at all, but if you have a business, and the drive and commitment to do the work, you’ll walk away with a whole new set of tricks in your small business marketing repertoire.
“My business needed an email overhaul because I’m developing new service streams and email opt-ins. I was so confused about how to deal with multiple lists and forms and I kept putting it all off. Yael solved my problem by giving me a clear plan on which email provider was going to make what I needed to do the easiest and most efficient. She also gave me a clear step by step plan on how to set up my lists and a way to sort them so sending the right information to the right people is easy. This was particularly important to my business because I serve multiple types of clients in multiple ways and resulted in a way for me to keep in touch with contacts in a meaningful way for them and me. Overall, I would recommend Yael to anyone struggling with working out how email marketing could best serve their business and found the experience to be extremely inspiring. Instead of going through the motions because its what I thought I should do, I have a plan and am excited to implement it. Highly recommend, thank you so much Yael.”
Amanda Harrington, AJ Harrington Photos