are you ready to experience easy email marketing?
JOIN THE VIP WAITLIST FOR EXCLUSIVE BONUSES
You know in your belly your stuff is gold. You have a slowly growing gang of loyal advocates who like and comment on your socials. You’re excitedly tracking click-throughs to your website.
BUT WHERE ARE THE SALES?
Boosting, advertising, pushing – driving traffic to your website is starting to get exhausting. Not to mention costly.
There’s got to be a better way.
“Online” is a busy place. It’s loud. We’re constantly bombarded with marketing messages – and so are our ideal clients. It’s getting harder to complete.
But that doesn’t mean we have to work harder or spend more to get people to hit the “buy” button. We just have to find the missing piece of the puzzle.
THIS IS THE POWER OF EMAIL
– THE HIGHEST CONVERTING OF ALL ONLINE MARKETING STRATEGIES *
* All the research proves it!
Instead of fighting for more and more traffic you can make the most of that existing traffic by taking them on an experience – all the way to that buy button (and beyond).
An experience where you ask them to take just a tiny step when you first meet – like an email address. A no-brainer. Easy.
An experience where you can talk to your ideal customer in a way that meets them where they are at now. And then every step of the way after that.
An experience that feels good, is driven by providing value, and results in your subscribers replying with appreciation and gratitude. (Imagine getting human responses to your marketing!)
An experience that helps them buy into your brand, that answers their burning questions, and motivates them to purchase. One step at a time.
YOU KNOW EMAIL MARKETING IS WHERE YOU SHOULD BE TO BE HEARD, TO BE FOUND
BUT IT ALL SEEMS SO HARD…
First, there’s the tech – what software should you use and how on earth do you set it all up without wanting to throw your computer out your window?
Then there’s getting people to sign up – why would anyone want to?
And even once they do sign up – what do you send?
After all you don’t want to be *gasp* spammy!
And how do you convert those subscribers to sales? Minus the ick factor.
i have you covered
I’ve collated everything I’ve learned from almost 15 years working with small and medium-sized international organisations – along with some hard-won education running my own small business start-up – to create
an online membership like no other
one that gives you the knowledge, tools and confidence to send those emails.
No matter if your are brand new or a seasoned pro.
I’ve got you.
And you’ve got this.
INTRODUCING, THE email experience
An online marketing community that will teach you what to do (when) and then you’ll actually do it – with my support.
HERE’S HOW IT WORKS
As soon as you join you’ll go through a quiz which will identify the stage of email marketing you should be focusing on now.
And then I’ll point you in the right direction of the resources to do it.
so, which stage are you at?
You are brand new to email marketing or things just aren’t working for you. At this stage you’ll get clear on your target market, your message and how to utilise email marketing.
You feel confident you have value to share but need to get all the basics in place. At this stage you’ll setup the tech, write a welcome email and send your first emails.
You have the basics setup but are ready to turn it into more subscribers and sales. At this stage you’ll setup a basic PDF opt in, create a lead page, write a welcome series and add simple sales strategies.
You have an established email audience and have some momentum but want to create a better experience. At this stage you will setup basic automations, add segmenting and be proactively list building.
You are seeing consistent list growth & sales but now it’s time for more traffic. At this stage you will setup a sales or content funnel, test advanced opt in incentives and utilise advertising.
Congratulations you have an established email strategy with predictable sales & conversion rates. You are now ready to add new layers, experiment with new offers and break a few “rules”.
AND FOR THE PROS?
For the web developers, copywriters, VA’s and marketing consultants you’ll use the above success path to choose what to focus on for your clients, when. Plus you’ll also love geeking out with me in The Tech Zone where we explore different software, integrations and workarounds.
“I’ve not only implemented a long-overdue email marketing strategy in my own business, but I’ve had the confidence to help several of my web design clients do the same. This course offers more value than a 350g block of cadbury’s chocolate!”
Sandy Taylor | Copywriter & WordPress Consultant | www.sandytaylor.com.au
INSTANT ACCESS to quick, powerful lessons which cover all of the steps in the email marketing experience.
- Foundations to get your messaging on point
- Tech setup and integration
- High converting sign up forms & lead pages
- Value-filled welcome email series
- How to brainstorming oodles of email ideas
- Email automations and segments/tags
- Irresistible opt in incentives
- List performance & optimisation
guest expert masterclasses
Every month we’ll have a guest expert diving deeper into an element of email marketing.
The line up includes:
- Jay Crisp Crow on Brand Copywriting (Instant Access)
- Lauren June on Packaging Offers that Sell
- Jess Tutton on Sales Funnels
- Shannon Bush on Being YOU in Email
- Bianca McKenzie on Leveraging your Email List for ECommerce Ads
- Elyssia Clark from The Research Toolkit on Target Market Research
- Gemma Moore from Red Spark Communications on Launching
- Tracy Harris from Mums with Hustle on Growing your List with Instagram.
And that’s just the start…
the tech zone
Don’t “get the tech”? No worries, The Tech Zone is where you’ll want to be.
Or, if you love the tech (like me). You’ll also enjoy nerding out here.
You’ll have INSTANT ACCESS to a full library of how-to tutorials for:
- Sign Up Form & Lead Page Design
- Opt In Incentive Creation
- Google Analytics
Then each month we’ll explore a new tech topic. On the radar includes Klaviyo, OmniSend, MailerLite, Squarespace Integrations and Shopify Integrations. I’ll be open to requests!
email express packs
Each month a new Email Express Pack will be unlocked. These packs will be your ultimate shortcut to getting stuff done!
I’m talking automations, email campaigns, opt in templates and more.
These packs will include all you need to execute one email marketing strategy – from tech setup to instructions to email copy swipe files to design templates.
All you’ll need to do is download, add your own flavour and you’re done. No more overthinking.
monthly q&a calls
Private Facebook Community
BONUS: STEAL MY SUBJECT LINES
BONUS: FILL IN THE BLANK HEADLINES
BONUS: MARKETING SYSTEMS & SHORTCUTS
and the inside word on industry news as it happens
So…. how much would an extra sale a month be worth to you?
or 2 or 10 or 50?
and what would it be worth to you to get those sales in minimal time?
DOORS OPENING AGAIN SOON
GET ON THE WAITLIST FOR EXCLUSIVE ACCESS & BONUSES
“I needed Yael because I was at a loss with what to do with some of the basics with MailChimp. I was at a point in tine where I needed some handholding and didn’t have time or energy to waste on working it out for myself. Having Yael’s help meant that I could feel confident that the automated processes were working as they should and this means that I could move on to more important matters that needed my attention. I know Yael puts her heart and attention into solving problems and values being systematic and this is who I wanted on my side at a time where I didn’t have the mojo to learn a whole bunch – I needed to stay with my creativity. I completely trust Yael and know she will always find the answers. She was a joy to work with and I wouldn’t hesitate to enlist her services again.”
Lauren White, www.laurenwhite.com.au
“I struggled with email marketing since launching my business and had no experience or know how with Mailchimp until Yael came along with her email marketing cape and thought me the basics I need to get started. I seen Mailchimp as a black hole and dreaded even logging now now I have my onboarding emails on point and working on my other series that she has recommended and now I enjoy logging on and writing to all my subscribers. Yael is great at email marketing with so many helpful tips and tricks I didn’t even know you could do! Thank you Yael you email marketing superhero!”
Fi O’Beirne, GlowDry Australia
Noelle, Pet Professional
WHO IS THE email experience for?
The Email Experience has been designed for Small Business Owners who:
Are overwhelmed or confused by Email Marketing
Are getting ready to launch
Are just not getting the results they had hoped for
Want to increase sales but don’t like the idea of “selling”
Want to build a business based on trust and providing value
And who want to do all of that without the stress.
COACHES & CONSULTANTS
As a coach or consultant, you are not only asking potential clients for their money, but also their time and trust and for them to make some form of change. This is a big deal and requires nurturing and assurance.
Email marketing is one of the biggest builders of trust through regular, value-filled communication. Plus, you can start to break down those excuses and start motivating your audience to finally invest in themselves (and you know better than anyone what happens when they do that!)
As a freelancer you have a wealth of knowledge to share – which adds up to one huge thing, credibility.
Show your potential clients that you are the best person for the job by staying in regular contact via email.
And don’t worry about “giving it all away” – those who can will always pay for the convenience of having someone do the work for them.
E-COMMERCE STORE OWNERS
As an online store owner, the money is in those repeat visits. Encourage website visitors to sign up for your list so that you can remind them of your amazing products. Or add in abandoned cart emails to convert fence-sitters. Or, even better, add post-purchase automations to get that all-important repeat business.
ONLINE COURSE CREATORS
As a course creator, you probably know how crucial email list building is – after all, it becomes such a numbers game. But it doesn’t have to be all about sales funnels and pushy sales tactics – courses and memberships can be sold through positive and “pull” based email strategies. In fact, they are often more effective.
Understanding email marketing is a fantastic skill to not only grow your business but to serve your clients. Imagine being able to set up and send updates on behalf of your clients using MailChimp, ConvertKit and ActiveCampaign. Plus have a great understanding of how email marketing can really help them.
Go beyond just setting up a newsletter sign up form on your websites – and be able to offer services in setting up a full email marketing strategy that ties in perfectly with the website you have created for your clients. Email is the ideal upsell or package addition for you to get more value from your clients – and serve them better.
Who is your guide?
Hi, I’m Yael Keon, online marketing strategist, consultant, and creator of this program.
I have over 15 years marketing experience in both corporate and small business environments. From multi-national organisations to starting my very own consultancy.
I have a Bachelor’s of Commerce with a Double Major in Marketing & Advertising and a Masters of Business Administration (MBA). If those qualifications don’t float your boat, I’ve also spent the better part of the last 3 years studying (and testing) the latest in online marketing tactics.
My zone of genius is seeing the big picture and how all the puzzle pieces need to fit together to achieve a goal – something which I now guide small business owners through.
I’m based in Perth, Australia and am a FIFO wife, mum to 2 pre-schoolers and a Survivor superfan (yes, that show is still on).
THINK THIS WILL BE JUST ANOTHER STATIC CONTENT, UNSUPPORTED, BUT NEVER GET AROUND TO ACTUALLY IMPLEMENTING COURSE?
If you commit, so will I. I’ll be there regularly to ensure you’re creating something that will get you discovered and grow with your business.
The skill set you’ll build in this program will never be wasted, and even if you decide to outsource your email marketing after this program, you’ll know exactly what you should be expecting as a return on your investment and easily align email with your wider marketing and business strategies.
You might have made a start or not at all, but if you have a business, and the drive and commitment to do the work, you’ll walk away with a whole new set of tricks in your small business marketing repertoire.
Tracy O'Meara Smith
“OMG I now completely understand the strategy around email marketing. I am a lot clearer on the platform I use and on others within the market. This always confused me. This is course is full of content that can fast track your marketing strategy.
I now look forward to writing my business newsletter and I’m more strategic in my offers and how I sell through my email list.
Yael is very generous in all the information she offers through this course. It filled in a lot of missing links for me and because of this, I am savvier in how I market to my list. It can do the same for you.”
Tracy O’meara Smith | Silverdale Natural Therapy
“I have set goals and actually followed through with them. I had been procrastinating over starting an email marketing strategy for over a year before I joined and I now have it in place and I am growing my email list. I also have a marketing strategy in place, I map out my monthly marketing goals and I am achieving them.
Regular workshops and catch ups keep me motivated and I find I am not scrambling for content to post each week as I am clear on what message I want to focus on each month.
Yael provides such wonderful support and is very knowledgeable and generous with sharing her expertise. “
Trudi Taylor, Taylored Colour Concepts
“As someone who has a billion (slight exaggeration) different things on the go, finding ongoing accountability support, informative AND implementable (realistic!) strategies has been perfect for me. Without Yael’s wisdom and consistency, I would not have my opt-in finally developed and ready to go! So excited to finally have the confidence to go out and conquer more of my marketing demons!”
Tanya Rutherford, www.tmrutherford.com.au