The complete program for online businesses that want to serve their subscribers with open-worthy emails, surprisingly simple automation and content that converts.

In less than 20 minutes a week…



Yes, I know…

You have a lot going on trying to grow your business.

Too much.

It’s hard enough to just keep up with sending your regular “newsletters” let alone growing your list.

You know you should be doing more with your email marketing.

Things like automations, tagging and *gasp* promotions.

But your software already feels so messy and confusing.

You hardly know where to even begin…

Without a solid email marketing ecosystem

you are leaking sales left, right and centre!

And that dream of making sales in your literal sleep is possible – all the email marketing stats prove it.

You know that if you could just get it all setup you won’t need to be hustling so hard all the time.

And that instead you will be able to consistently communicate and connect with your subscribers when they want to hear from you most.


Welcome your Audience with open arms

When someone first joins your list they are welcomed with open arms.

They feel understood and have that instant connection with you and/or your products. So much so that they want to invest.

Interaction and engagement with your emails

When your subscribers interact with your emails, your e-commerce store, your booking system OR your website, you know about it and you can create automations that respond with exactly what they need at that moment to help them along their customer journey.

You can also use this information to learn more about your subscribers to serve them better.

Surprise and delight your customers from the beginning

When someone purchases from you, you can create a beautiful on boarding experience or amazing customer service.

And you can even follow up customers when they are due to purchase again, so you capture that repeat business.

your List looks forward to hearing from you

When someone receives an email from you they eagerly open it, read it, click in it and even reply with thank you messages because you send emails that are of value.

Promotional emails sell, even when you’re sleeping

When you send out a promotional email or you launch your offer, your subscribers buy it. Because they love what you are all about, you have nurtured them and you have shown up for them.

And so much more!

You can have this and so much more with just a little guidance and a whole pile of resources at your fingertips.

Ready to stop leaving money on the table and nail your email marketing?

Return on Investment per $1 spent

times the engagement of Facebook

times more effective at acquiring customers than Facebook or Twitter


First, there’s the tech – what software should you use and how on earth do you set it all up without wanting to throw your computer out your window?

Then there’s getting people to sign up – why would anyone want to?

And even once they do sign up – what do you send?

After all you don’t want to be *gasp* spammy!

And how do you convert those subscribers to sales? Minus the ick factor.

And, segmentation, automation, personalisation – it just seems so overwhelming right now. 

i have you covered!

I’ve collated 20 years experience working with small and medium-sized international organisations – along with some hard-won education running my own small business start-up – to create an online program like no other.

One that gives you the knowledge, tools and confidence to send those emails.

Even if you are a techno-phobe.

Even if you worry about being annoying.

Even if you feel like you don’t have anything of value to send.

I’m not like other email marketing gurus.

I believe that there is so much more to email than just getting that first sign up.

I believe in quality over quantity.

I believe in creating the best experience for your subscribers.

And I can show you exactly how to do it too!

INTRODUCING, THE email experience

The complete, step by step program for serving your subscribers with open-worthy emails, surprisingly simple automation and content that converts.




how The Email Experience is different from other programs and memberships:


It will show you the exact step by step process for implementing a high-converting (and high-connecting) email strategy without needing to do all the things straight away. One step at a time.

It will give you the strategy AND the templates so that you can easily write your emails and setup your automations for a fraction of what it will cost to have an expert set it all up for you.

It will show you how to setup the tech even if you fear technology. Tutorials are provided on a number of different email marketing software so you aren’t locked into just one.

It will have you confident that you DO have value to share with your email list – and sell with ease too.

It provides the support and accountability to help you show up and share your most important messages with the world. 

Not only will all this have you getting thank you replies, plus you’ll also…

Have a high-converting and feel-good welcome series for all your new subscribers.

Create an exact plan of what you are going to send and when, so you are actually sending them and your subscribers are always feeling the love.

Have automations that not only get you more sales but serve your subscribers from first sign up to well after they purchase – all while you sleep, live life and grow your business.

Have well-organised email marketing software so that you aren’t wasting time scrolling through pages of tags, wondering where on earth anything is.

Know exactly how many new subscribers you need to reach your sales or launch goals and how to turn the tap on and off as needed so you are never short of leads again.



❌ A must get it done in 6 week course or there’s not further support – but then you get stuck at the first step and next thing you know you are behind and give up altogether

❌ A grow your list quick offer – but this only scratches the surface. Why grow a list if you don’t know what to send after they signup?

❌ A must use this software – or you don’t get the support you need and you are left guessing or searching youtube for help.



✔️ A spacious year long container – so that you can implement one step at a time and monitor the results. With complete support all the way. There is no “behind”.

✔️ A complete email marketing strategy – which doesn’t just include how to get more quality subscribers but also what to send (years) after the signup.

✔️ A choice – with tech support for 5 of the most popular email marketing software (and strategies that will work with almost anything)

“I love Yael and her (very) generous amount of, and detailed information regarding e-mail marketing. Her express packs, hot seats, masterclasses, video and tech tutorials are outstanding. I’m so happy that I found her through a tip from a friend.

Thanks to Yael I have managed to connect my webshop with MailChimp properly, starting to build my list, learned how write e-mails, how to set up e-mail automations and much much more.

The Email Experience program is VERY valuable and I do recommend you to try it. I think you will be positively surprised when you realize how much that is included.”

Anna Hägerstedt, Pufz 



“There is so much incredible content waiting inside and you can find just about all the answers to your email marketing questions inside! I also love that Yael is ready to support you with quick questions inside the group.”

“I’ve been working on opt in pages for every single opt in so I can segment easier in the future. I’ve been working on getting every blog post linking to a content upgrade and trialling some tripwire offers which need some tweaking!”

Casey Patch, Little Lifelong Learners

“I have loved the Email Experience because of the amazing quantity and quality of the tools and resources provided by Yael to support a number of email programmes. Her training videos are clear and professional. She is CLEARLY an expert in her field. Then, as if great quality information, available when you need it – forever – wasn’t enough Yael backs this up with Facebook lives,  Q & A sessions and generally being very accessible.

The Email Experience represents incredible value for money and I recommend all small and emerging businesses get on board!”

Jenny Cole, Positively Beaming

“If you’re looking to up-level your email marketing, I highly recommend joining the Email Experience. With a whole lot of great support, Yael is so knowledgeable, friendly, and helpful. Plus she is always full of her own wonderful ideas.

Kimberley Gifford, Diminish

“The Email Experience has been perfect for getting me changed over to ActiveCampaign and setting it up and using it correctly. Future launches will be so much easier and smoother for sure because of the email setup in place, so thank you!!”

Lisa Turner, Accounted for You

“I struggled with email marketing since launching my business and had no experience or know how with Mailchimp until Yael came along with her email marketing cape and thought me the basics I need to get started. I seen Mailchimp as a black hole and dreaded even logging now now I have my onboarding emails on point and working on my other series that she has recommended and now I enjoy logging on and writing to all my subscribers. Yael is great at email marketing with so many helpful tips and tricks I didn’t even know you could do! Thank you Yael you email marketing superhero!”

Fi O’Beirne, GlowDry Australia

“I produce visual content and creative copy for small businesses. But the next step is knowing how to use that content cause structuring email automation’s or welcome sequences is a specialist skill in itself. 

Finding a conversion copywriter who can write with enough creativity and vision to share my client’s brand personality and tell a compelling story is sometimes hard to come by.  Especially one who can write without being super sales-y. 

Which is where Yael’s Email Experience comes in for me. 

It’s bridged that gap for us. I can use the tools that Yael shares to repurpose the creative we deliver our clients. 

So she has become my go-to for recommending to people I work with who want to do this for themselves. And I know that when they follow Yael, I’m confident they’ll be getting easy to follow resources that take the guess work out. 

I’d followed Yael for a while before she launched The Email Experience. And had an idea about what to expect from her. I  knew that what she shares is simple and effective. 

Since joining I’ve used some of my learnings from Yael to launch a mini online course that got 500 people onto the waitlist and 10k worth of sign ups in the first round and several email automations that have contributed to revenue doubling for the people I’m working with. 

It’s probably fair to say it’s been one membership that has had the most value in terms of the change it’s made in my day-to-day. Yael’s Email Experience membership has been a massive time saver for me and the people I work with.”

Emma Baker,

“I needed The Email Experience so that I could use my email marketing platform to its full potential! Yael provided me with all the tools I needed, as my email subscribers list started to grow and evolve. This was particularly important to my business because I needed to create multiple lists, automations and the email content each subscriber received due to the multiple methods they could subscribe with me. This allowed me to clearly define my subscribers by automating tailored content suitable for them. I particularly love the email express packs. They are so useful, and a great little bonus! Overall, I would recommend The Email Experience to anyone who wants to work smarter not harder within the email marketing space. I found the membership to be such an amazing resource!”

Nicole Smith, Creative Mum Life

“OMG I now completely understand the strategy around email marketing. I am a lot clearer on the platform I use and on others within the market. This always confused me. This membership is full of content that can fast track your marketing strategy.

I now look forward to writing my business newsletter and I’m more strategic in my offers and how I sell through my email list.

Yael is very generous in all the information she offers through this course. It filled in a lot of missing links for me and because of this, I am savvier in how I market to my list. It can do the same for you.”

Tracy OMeara Smith, Silverdale Natural Therapy

“I needed Yael because I was at a loss with what to do with some of the basics with ActiveCampaign. I was at a point in time where I needed some handholding and didn’t have time or energy to waste on working it out for myself. Having Yael’s help meant that I could feel confident that the automated processes were working as they should and this means that I could move on to more important matters that needed my attention. I know Yael puts her heart and attention into solving problems and values being systematic and this is who I wanted on my side at a time where I didn’t have the mojo to learn a whole bunch – I needed to stay with my creativity. I completely trust Yael and know she will always find the answers. She was a joy to work with and I wouldn’t hesitate to enlist her services again.”

Lauren White,

“My favourite resources are the Tech Tutorials, and the Email Express Packs. I’ve learned a lot of practical tips to get me through the tech that I’m usually struggling with.”

Dee Wells, Soul Whispers with Dee

“Being a member of the Email Experience has given me the tools and confidence to email my audience, as well as understand that, often, the unsubscribe isn’t personal.”

Hollie Barac

“I love the back catalogue of lessons; they’re great resources inside of the members-only area.”

Rachel Amies, Crazy Cat Copy

My business needed an email overhaul because I’m developing new service streams and email opt-ins. I was so confused about how to deal with multiple lists and forms and I kept putting it all off. Yael solved my problem by giving me a clear plan on which email provider was going to make what I needed to do the easiest and most efficient. She also gave me a clear step by step plan on how to set up my lists and a way to sort them so sending the right information to the right people is easy. This was particularly important to my business because I serve multiple types of clients in multiple ways and resulted in a way for me to keep in touch with contacts in a meaningful way for them and me. Overall, I would recommend Yael to anyone struggling with working out how email marketing could best serve their business and found the experience to be extremely inspiring. Instead of going through the motions because its what I thought I should do, I have a plan and am excited to implement it. Highly recommend, thank you so much Yael.”

Amanda Harrington, AJ Harrington Photos