Sorry! Doors to The Email Experience are now closed.
You can still learn all about it below and join the waitlist for when next it opens.
This is for the Business Owner Who's Tired of
"Shoulding" Themselves About Email
You’ve got a business to run. Let’s stop letting email be the thing that holds you back.
You don’t need more tips. You need space, structure, and support.
Welcome to The Email Experience your email marketing support system that helps you stop overthinking and start sending.
No more guesswork. No more "I'll get to it later." Just done-for-you shortcuts, get-it-done sessions, and the strategy that ties it all together.
You know you should be sending emails. But you're not.
Every week it’s on your list: “send an email to my list.” And every week? It gets bumped.
Because:
👉🏼 You don’t know what to say
👉🏼 You’re not sure how the tech works
👉🏼 You’re scared of sounding salesy
And you’ve got a million other things to do
You’re not alone. This is everyone’s stuck point. And that’s exactly why The Email Experience exists.
Imagine Feeling Calm, Confident, and Even a Little Excited to Hit Send
You sit down to write your weekly email and you know exactly what to do.
The tech is set up. Your automations are running. Your list is growing.
And your emails? They sound like YOU.
And they’re making sales.
You're sending with confidence, not second-guessing every word.
You're making consistent offers — not just during launch week.
You're finally looking at email as your most powerful business asset — not a chore.
Why You Can Trust Me With Your Email Marketing
I’ve been doing this for 20 years.
I have the qualifications, the experience, and the inboxes to prove it.
🎓 Bachelor of Commerce in Marketing
🎓 MBA
🎓 Member of the Australian Marketing Institute
💼 10 years in business
💼 100s of small business owners served
💼 Partnered with ActiveCampaign, Klaviyo, and MailerLite
Trust me — I’ve seen it all.
The jumbled tags
The half-finished automations
The "oops I sent that to everyone" moments
And way, way too many emails that start with "I just wanted to email you to say..." (Please. Stop this.)
You are not too messy. Too behind. Too late.
You’re just trying to run a business and figure out tech — and that’s where I come in.
I’ve worked across strategy, copy, and platforms — so I don’t just tell you what to do. I show you how to do it, inside the setup you already have.
(And yep, sometimes I literally log in and fix it with you.)
I’m not here to impress you with jargon or lock you into one "perfect" software.
I’m here to help you make email work — for real, for you, for the long haul.
STEP INTO...
A done-with-you membership that helps you finally get your email marketing done.
And done right.
This isn’t a course you buy and forget about.
It’s not a funnel formula you’re expected to copy and paste.
This is where you come to:
✔️ Get strategic direction that fits your business
✔️ Get hands-on help with the tech
✔️ Get support writing emails that sound like you
✔️ And most importantly… actually do the work
Whether you're starting fresh or sorting through years of half-built automations, this is where it finally clicks.
What used to stop you in your tracks will become a small speed bump
Because you have a go-to expert on your team to support you, answer your tech questions and give you the kick up the bum you know you need
The core support comes in 2 forms:
Consulting & Coworking Calls
During these sessions you'll have unlimited access to me for:
1. Strategic Guidance - even if you don't know the questions to ask
2. Tech Checks - or have me set up that one finicky thing up for you
3. Copy Critiques - I'll review your words
4. Doing the thing - Ignoring me and putting in the work (knowing you have me as a backup to ask any questions that may come up and otherwise stop you in your tracks)
Minimum 3 x 2 hour sessions every month - on differing days and times to suit multiple time zones. Questions, Tech Checks and Copy can also be pre-submitted if you can't make it one month.
Helpdesk Requests
Can't make a call? No problem. Instead submit a support request for your strategy, tech or copy and you'll get a personal response (or your tech fixed on the spot*)
*Capped at 20 minutes but you get exclusive access to done for you hours that previously only 1:1 clients could get
But there's more...
Annual Members Bonus: Engaging Emails (valued at AU$197)
The Complete Email Marketing System That Goes Beneath the Surface to Build Real, Revenue-Generating Results
"THE EMAIL EXPERIENCE HAS BEEN PERFECT FOR GETTING ME CHANGED OVER TO ACTIVECAMPAIGN AND USING IT CORRECTLY. FUTURE LAUNCHES WILL BE SO MUCH EASIER AND SMOOTHER. "
LISA TURNER, ACCOUNTED FOR YOU
"I STRUGGLED WITH EMAIL SINCE LAUNCHING MY BUSINESS AND HAD NO EXPERIENCE OR KNOW HOW UNTIL YAEL CAME IN WITH HER EMAIL MARKETING CAPE AND TAUGHT ME THE BASICS I NEED TO GET STARTED. I HAD DREADED EVEN LOGGING ON AND NOW I ENJOY IT!"
FIONA O'BEIRNE, GLOWDRY AUSTRALIA
"SINCE JOINING THE EMAIL EXPERIENCE I'VE LAUNCHED A MINI ONLINE COURSE THAT GOT 500 PEOPLE ONTO THE WAITLIST AND 10K WORTH OF SIGNUPS IN THE FIRST ROUND. SEVERAL EMAIL AUTOMATIONS THAT HAVE CONTRIBUTED TO REVENUE DOUBLING"
EMMA BAKER
The Result: You know what to do, how to do it, what to say... and why
Meaning:
You stop reduce overthinking.
You stop ghosting your list.
You stop pretending your business doesn't need email.
Your list is active.
Your automations aren't broken.
Your making sales without selling your soul.
You feel clear, capable and in control.
Who this is for and who this is not
The Email Experience is for you if...
You’re a service provider who wants to help more people without sacrificing your sanity. Your audience says warm even when delivering client work so that when you say spaces are available they get snapped up.
You’re an ecommerce store owner who’s done with only relying on promos and wants to build a real connection with your customers between sales. And increase the lifetime customer value of every subscriber.
You’re a course or membership creator who’s ready to stop scrambling at launch time and instead have automations and nurture emails that build interest all year round. Plus ensure your list is always growing.
You’re a marketer, VA or OBM who wants to confidently handle email marketing for clients with a clear framework, done-for-you tools, and expert support in your back pocket.
Want to get your questions answered without relying on public Facebook Group posts.
Know you need that accountability and push to get the work in.
Want to save time by having systems and automations in place that remove the admin load.
The Email Experience IS NOT for you if...
You who want to circumvent laws and mass upload people to your list. Consent is required and this is a spam free zone. Quality over quantity always!
You looking for a get rich quick solution – if you think email marketing will get you all the sales after just a couple of emails, then this isn’t the place.
You’re looking for a magic funnel that makes money while you sleep but don’t want to actually write or connect with your audience.
You want cookie-cutter templates to blast your list and chase quick wins - not build real, long-term relationships.
You’re expecting done-for-you copy and hand-holding for every email without being willing to learn how to think strategically.
You don’t want to invest in their marketing but always seek the free solution rather than the one that will save them time and headache.
You want someone else to make all the decisions and you’re not ready to take ownership of your email marketing.
"my list has grown from zero to several hundreds. I've got my first client and many more afterwards. I couldn't achieve all these without the help of her. If you're on the fence of joining this program, I would highly recommend taking action now. It's an investment you won't regret"
Miyuki Seguchi, Japan Travel Essentials
"Since joining I have set up my email system for workflows and automations that are important for my client work, and been able to create a newsletter/update process that works for me. The one thing I love most is the various ways you can get support, either tech, copy, setting up etc. It's all covered."
Jenny De Lacy, TALKING DIGITAL
Questions. Answered
When are the Consulting & Coworking Calls?
I have students all around the world so try and cater for as many timezones as possible. That's why there are at a minimum 3 sessions a month to choose from.
One is typically morning Australia / night time USA
Another afternoon Australia / morning UK/EU
And the last night time Australia / morning USA / midday UK/EU
The final schedule is determined by how many we get from each region. And if needed more sessions will be added.
As a guide, here's the current call schedule for the rest of the year:
Thursday 13th November 9am - 11am (11am Brisbane, 12 noon Sydney, 8pm Day Prior New York)
Tuesday 18th November 11am - 1pm (1pm Brisbane , 2pm Sydney , 10pm Day Prior New York)
Thursday 27th November 4pm – 6pm (6pm Brisbane, 7pm Sydney, 8am London)
Wednesday 3rd December 8pm – 10pm (12 noon London , 7am New York)
Tuesday 9th December 11am – 1pm (1pm Brisbane , 2pm Sydney , 10pm Day Prior New York)
Wednesday 17th December 4pm-6pm (6pm Brisbane, 7pm Sydney, 8am London)
Will I get lost in the crowd on the Consulting & Coworking Calls?
No - I am not someone who has 1000's of members. Instead we tend to sit at <100.
Calls are capped at 10 participants ensuring everyone gets at least 10 minutes of focused hot seat time.
If demand increases additional sessions will be added.
How do the Helpdesk Requests work?
You can submit a form anytime asking a Strategic Question, for Tech Checks or Copy to be Critiqued.
Typically I record responses immediately before or after a consulting or coworking call so you can expect something around then.
If there is no call scheduled for within the next week, I'll likely get to it sooner.
If the tech help requires more than 20 minutes of troubleshooting, I'll advise you of this and give you the option of purchasing tech support hours.
Can I get additional 1:1 support?
Yes! Absolutely - in fact members get exclusive access to 60 minute 1:1 Strategy Calls for only $500.
Or if you need tech implementation support, you can get this for only $120/hour.
Neither options are available publically and any 1:1 work typically begins at $1500.
Will you need access to my email marketing software?
Ideally, yes! In fact I ask for this as part of your onboarding. This is so when we are on any calls I can "drive" and do quick fixes in real time.
Or if you submit a tech check I can dive straight in.
Of course this is optional.
I have a VA who handles most of my email marketing, can I get this on their behalf?
Yes, just after you have purchased let me know their details so I can add them in.
Isn't email marketing dead?
Does 44 times the return on investment tell you email marketing is dead? Sure, the old school blog round-up emails, or weekly newsletters might have changed with the times, but creating and delivering an automated email experience to meet your subscribers where they’re at and move the through a journey towards becoming a client or customer will never be dead.
I already have an email list – what can you do for me?
A lot actually! Building an email list and sending “newsletters” is only the tip of the iceberg (and bare minimum if you ask me). By layering in email automation and some clever promotional strategies not only can you start sending emails to your subscribers at the time when they are most interested or likely to buy from you but you can also start to automate your systems and processes to save yourself a heck of a lot of time.
Aren’t we getting enough emails? I’m worried about adding to the noise and being annoying.
Firstly, are you posting to social media? That is a MUCH noisier place than email which means the chances of your message being seen is significantly less. Email has 13 x the engagement of Instagram and a whopping 213 x the engagement of Facebook.
Secondly, if you are asking yourself “am I being annoying?” – you probably aren’t. Those who are really annoying really don’t think about it. But by the fact you are asking this question means you care and therefore will treat your subscribers email address with respect and only send them top notch stuff.
I don’t feel like I have anything to send
The answer here is simple. You do!
Trust me – I’ve worked with dozens of business owners who have thought that and after a few short minutes with me, I’ve had them flowing with ideas. To help you, you get access to the WTF can I send (to my email list) course to help you brainstorm all your ideas but also to get past the mindset blocks that often come up with this fear.
How much time will I need to commit?
As little or as much as you want!
This membership is all about implementation with professional guidance.
The more strategies you implement, the more time you can invest. But The 5 Email Experiences Framework is setup in such a way that you can choose to implement one small step at a time and still see results.
Ideally you can get to at least 1 x Consulting & Coworking Call each month to keep things moving. Then just your 20 minutes a week writing your regular emails.
What's your cancellation policy?
There is a 14 day money back guarantee if you don't like what you see.
After that you can choose to cancel your monthly or annual payments anytime.
And the best bit? Even if you cancel (not refund) you'll still get lifetime access* to the bonus courses.
*Lifetime access means the lifetime of the course.
The Recap
👩💻 3 x Monthly Consulting & Coworking Calls 👩💻
Get help with strategy, tech, or copy. OR just show up and get it DONE.
📬 Helpdesk Requests 📬
Can’t make a call? Submit your questions and get a personal reply.
🧠 The 5 Email Experiences Framework 🧠
Know what to do next
📅 Quarterly Strategy Workshops 📅
Every 90 days, set your email priorities and make a real plan.
🛠️ Tech Setup Toolkits 🛠️
Checklists, templates, and walkthroughs. Software-agnostic and easy to follow.
🤖 AI Email Library 🤖
Custom GPTs trained on my structure to help you write faster (without sounding like a robot).
👋🏽 Private Facebook Group 👋🏽
For extra tips and to connect with others on the same path.
🔐 All Access, All the Time 🔐
Everything lives in your portal. No drip-feeds. Just log in and go.
🎁 PLUS BONUS COURSES🎁
WTF can I send to my list
Everyday Email Sales
All yours for only AU$40/month - cancel anytime
Or join as an annual member at AU$400/year (getting 2 months free) and get the Engaging Emails Course as an extra bonus.
Doors Close 11.59pm Perth AWST Wednesday 19th November
(And won't reopen again until next year)
HERE'S WHAT OTHERS USUALLY PROVIDE
❌ A must get it done in 6 week course or there's not further support - but then you get stuck at the first step and next thing you know you are behind and give up altogether
❌ A grow your list quick offer - but this only scratches the surface. Why grow a list if you don't know what to send after they signup?
❌ A must use this software - or you don't get the support you need and you are left guessing or searching youtube for help.
❌ Limited Support - Only via public Facebook Group posts and once a month "Q&As)
HERE'S WHAT I BELIEVE YOU REALLY NEED
✔️ A spacious container - so that you can implement one step at a time and monitor the results. With complete support all the way. There is no "behind". You just stay for as long as you need.
✔️ A complete email marketing strategy - which doesn't just include how to get more quality subscribers but also what to send (years) after the signup.
✔️ A choice - with a software-agnostic approach and strategies that will work with almost anything)
✔️ True investment in your results- with personalised advice and tech support.
You Know Email Is Powerful.
You Just Haven’t Had the Right Support
Until now.
If you’re ready to stop second-guessing every send…
If you’re tired of wondering if your tech is even working…
If you’re done putting email marketing off week after week…
The Email Experience is where you finally get it done.
→ Strategy that makes sense for your business
→ Support that helps you fix things in real time
→ Copy help, tech help, all the help
→ And accountability that actually keeps you going
This is your email marketing turning point.