Hands up who struggles to find the time to market their business.

In my experience of working with small business owners, I hear that day in and day out. However, when I dig deeper often it isn’t time that’s the issue – it’s overwhelm.

I find that myself. When I’m in the zone, I’m in the zone and it doesn’t feel like a chore to get my marketing done. Mostly because I am organised and ahead.

It’s those moments when I haven’t had the time to step back and think about the big picture that I struggle to come up with what to post on social media that day – and then I don’t do it. Before you know it, 2 weeks have passed. It happens to the best of us…

So how do you get in the zone? How do you get that flow going?

Well, that’s easy – you get organised!

Here I am sharing the process I use (and teach members of the Amplify Academy), to get organised with my marketing so that we are not only producing that marketing content but we are also producing marketing content that gets attention.

The process involves annual, quarterly and monthly planning. However, each time the 3 steps are the same – just how specific we get with them differs.

3 steps to being super organised

STEP #1: CHECK YOUR NUMBERS

So many people skip this step but it is the most important thing you can do.

Past performance predicts future results.

If you want to improve your marketing, you need to know what is working and what isn’t. And the numbers don’t lie.

Numbers you’ll need to look at include your Google Analytics, Email Stats, Social Media Stats and, of course, Sales.

This is what will help you make decisions and course corrections.

STEP #2: CHOOSE YOUR FOCUS

If there was a secret to impactful marketing it is focus.

You have a lot to say – but in order to create impact and amplify your message you need to share it in many places and in many ways.

So often we dilute our messages or promotions by only saying them once or twice and then moving onto the next thing.

Instead, choose a focus based around your business goals and work your marketing around that one theme.

  • Use all the marketing tools in your toolkit to get you towards that goal:
  • What opt-in incentive do you have that you can promote?
  • What blogs or videos can you create around that topic?
  • What social media posts can you write?
  • What emails can you send?
  • Where will you direct traffic to via ads?
  • Who can you collaborate with or provide a guest blog for?

This is what creates that magical orchestra effect.

STEP #3: CREATE YOUR PLAN OF ATTACK

Now it’s action time. How are you going to achieve your tasks? When are you going to do it?

 

Let’s look at how each of these steps work during annual, quarterly and monthly planning.

annual planning

Once a year (either in January or July), it’s time to sit down and look forward to all the things you want to achieve in your marketing.

This is about the big picture so we don’t need to be too detailed here. Instead, we want to ensure you have all of your “bases” covered and you don’t miss something important because you run out of year to do it.

NUMBERS

A year’s worth of data is solid gold. You can really see themes and trends shine through.

Things to watch out for here include:

  • Which months had more sales, and which had less. Is this consistent across the years?
  •  What were your top sources of traffic? And which converted best?
  • What were your most popular pages and posts?

And, most importantly, take a moment to appreciate how far you have come!

FOCUS

Your annual focus session is all about your goals.

  • What do you want to achieve in the next 12 months?
  • What are your sales targets?
  • What products or services do you want to launch?
  • What marketing projects do you want to complete?
  • What do you need to take action on as a result of your numbers review?

PLAN

At this stage you want to create a rough outline of the year.  First list out all fixed dates you need to work around (e.g. key promotional times, seasonal changes, industry events).  Make sure to also include times when you want more down time like school or family holidays.

Then list out all the things you want to promote or launch through the year.

Finally, pull out a calendar and allocate only 1 or 2 focuses for each month.

This will ensure everything gets the attention it is due while also making sure you get to everything.

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quarterly planning

Your quarterly planning session is very similar to your annual session, except you are making course corrections.

Numbers come in and you need to be responsive to those.

Life happens and things get delayed.

Or you get inspired by an amazing new idea.

I’m not about being locked in to your plan for the year. I’m about setting your intention and then making an informed decision about what you actually want to do.

So for your quarterly planning session, all you need to do is follow the same steps as the annual plan except you are focusing on a 3 month period. Check in on that annual plan and decide if what you have prioritised and planned is still relevant and make adjustments accordingly.

monthly planning

Your monthly plan, on the other hand, is where you need to start getting really specific about what you are going to do. Let’s look at each of the steps again.

On the 1st workday of the month make sure to set aside an hour or two to go through this process. Trust me – this is the most valuable hour you will spend on your marketing.

NUMBERS

Look at the past month’s numbers and add them to some form of report (I have a  free tracking spreadsheet as part of this blog post).

By doing this monthly not only are you informed as to what has been happening lately but you are also adding the data monthly to a spreadsheet so when it comes to your quarterly and annual sessions everything is just sitting there without you needing to open up your Analytics again.

At the monthly stage, we just want to identify any hot opportunities or things that might be going wrong with links, etc that you want to correct.

FOCUS

So far you have chosen 1 or 2 focuses for each month. Now you need to get more specific into exactly what content you are going to create around that content.

The simplest way I find to do this is to choose a sub-focus or topic for a week and then create a blog, an email and a couple of social media posts around that.  All with one main conversion goal you want to achieve (e.g. sign up to my email list or buy this).

For each week write out what content you are going to create.

Then decide on which background marketing projects you also want to work on

PLAN

Finally, you need to pull out your calendar and figure out how you are going to get this done.

I like to use Google Calendar for this as I can easily move things around. I colour code for different types of tasks (e.g. appointments, content creation, projects and admin).

Go through the month week by week, first making sure all your fixed appointments or production time is in there. Then fill in the gaps with the rest of your tasks.

This may mean going back to your focus and making some decisions on priorities as you might not be able to squeeze it all in.

And while you are at it – make sure to add in some down time or creative time too.

While you don’t need to 100% stick to this schedule (apart from your appointments), you need to know if there is enough space for all you want to achieve and have some direction to go with each morning instead of wasting time trying to figure out what you should be working on.

However, if one day you are feeling particularly inspired to write and you didn’t have that planned for a couple of days – feel free to switch things around to suit your flow.

 

And that’s it – that’s how I stay super organised with my marketing.

Or at least that’s what I am doing when I am organised! I admit, there are times when I fall off the bandwagon a bit – and I want you to know that is totally ok. You don’t need to write off an entire month or quarter just because you are behind a couple of weeks in your planning. Just start fresh again.

More of an audio listener? Check out this related podcast episode!

How to Improve Your List Building Strategy

Ever found yourself frustrated with a stagnant email list, wondering why people aren't subscribing despite your best efforts? I get it.

Firstly, you have to understand that you’ll have this natural growth right at the beginning of your email marketing journey - and that it’s normal to have things stagnate after that.

Second, a lot of your initial list growth will come from your existing audience, whether that’s on Instagram, Facebook, Pinterest, or people you know within your networks.

So, you might get that rapid increase, but at some point, you might exhaust that audience if you aren’t proactively growing elsewhere.

In this ultimate list building guide, I’ll share my best list building strategy that’ll supercharge your list growth massively.

Whether you are a business owner, course creator or service provider, email marketing has the potential to free you from the busy, get sales and create more space in your life!

Here is everything you need to know about how to improve your list building strategy.

 

 

TIP 1 - GIVE PEOPLE A REASON TO SIGN UP

Let's start by understanding the importance of giving your audience a compelling reason to join your email list - people value their email addresses so they're not just going to give it away for free.

In my Lead Magnet Magic course, I teach students that to grow their email list quickly, they must provide an irresistible opt-in. By doing this, you can establish a fair value exchange, overall increasing conversion rates and attracting a more targeted audience.

So, forget the generic "subscribe to my newsletter" pitch; entice your audience with exclusive updates or a lead magnet that truly adds value to their business or daily lives.

>> Click here to check out Lead Magnet Magic

 

 

Tip 2 - Check Your Stats

Before you scale up your advertising efforts, take a deep dive into your lead page and overall site-wide stats.

A 50-60% signup rate for dedicated lead pages and 1-3% of website visitors for general signups are the benchmarks.

If you're falling short, it's time to focus on improving your conversion strategies!

Checkout episode number 21 of my Easy Email Marketing Podcast, 7 things you need for a high converting lead page if you’re stuck for ideas.

 

 

Tip 3 - Make Your Signup Obvious on Your Website

Ensure your signup options are impossible to miss across your website.

Consider using floating bars, popups, or banners to capture your audience's attention and make it crystal clear and easy for them to subscribe.

 

 

Tip 4 - Make Your Lead Magnet Prominent on Your Socials

Leverage your social media platforms by consistently featuring your lead magnet.

From updating Facebook and Instagram graphics to pinned posts to CTA’s, remind your audience regularly about the benefits of joining your email list.

 

 

Tip 5 - Leverage Your Content

Whether it's blog posts, YouTube videos, or podcasts, seamlessly integrate mentions of your lead magnet.

Use dynamic ads during podcast episodes, share insights within your content, and always provide a direct link to your signup page.

 

 

Tip 6 - Mention Your Email List Often

Consistent promotion is the key. Incorporate mentions of your email list into your regular social media posts.

Consider using tools like ManyChat to automate sign-ups directly through Instagram comments.

 

 

Tip 7 - Add Event-Style Lead Magnets to your List Building Strategy

Enhance your lead magnet offerings with limited-time events, such as webinars, challenges, or giveaways.

In my List Building Boost course, I teach you how to create these types of opt-ins – the one’s that majorly convert!

You’ll also need to create a sense of urgency to attract new subscribers and diversify your audience.

At the end of the day, it’ll be refreshing for your audience to find different ways to interact with you, rather than just through a PDF or Word Document.

 

 

Tip 8 - Use Ads Strategically

Once you've optimised your existing strategies, you can delve into paid advertising.

It's crucial to understand your conversion value before investing heavily in ads to ensure a positive return on investment.

Ads can be a great way to grow your list quickly, especially if you don't want to spend a tonne of time being active on socials et cetera. 

 

 

Tip 9 - Participate in Bundles or Swaps

Collaborate with businesses or influencers for bundle promotions or swaps.

Consider formalising agreements where you promote each other's lead magnets to tap into new audiences.

 

 

Tip 10 - Get Active with Guest Speaking

Explore opportunities to speak at summits, contribute to courses, or appear on podcasts.

Guest speaking not only broadens your reach but also establishes trust with new audiences, making them more likely to subscribe.

 

In essence, improving your list building strategy involves a multi-faceted approach. From optimising your website and social media presence to collaborations and guest speaking, these 10 tips have hopefully provided you with insightful methods of how to get more email subscribers.

 

And of course, this list building guide wouldn't be complete without mentioning my exclusive lead magnet - my collection of 80+ fill-in-the-blank email ideas. If you ever find yourself struggling with what to share with your list, be sure to head over to yaelkeon.com/ideas to grab yourself a copy – or fill in the form down below!

 

Happy emailing!

 

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