HOW NOT TO BE ANNOYING IN EMAIL
The biggest excuse I hear when it comes to emailing your list is “I don’t want to be annoying”.
We’ve all been there. We sign up to something and then next thing you know we get 16 emails in 4 days (yes that has actually happened to me – no exaggeration!).
But here’s the thing:
Just because there is one (or more) annoying entrepreneur out there does not mean that YOU have to be.
There are lots of annoying people on every marketing platform. Has that stopped you from using them?
The simple answer to not being annoying is this: JUST DON’T BE.
But since you are here, I can offer a few practical tips to make you feel better about hitting send.
TIP 1: FOCUS ON SERVICE NOT SALES
Like all marketing, if you are being pushy and just asking for someone to buy from you the whole time then that will be annoying.
But if instead you choose to come from a spirit of service and ask yourself “how can I help my ideal customer right now?”, then you are on the right path.
Sometimes this means providing some helpful information.
Sometimes this means giving some inspiration.
Sometimes this means giving a laugh.
And sometimes it means letting them know how to buy from you (as the best way you can help is through your paid stuff).
TIP 2: SEGMENT SEGMENT SEGMENT
This is doubly true for you if you have a different offers that suit different members of your audience.
One of the biggest resistances is that you don’t want to email everyone everything – because it just might not be relevant to everyone.
The simple way to combat this is to segment your audience!
When they first sign up, ask them what stage they are at or what they are interested in or how old their child is. Then use that to create segments and only send what is relevant to the right people.
TIP 3: AUTOMATE
In addition to sending the right person the thing they are most interested in, what if you could send that email at the exact moment they are interested in it?
This is the power of email automation.
The prime example is the welcome series. When someone first signs up to your list that is when they are most interested – so you want to be emailing them more than someone who has been on your list for 2 years.
You also want to make sure they know what the benefit is of buying from you, answer questions they might have and combat any major excuses.
This isn’t the only example though, you can have email automations that go out after someone purchases, or when they get on your waitlist or even after they visit a particular web page.
TIP 4: BE YOURSELF
Most people can spot fakeness a mile away. And if you try to follow too many scripts or copy what someone else is doing or act really “professional”, then it can sometimes come across as fake.
It’s also much harder to write emails where you are trying to conform to some ideal rather than just writing as yourself.
Ultimately, people buy from people.
They also prefer to read emails from their friends and family. From real people.
So be real.