Do you worry about asking for the sale in your emails?

Let me say straight up: You’re doing your clients or customers a disservice by not selling to them.

Sales is not a dirty word, and in this episode I’m giving you some great techniques to layer into your email marketing without being sell, sell, sell.

Remember: People want to make easy decisions and the best way to help them with that is to give them an easy way to get the transformation they want.

So don’t be scared of letting them know how to do just that.

If you want guidance with any of this, I cover these points in great depth with lessons, tech tutorials and plenty of examples inside The Email Experience, my online email marketing membership that helps you serve your subscribers with open-worthy emails, surprisingly simple automation and offers that sell. So if you want that guidance to make the start, you can join the waitlist at


Want to see more of what I get up to when I’m not podcasting? 

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.