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Feeling stuck with your email marketing? You're not alone. Whether it's the tech, figuring out what to send, finding the time, or battling with mindset, these common sticking points can halt your progress. But don't worry, there are practical solutions to help you overcome them and start seeing results.

4 Common Sticking Points

1. The Tech - Email marketing can feel overwhelmingly techy. Automations, segmenting, and even just navigating the software can leave you stuck. Not knowing where to start or being unsure if you're doing it right can add to the frustration.

2. Not Knowing What to Send - You might worry about annoying your subscribers or not having anything valuable to share. This uncertainty often stops you from hitting "send."

3. Time Constraints - Finding the time to create and send emails can be a challenge. It feels like there's never enough time to do it all, especially when you’re juggling multiple tasks.

4. Mindset Issues - Mindset can be the biggest blocker. Whether it’s fear of being annoying, concerns about being too salesy, or just not feeling confident in your content, mindset issues often underlie other sticking points. Check out my mindset related podcast episodes for more support:

5 Practical Antidotes to Sales Mindset Wobbles

How to Follow Through on Your Email Marketing Plans

Stop These Myths from Holding You Back

Your Email Marketing Excuses Busted

What Will They Think?

4 Practical Solutions

1. See the Possibilities - Understand the potential of email marketing for your business. Whether it's automating processes, generating leads, or increasing sales, seeing what email marketing can do will motivate you to take action. Dive into specific strategies tailored to your business type and explore the different ways you can use email to grow.

2. Understand the Tech - Don’t be scared of the tech—learn to love it! Start with one task at a time, like setting up a basic automation or segmenting your list. Most email marketing platforms have helpful guides, and you can also find tailored advice for popular tools like ActiveCampaign, ConvertKit, and Mailchimp. Otherwise, check out my Easy Email Marketing Podcast tech episodes for Klaviyo, ConvertKit, ActiveCampaign, MailChimp and MailerLite.

3. Generate Ideas - Brainstorming email content becomes easier when you understand your email's purpose. Whether it's nurturing a lead or driving a sale, knowing what you want to achieve will guide your content creation. Keep a go-to list of email ideas, and remember: your audience is eager to hear from you! If you need some immediate inspiration, have a listen to my Easy Email Marketing Podcast episode, 6 types of non-salesy content you can send your list, or download my FREEBIE - 80 + fill in the blank email ideas.

4. Prioritise Your Emails - Make email marketing a priority by scheduling it into your calendar. Whether it's setting aside time to map out a new automation or committing to sending a weekly newsletter, putting it in your calendar makes it real. Work when you're most motivated, and create accountability by setting deadlines or getting external support. If you're still struggling to see the importance of email marketing, check out our FREE course: Get Started with Email Marketing. Even if you already have an established email list—you might have missed some crucial steps!

Getting unstuck is all about taking one step at a time. With the right mindset, understanding of the tech, and a clear strategy, you'll soon see the results you're looking for!

If you want to get a full month of personalised support & accountability from me, then make sure you join The Email Experience for the month of September for only $7! You’ll get to join up to 4 x group coaching calls, have me check your tech, receive critiques of your copy and cowork with me for a day. Plus more. Join us at yaelkeon.com/trial