email ignition vip day
i'll sort through all your systems, processes and admin headaches to craft a strategy that actually helps you reach your goals
let me guess
You could be potentially sitting on a gold mine of contacts but it's a mess.
Even if you have been sending regular emails, everyone is just getting everything because you don't know who's who.
You have some automations setup but aren't really sure where they are going and even if you are offering the right thing.
And let's not even get started on your tags.
Add to that you are answering the same questions endlessly, manually inputting new clients and wondering why you don't have time.
Let's fix that.
what if instead had processes and automations for the lot
That all your most important subscriber groups are identified and you are nurturing them in a way that makes sense.
That all your clients, students, members or customers are being onboarded seamlessly and turning into repeat customers.
That you have a process (with a strategy behind it) and you know exactly what experience each contact is going through.
and what if we had it all figure out in a day
INTRODUCING EMAIL IGNITION
A 5 hour VIP day where I channel my 10 years of experience with 100s of clients into your business.
We can do it on Zoom or if you are in Perth, I can come to you!
We'll look at it ALL (the good, the bad and the ugly):
⭐Your goals and big picture dreams ⭐
⭐Your current challenges and admin headaches ⭐
⭐ Your current processes and what you want them to be instead ⭐
⭐Your Tech Stack including what is underutlised, what may need to be replaced and what can go (hello, subscription cancellations) ⭐
⭐Your Team and who does what (I'll even sit with them too if needed) ⭐
⭐Your Target Audience and what they want & need most⭐
⭐Your key contact groups so everyone gets the right emails ⭐
⭐Your offers (current & future) and who should get sent what offer, when ⭐
⭐Your numbers - because that's really the bottom line ⭐
OH, and yes, what to send as part of your normal campaigns
1 week after our day together we'll meet back up and i'll present you with a bespoke strategy full of process maps, recommendations, checklists and more (whatever you need).
WHO THIS IS FOR
Business owners who are ready to buy back their time, increase their sales and reduce their tech headaches through powerful systems, automations and smart marketing.
You just want it to be easy, repeatable and stress-free.
You also want your customers and clients to feel seen, understood and taken care of.
BUT it's a little, well, complex. And you feel like you need to just smash it out in one sitting with someone who knows what they are talking about.
here's (Just some ways) we can take your email marketing from basic to badass
service PROVIDERS
> Connect your email marketing software with your CRM, calendar booking, form filling, contract signing apps and more
> Use the above info to customise who gets what automations and supporting onboarding and offboarding
> Identify your hottest leads and backup your sales pipeline with those additional follow ups and ensuring you are checking in with who you need to
> Test ideas for more leveraged and scalable offers like workshops, group programs and courses.
digital creators
> Integrate with your cart software, learning management system, form filling apps and more.
> Create customised automated experiences using the above info and other subscriber activity
> Enable subscribers to have a choice about what emails they get and what they don't
> Create waitlists, backstage offers and test your new ideas without investing hours of time creating all your assets for it not to sell
E-COMMERCE BUSINESSES
> Streamlined integrations with your ecommerce store and extras like Reviews, Wishlists and Rewards
> Use purchase and subscriber activity to customise who gets what emails, when
> Leverage predictive send times, dynamic coupons, custom product feeds and conditional content to make each email unique
> Create product or product specific post purchase sequences to reduce those helpdesk requests
> Add list growth boosting strategies that aren't just get 10% off
HERE'S what your day could look like
I say could because - it's your day. If you need someone really specific or need to focus on one particular project like a launch, sales pipeline or starter setup we can. We could even rank all the Survivor seasons but I doubt that will be a fruitful use of our time.
part 1: the VISION
Let's start with the positives. This is where we'll look at your business goals, big picture plans and your offers.
We'll talk about your target audience and how you help them. Plus identify your key contact groups, what they need from you at each stage and the messages you need to get across.
part 2: the now
We'll go through the entire journey of your contacts from when they first discover you to being added to your list to what automations & emails they get to when they buy and to delivery and beyond.
We'll look at the software, the integrations, who does what and where you are needing to manually intervene. We'll spot the gaps and identify opportunities.
You are welcome to bring in team members for this part.
PART 3: THE POSSIBLE
We'll switch back gears to the positive and create a draft of what could be - your processes, your integrations, your segments, your automations and your emails.
We'll decide on the top priorities and set project goals.
If time allows, I'll also roll up my sleeves and do some quick win fixes for you and/or show you how the tech works.
THE BIG REVEAL
1 week after our day, we'll hop back on a 1 hour call where I'll present your strategy, your processes and how we can bring it to life.
This is where you'll get those A-HA moments and wonder why you hadn't done this before. Plus it's your opportunity to ask questions (and add in your what if scenarios).
We'll decide on the top priorities and what will happen, when.
If at this stage you decide you'd prefer me to do the setup for you, we can look at options for switching to The Implementor package.
You'll also receive access to any courses, lessons, swipe files or tech tutorials I have on hand that can help you take action.
Plus get 2 weeks email support so for you to ask any more "what if" questions or when you find some more tech quirks.
ready? apply here
Investment AU$2000 incl GST
Or if you think your setup is particular complex and want a chat first, you can book that below..
SYSTEMS & SOFTWARE
Here's just some of the systems I have worked with...
(As you can see - I don't discriminate)
ActiveCampaign
Klaviyo
MailerLite
MailChimp
Kit
Omnisend
Kajabi
Salesforce
Shopify
WordPress
WooCommerce
Divi
Squarespace
Wix
Google Analytics
Thrivecart
Thrivecart Learn
Membership.io
Memberpress
Teachable
Thinkific
Mighty Networks
Zapier
Automate.io
Calendly
Acuity
TidyCal
Cliniko
Dubsado
Hi, I'M YAEL (and this is why you should trust me)
When I’m not fleshing out email marketing strategies, figuring out how to get that tech thing to work (even when support says it can’t be done) or swearing at my computer load speed times you can find me in full mum mode, trying (and failing) to revive my front lawn or spending my evenings with a puzzle while listening to true crime or Survivor strategy analysis podcasts.
Yep. Even when I finally get that peace and quiet the only way to shut my brain down is to solve different sorts of puzzles and listen to different types of strategy.
It’s just how I’m built and what my brain loves.
Which is why it is no mistake I do what I do – creating ways to make business life easier using email marketing strategy.
My superpower (for lack of a better term) is to draw out exactly how your business works and what your goals are – and then translate that into a sound strategy and figure out how to get your software to “do that thing”.
I’m strategy AND tech. Most coaches or consultants out there are either big-picture strategists or tech wizards. I’m the 2 for 1 special. Not to brag – it’s just what it is. (Side note: I’m direct, no-BS as well if you couldn’t tell).
Email marketing is my speciality which is no surprise considering that the year I began my Marketing and Advertising degree is the year MailChimp was founded.
I’ve been there every step of the way seeing the good the bad and the ugly (and there were some realllllllyyyyy ugly emails back then!)
From old-fashioned round up newsletters to the early list building days (where someone would give you their email address for a 5 line checklist) to the meta ads revolution to the introduction of GDPR, AI & DMARC. I’ve been there done that.
With hundreds of clients of all sizes and industries ranging from corner bricks-and-mortar stores to ecommerce empires. From one man band service provides to memberships serving 1000s. From virtual assistants to multi-national corporations.
I’d love to get to know your business too…
years marketing experience
MBA
BComm (Marketing & Advertising)
Australian Marketing Institute Professional Member
