let’s finally get your email marketing setup

with me as your “back pocket” email marketing strategist

NO MORE EXCUSES

You’ve had email marketing on your to do list for months (if not years) but there is always something that stops you.

Maybe you’ve been unsure about what to send or how to apply smart (& non-sleazy) strategy to your business.

Maybe the tech completely overwhelms you so you don’t dare to begin.

Or maybe you just keep procrastinating because there is something always “more important to do”

Well NO MORE.

It’s time to eliminate those excuses and get it done – together.

HERE’S HOW IT WORKS:

INTRODUCING the email implementor

A 1 on 1,program where we get everything setup and build consistent emailing habits.

We work together on the strategy.

I map out the best email marketing structure.

You provide the words.

I setup (and teach you) the tech.

90 Minute 1 on 1 Strategy Call

We begin by having an intensive 90 minute strategy session to review your existing setup, set some email marketing goals and brainstorm the best strategies and priorities to get there.

We’ll map out what to send, what software to use, how to structure your lists & segments, what automations to implement and more.

your email marketing strategy & structure

Based on our strategy call you’ll receive a fully customised plan from me including strategic priorities, dates and all the automations you need.

This will be our working document and continue to evolve as we work together.

regular strategy calls

We’ll get together for 1 hour regularly to ensure you are making progress. 

Between each call you’ll have specific homework to do (aka writing or sending emails). Meanwhile, I’ll be setting up your tech backed so everything works smoothly.

Each quarter you’ll also receive a performance report where we can identify gaps & areas for improvement.

email marketing tech, done for you

During your implementor you’ll have me on call to do work for you!

Got an event coming up and you need confirmation automations setup ASAP? Done!

Running a promotion or launch and you need help with those extra segments? Done!

Really want that automation setup but you’ve just been too scared with the tech? Done!

 

HERE’S WHAT WE CAN ACHIEVE

All email marketing implementors are completely custom to what you need. But here are a few ideas about what we can achieve.

E-COMMERCE

We can setup and/or optimise your complete e-commerce email marketing strategy including:
– List building & lead magnets
– Welcome sequences
– Abandoned cart, customer thank you and winback automations
– Campaigns and broadcasts
– List cleanup and organisation
And any custom sequences for distinct product categories

services

We can setup a full lead generation and CRM process including:
– List building and lead magnets
– Welcome and nurture sequences
– Content funnels
– Sales pipelines
– Client onboarding
– List clean up and organisation
And managing your subscriber groups so you can be confident you are sending your emails to the right people.

 

launching

We can setup and run a complete launch including:
– Pre-launch list building and nurturing
– Waitlist setup
– Launch event signup and automations
– Launch emails
– Onboarding automations
– Launch review
All with easy to manage subscriber groups so you know exactly who is doing what.

*Note: recommend we begin at least 6-8 weeks before you begin open cart.

list building & evergreen funnels

We can create a full lead generation and evergreen sales system including:
– Lead magnets and/or advanced opt in incentives
– Welcome sequences and sales funnels
– Ongoing content funnels
– Onboarding automations
– Campaigns and broadcasts
– List cleanup and organisation
And how to do all that while managing multiple groups of subscribers and multiple offers.

choose your implementor length

Are you a member of The Email Experience? If yes, you get 20% off all my packages.

Want to join starting at just AU$30? Learn more here.

3 MONTHS

Most Intensive

Best for short-term, quick action goals like prepping a launch, setting up a sales funnel or list building strategy or doing a cleanup with basic automations setup.

Includes:

Initial 90 minute strategy call

Email strategy & structure working document

Email Support M-F within 48 hours

6 x 1 hour strategy calls (Fortnightly)

3 hours a month done for you work

Performance Report

BONUS:
$150 Store Credit for any of my Email Marketing Superstore courses 

Investment:

AU$2000 plus GST
(or 3 x monthly payments of $700).
First payment not due until 2 weeks before start.

6 MONTHS

Priority Action

Best for structure, systems and automations overhauls OR achieveing more than 1 of the 3 month suggested goals.

Includes:

Initial 90 minute strategy call

Email strategy & structure working document

Email Support M-F within 48 hours

6 x 1 hour strategy calls (Monthly)

2 hours a month done for you work

2 x Quarterly Performance Reports

 

BONUS:

$200 Store Credit for any of my Email Marketing Superstore courses 

 

Investment:

AU$3000 plus GST
(or 6 x monthly payments of $550).
First payment not due until 2 weeks before start.

12 MONTHS

Most Spacious

Best if you have less time to commit every month but still want to make progress while developing consistency OR if you want to test multiple strategis and see their impact over time.

Includes:

Initial 90 minute strategy call

Email strategy & structure working document

Email Support M-F within 48 hours

6 x 1 hour strategy calls (Every 2nd month)

Email accountability check-ins on alternate months

2 hours a month done for you work

4 x Quarterly Performance Reports

BONUS:
$250 Store Credit for any of my Email Marketing Superstore courses 

Investment:

AU$4000 plus GST
(or 12 x monthly payments of $400).
First payment not due until 2 weeks before start.

unsure what i can do for you?

Instead start with just the 90 minute strategy call and email marketing strategy & structure document. 

Then if you decide you want to proceed the investment will come off the price off your package.

Investment:

AU$750 plus GST

Or Contact Yael if you have any questions.

ready? apply now to claim your place –
now taking applications for quarter 2, 2024

Or if you prefer to have a quick chat to see if this is right for you, book here.

YOU HAVE QUESTIONS. I HAVE ANSWERS.

What software do you work with?

This service is available with your choice of ActiveCampaign, ConvertKit, MailerLite or Klaviyo. If you are using something else and want to migrate we can include that as part of the process (I’ll do that part for you).

 

I haven't sent an email in awhile, can you help?

Yes, we’ll begin with a re-engagement campaign and ensure your list is all cleaned up ready to go. Then we’ll build out all your automations and ensure you have plenty of ideas to continue emailing for months and years to come.

The fortnightly accountability will really help in making sure you actually hit send.

I'm starting from scratch, can you help?

Absolutely! I love a clean slate – we can setup your complete system from the ground up. And the best part is you’ll know it’s right, right from the beginning.

My software is such a mess, can you help?

For sure! I love rolling my sleeves up and figuring out exactly which subscribers belong where and how to get them moving through all their automations correctly. We’ll ensure all your lists, tags, forms and automations are labelled and organised so you know exactly how everything works.

We can even do a good list cleanup at the same time.

Will you write my emails for me?

While I am more than happy to provide ideas and even swipe files, I’m not a copywriter and I would have to charge alot more if I were to do all your emails for you.

However, I am happy to review and edit to ensure you are on track.

My focus and expertise is on the strategy and systems.

What work will you do for me?

Between calls, I’ll be rolling my sleeves up and getting the backend of your software working.

This could include things like:

– List cleanup
– Organising your lists, segments, groups, forms and fields
– Integration with third party software
– Setup for forms and lead pages
– Creation of email templates
– Setup of all automations including inserting your emails

In other words all the tech bits you likely avoid. In the end you just have to write the words and I get it working.

how much time do i need to commit?

Of course that depends on how much you want to achieve in the time frame. Of course there is the regular consulting calls and then time dedicated to writing your emails.

Initially, you might find you need 1-2 hours a week but then overtime it could minimise to just writing a single email and our catchups. We can even use our 1 hour time to do the work if needed.

When will the calls be held?

My call availability is Tuesdays – Thursdays between 9.30am-2.30pm Perth AWST.

If you are not in Australia, I do have limited options for evening my time/day yours. Please let me know if the application form if you are interested.

What if I fall behind?

The commitment is for your 3, 6 or 12 month period and meeting regularly throughout so that you actually get it done. However, if needed for holidays etc we could allow a grace period of up to 1 month.

Additionally, each months done for you hours can accrue to a maximum of 6 hours in your “bank” so if there are some busier months than others that is ok. 

OR sometimes what I have found effective is to claim some of these hours as a coworking session where we get your setup done together.

Is there the option for ongoing support?

Yes, I have options for ongoing retainer, hourly or project based work which we can discuss at the end.

I need something done quicker than the lowest 3 month investment, is there an option for me?

Yes! I have a VIP day option which you can find more details about here.