let's finally get your email marketing & systems setup
with me as your "back pocket" systems strategist
NO MORE EXCUSES
You've had email marketing on your to do list for months (if not years) but there is always something that stops you.
Maybe you've been unsure about what to send or how to apply smart (& non-sleazy) strategy to your business.
Maybe the tech completely overwhelms you so you don't dare to begin.
Or maybe you just keep procrastinating because there is something always "more important to do"
Well NO MORE.
It's time to eliminate those excuses and get it done - together.
HERE'S HOW IT WORKS:
INTRODUCING the EMAIL SYSTEMS implementor
A 1 on 1 process where we get everything setup and build consistent emailing habits.
We work together on the strategy.
I map out the best email marketing structure and how it works with the rest of your lead, sales and delivery systems.
You provide the words.
I setup (and teach you) the tech.

90 Minute 1 on 1 Strategy Call
We begin by having an intensive 90 minute strategy session to review your existing setup, set some email marketing goals and brainstorm the best strategies and priorities to get there.
We'll map out what to send, what software to use, how to structure your lists & segments, what automations to implement, the integrations you need and your business processes. Plus Identify your biggest challenges, gaps and potential opportunities.
We'll also set a start date for your project.

your action plan
Based on our strategy call, I'll build an action plan for the project which will include outlines of specific processes, automations, integrations and how we will organise your subscribers. Plus a task tracker which we will both have access to ensure tasks are getting done.
This is where we lock in your project start date.
Between this and the start date is when you will provide access to any software, key branding assets and any copy you have available.

THE TECH SETUP
The project start has arrived, so I roll up my sleeves and get to work! This is where I work my tech magic and get it all working for you.
If needed, you'll be providing any copy for emails, lead pages, etc. Or I can put in placeholder content for you add the words later.
We'll be in touch via email if anything comes up to keep the project moving. Plus we'll check in at the half way mark on a call (or more than 1 for a longer term project) to go through any bigger questions that have come up.

the big reveal
At the end of the project, we'll hop on one final call where I'll guide you through your setup and answer any final questions you may have.
You'll also receive:
- A structure document complete with links and process maps
- Video tutorials on key elements
- Procedures for repeatable processes
- Access to one of my "How to..." Software courses (choice of ActiveCampaign, Klaviyo or MailerLite)
- 1 Month Email Support for any follow up questions and tweeks. Throughout that month I'll also check in on the software to make sure things are working as they should.
HERE'S WHAT WE CAN ACHIEVE
All email marketing & system implementors are completely custom to what you need. But here are a few ideas about what we can achieve.
E-COMMERCE
We can setup and/or optimise your complete e-commerce email marketing strategy including:
- List building & lead magnets
- Welcome sequences
- Abandoned cart, customer thank you and winback automations
- Campaigns and broadcasts
- List cleanup and organisation
And any custom sequences for distinct product categories
services
We can setup a full lead generation and CRM process including:
- List building and lead magnets
- Welcome and nurture sequences
- Content funnels
- Sales pipelines and CRM Integration
- Client onboarding
- List clean up and organisation
And managing your subscriber groups so you can be confident you are sending your emails to the right people.
launching
We can setup and run a complete launch including:
- Pre-launch list building and nurturing
- Waitlist setup
- Launch event signup and automations
- Launch emails
- Onboarding automations
- Launch review
All with easy to manage subscriber groups so you know exactly who is doing what.
*Note: For launching I recommend The Power Quarter option starting at least 6-8 weeks before your launch date to ensure enough time for list building and pre-launch engagement.
list building & evergreen funnels
We can create a full lead generation and evergreen sales system including:
- Lead magnets and/or advanced opt in incentives
- Welcome sequences and sales funnels
- Ongoing content funnels
- Onboarding automations
- Campaigns and broadcasts
- List cleanup and organisation
And how to do all that while managing multiple groups of subscribers and multiple offers.
choose your PACE
Are you a member of The Email Experience? If yes, you get 10% off all my packages.
Want to join starting at just AU$30? Learn more here.
THE 2 WEEK SPRINT
Most Intensive
Want to just smash it out? This is for you!
Note - Responses to any of my questions or requests for review expected within 24 hours M-F.
Includes:
Initial 90 minute strategy call
(Ahead of time)
Action Plan and Tracker
2 Weeks of Yael's Project Implementation Focus
(See Project Caps Below)
1 hour Progress Call after 1 week
1 hour Project Delivery Call at conclusion
Strategy & Structure Document
Video Tutorials and Procedures
Access to "How to..." Software Course (Choice of ActiveCampaign, MailerLite or Klaviyo)
1 Month Post-Delivery Support via Email
Investment:
AU$2,000 incl GST
($1,000 required at booking and balance 2 weeks prior to project start)
THE 1 MONTH EXPRESS
Priority Action
For you if you need a little bit more space or there is more to be done than in the 2 week sprint.
Note - Responses to any of my questions or requests for review expected within 48 hours M-F.
Includes:
Initial 90 minute strategy call
(Ahead of time)
Action Plan and Tracker
1 Month of Yael's Project Implementation Focus
(See Project Caps Below)
1 hour Progress Call after 2 weeks
1 hour Project Delivery Call at conclusion
Strategy & Structure Document
Video Tutorials and Procedures
Access to "How to..." Software Course (Choice of ActiveCampaign, MailerLite or Klaviyo)
1 Month Post-Delivery Support via Email
Investment:
AU$3000 incl GST
($1,000 required at booking and balance 2 weeks prior to start date)
THE POWER QUARTER
Most Spacious
For projects where wait times are required for emails to be sent, automations to run or other stakeholders to be involved. Or just where you know you want more breathing room.
Includes:
Initial 90 minute strategy call
(Ahead of time)
Action Plan and Tracker
3 Months of Yael's Project Implementation Focus
(See Project Caps Below)
2 x 1 hour Progress Calls after 1 Month and 2 Months.
1 hour Project Delivery Call at conclusion
Strategy & Structure Document
Video Tutorials and Procedures
Access to "How to..." Software Course (Choice of ActiveCampaign, MailerLite or Klaviyo)
1 Month Post-Delivery Support via Email
Investment:
AU$4000 incl GST
($1,000 required at booking then 3 x monthly payments of $1000 starting 2 weeks prior to start date)
PROJECT CAPS (AKA: THE MAX i CAN HUMANLY DO)
In order to ensure I allocate sufficient time for your project, the above packages will be limited to the below caps. There is a little wiggle room (e.g. if you have 1 less automation but 3 extra emails) but every area can't blow out.
On the Initial Strategy Call we'll quickly begin to see how much work is involved and can decide if a lengthier project time frame is needed or if some setup is prioritised for now.
The Action Plan will then show the exact deliverables so you know what to expect.

NOTE ALL PROJECTS ALSO INCLUDE:
- Initial Software Setup, Migration or Reviewing & Reorganising the Current Structure
- Account Settings, Brand Settings and UTM Tracking
- List Quality Review & Deliverability Checks
- Lists, Segments, Tags, Groups and/or Fields
ready? book your initial 90 minute strategy call
This is where we'll talk through your project and create your Action Plan.
On the call we will decide what timeframe works best for your project and firm up a start date for the project itself.
Current start date waiting time is approximately 1 month.
SYSTEMS & SOFTWARE
Here's just some of the systems I have worked with...
(As you can see - I don't discriminate)
ActiveCampaign
Klaviyo
MailerLite
MailChimp
Kit
Omnisend
Kajabi
Salesforce
Shopify
WordPress
WooCommerce
Divi
Squarespace
Wix
Google Analytics
Thrivecart
Thrivecart Learn
Membership.io
Memberpress
Teachable
Thinkific
Mighty Networks
Zapier
Automate.io
Calendly
Acuity
TidyCal
Cliniko
Dubsado
YOU HAVE QUESTIONS. I HAVE ANSWERS.
What email marketing software do you work with?
This service is available with your choice of ActiveCampaig, MailerLite, Klaviyo, Kit or MailChimp. If you are using something else and want to migrate we can include that as part of the process (I'll do that part for you).
I haven't sent an email in awhile, can you help?
Yes, we'll begin with a re-engagement campaign and ensure your list is all cleaned up ready to go. Then we'll build out all your automations and ensure you have plenty of ideas to continue emailing for months and years to come.
I would recommend The Power Quarter if you needed to do this.
I'm starting from scratch, can you help?
Absolutely! I love a clean slate - we can setup your complete system from the ground up. And the best part is you'll know it's right, right from the beginning.
My software is such a mess, can you help?
For sure! I love rolling my sleeves up and figuring out exactly which subscribers belong where and how to get them moving through all their automations correctly. We'll ensure all your lists, tags, forms and automations are labelled and organised so you know exactly how everything works.
We can even do a good list cleanup at the same time.
I'm launching, what time frame do you recommend?
If you are launching, I would recommend choosing The Power Quarter this is so I can be alongside you right through your launch. This is so we can allow:
6-8 weeks for pre-launch list building & engagement
1-2 weeks for promoting your launch event (e.g. webinar, challenge, bootcamp)
1-2 weeks for open cart
1-2 weeks for onboarding
If you are reading this and you are already less than 3 months until launch and you don't want to push it back, I suggest booking your strategy call as soon as possible so you can get started with your pre-launch list building & engagement while you wait for the start date.
If it's an email only launch (no event), the rest of the open cart and onboarding setup could be done in the 2 week sprint but a 1 month express would be preferrable.
If you have concerns around timing, contact me.
Will you write my emails for me?
While I am more than happy to provide ideas and even swipe files, I'm not a copywriter and I would have to charge alot more if I were to actually write all your emails for you.
However, I am happy to review and edit to ensure you are on track. And if it isn't feasible for you have all your emails written in time the project I can just start with some placeholder copy with roughly what content you should include.
I have an assistant / copywriter / website person - can they be involved?
Absolutely! While strategic planning should be done with you, the implementation can involve whoever you need.
As we map out the Action Plan we can identify who is the best point of contact for me for the specific tasks. Then you can introduce me and away we go.
Your assistant is also welcome to join in on any of the calls.
How much time do i need to commit?
This is a big - it depends! Of course, there are the calls which you will need to allocate time for plus time to check in and answer any questions between times. For the sprint I would require responses within 24 hours M-F and for the express month or power quarter within 48 hours M-F (unless otherwise notified of your availability in advance).
These will mostly be quick "Do you like this templated design?", "Can you send me through a picture like this?", "What happens in this scenario?" or "Do you have a product category for this on your website?"
Apart from that the main work from your end will be copywriting of the emails themselves. You'll get a tonne of strategic direction from me on this so you'll know exactly what to write. Plus we'll try to leverage existing content where possible. I'd allow approx 20-30 minutes per email.
However, if this isn't all completed within the project timeframe it won't prevent the rest of your deliverables. I'll just use placeholder copy.
What will you need access to?
Number 1 is your Email Marketing Software including your past one if you are doing a migration.
Additionally things work smoothest if I have access to your website back end aswell.
On the strategy call we'll identify any other software I will need to look at for integrations. This could include cart software, learning platforms, calendar booking systems, CRMs, Zapier or more.
I have more than one project, can I do more than 1 Implementor?
Of course! And if your second (or third) Implementor is booked within 6 months of the conclusion of the first, you'll get 20% off the price.
What happens if I need more done than the project caps allow?
We can discuss options on your strategy call but this could look like one of a few options:
1. We choose a longer implementor option (but if there are some more urgent deliverables get those done first)
2. We split it between 2 implementors (with a 20% discount on the second)
3. I create a custom project quote
Do you have ongoing support packages?
Yes, I have options for ongoing care and/or optimiser packages following your initial setup. These options will be presented at the conclusion of your project.
What if I'm not ready by the start date?
Your start date will need to be locked in at least 1 month in advance and as such any changes will also need at least 1 months notice.
If there are extenuating circumstances due to sickness or unexpected events, we can push back the start up to 1 week for the 2 week and 1 month versions. Or up to 2 weeks for the power quarter. Anything beyond will mean you will you will need to wait for the next available time slot.
What if I change my mind after the strategy call?
If after the 90 minute strategy call, you decide the implementor isn't right for you, you won't be charged anything further. You will still receive your Action Plan and a recording of the session.
What if I want to cancel between my Strategy Call and start date?
You can cancel your Implementor up to 1 month before the start date without any additional charges.
If less than 1 months notice you can choose to reschedule (see the "what if I'm not ready by the start date?" question) or cancel with a fee of $250.
I've got more questions - how can I reach you?
Happy to chat through your qeustions. Contact me here.
Hi, I'M YAEL (and this is why you should trust me)
When I’m not fleshing out email marketing strategies, figuring out how to get that tech thing to work (even when support says it can’t be done) or swearing at my computer load speed times you can find me in full mum mode, trying (and failing) to revive my front lawn or spending my evenings with a puzzle while listening to true crime or Survivor strategy analysis podcasts.
Yep. Even when I finally get that peace and quiet the only way to shut my brain down is to solve different sorts of puzzles and listen to different types of strategy.
It’s just how I’m built and what my brain loves.
Which is why it is no mistake I do what I do – creating ways to make business life easier using email marketing strategy.
My superpower (for lack of a better term) is to draw out exactly how your business works and what your goals are – and then translate that into a sound strategy and figure out how to get your software to “do that thing”.
I’m strategy AND tech. Most coaches or consultants out there are either big-picture strategists or tech wizards. I’m the 2 for 1 special. Not to brag – it’s just what it is. (Side note: I’m direct, no-BS as well if you couldn’t tell).

Email marketing is my speciality which is no surprise considering that the year I began my Marketing and Advertising degree is the year MailChimp was founded.
I’ve been there every step of the way seeing the good the bad and the ugly (and there were some realllllllyyyyy ugly emails back then!)
From old-fashioned round up newsletters to the early list building days (where someone would give you their email address for a 5 line checklist) to the meta ads revolution to the introduction of GDPR, AI & DMARC. I’ve been there done that.
With hundreds of clients of all sizes and industries ranging from corner bricks-and-mortar stores to ecommerce empires. From one man band service provides to memberships serving 1000s. From virtual assistants to multi-national corporations.
I’d love to get to know your business too…
years marketing experience
MBA
BComm (Marketing & Advertising)
Australian Marketing Institute Professional Member







