Welcome back to Easy Email Marketing. 

Everyone says to “segment your audience” and to “add tags”.

Okay thanks – but WTF does that actually mean?

Email marketing is full of industry terminology which can be very confusing.

And this isn’t helped by the fact that different email marketing software uses different terminology for the exact same thing.

So in this episode I’m going to try to explain so that you can actually leverage these powerful audience tools effectively and without too much overlap.

For the purposes of this post, I’m going to stick to more standard definitions and then I’ll explain a few variances from different email software throughout

The most important thing to understand about lists, segments and tags is that they are a hierarchy. So, it goe lists at the top, segments in the middle, and tags at the bottom.

Have a listen to get all the lowdown on the hierarchy and then go look at your email marketing software and see how you can implement the three, or tidy up what you have!


Want to see more of what I get up to when I’m not podcasting? 

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.