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An online business bundle is quickly becoming a go-to strategy for how to grow your email list—and for good reason.

Here’s how it works: an organiser gathers businesses with a shared target audience and creates a bundle of freebies, courses, or resources. Each business promotes the bundle to their own audience, and when someone signs up, they can choose from the various offers available.

The advantage? You get access to a much larger audience without the hefty price tag of traditional advertising like Facebook ads.

For the organiser, they often collect all the email addresses, while participants (that’s you!) receive the contact details of people who specifically sign up for your offer. This is actually a win—you’ll have a list filled with subscribers who are genuinely interested, rather than a bunch of people who aren’t. Bundles expand your reach while ensuring your leads are targeted and relevant.

Unlike other list-building methods like giveaways or webinars, bundles take a collaborative approach. Instead of constantly pitching to the same group, you tap into new audiences who may have never encountered your brand before.

If you’re wondering how to grow your email list with a targeted, engaged audience, an online business bundle is a great way to do it. Although it’s a free offer, subscribers are more likely to be genuinely interested since they’re signing up for what you're offering. And with a short window to capture attention, you’ll want to ensure your offer stands out (more on that later!).

Participation Tips

1. Be Different but Appealing

Don’t just submit something generic—be strategic. If you want to make the most of an online business bundle, you need to appeal to the organiser’s audience while also standing out from the crowd. Think about what makes your bundle unique and what will attract your ideal customer. Just because it's free doesn’t mean you should throw in any old thing! Choose a bundle that’s both relevant and irresistible.

2. Just Because It’s Free Doesn’t Mean You Don’t Need to Sell It

It’s easy to fall into the trap of thinking that because something is free, you don’t need to put much effort into promoting it. Wrong! You’re still asking people to give you their email address, and that’s valuable. You need to "sell" the value of your freebie just as much as you would a paid product. Make sure your landing page is top-notch, with compelling copy that tells them what they’ll achieve, not just what’s included.

Use visuals to show off what they’re getting but focus on outcomes in your description. What’s in it for them? Why do they need this? Sell the result, not the features.

3. Make It Easy!

Make the sign-up process for your online business bundle as simple and seamless as possible. Avoid unnecessary steps or long forms. If you’re offering a course or downloadable product as part of the bundle, ensure the process is smooth and that any coupon codes are pre-filled. This ease of use is a crucial part of how to grow your email list. Reduce friction and make it easy for people to say yes!

Delivery Tips

1. Treat It Differently

You’ll need to treat this bundle audience differently from your usual leads. Yes, they signed up for your freebie, but they also signed up for a dozen others at the same time. Instead of throwing them into your regular sales funnel, create a more tailored experience. Start with a friendly introduction, slow down the frequency of your emails, and nurture them gradually.

2. Delay Your Sales Funnel

There’s no need to bombard new subscribers with sales pitches right away. If you’re focused on learning how to leverage your online business bundle effectively, space out your sales funnel and give them time to get familiar with you. A soft introduction followed by more spaced-out emails is a much better approach than hitting them with back-to-back sales emails. Let them breathe!

3. Bump Offers

If the bundle organiser allows it, take advantage of bump offers. Once someone signs up for your freebie, you can offer them a discounted upgrade or exclusive offer. This is a great way to make some revenue while they’re in the checkout. Keep it simple—an upgrade or discounted one-on-one session can work wonders.

Follow Up Tips

1. Check-Ins

Don’t just leave your new subscribers hanging. Check in with them! People sign up for a bunch of things all at once in bundles, and your offer could easily get lost in the mix. A follow-up email a month later is a good reminder. Then, maybe another one at the three-month mark.

Use this opportunity to remind them of the value you’re offering. You can even segment your follow-ups based on who’s actually engaged with your content or completed your course. Make it personal!

2. Get It Done Days or Weeks

A brilliant way to encourage action with your online business bundle is by hosting 'Get It Done' days or weeks. This not only gives your audience a reason to dive into what they signed up for, but also serves as a powerful strategy for growing your email list and retaining interest. You could offer extra support, run a Q&A, or provide exclusive bonuses during this time. It’s all about helping them take action.

3. Clean Your List

After a few months, it’s time to clean out your list. Not everyone who signed up for your online business bundle will remain engaged, and that’s okay – keeping your list healthy is essential for growing your email list in the long term. Create a segment of people who haven’t opened your emails, clicked any links, or logged into your course. Don’t be afraid to let them go. Keeping your list healthy and engaged is better than holding onto inactive subscribers who are clogging up your valuable list space.

Bundles are a fantastic way to grow your email list….

But they require a slightly different approach than other strategies. Be selective, stay strategic, and focus on nurturing your new subscribers over time. With the right follow-up and delivery, you’ll turn those bundle sign-ups into loyal, engaged customers!

If you want to learn more about how to grow your email list effectively, check out my course LIST BUILDING BOOST. In it, I cover three key areas to identify potential issues and share strategies like bundles, webinars, and other methods to help accelerate your list growth.