Email Marketing for Digital Creators
All you need to build trust, boost sales and connect with your audience.
For Memberships. Courses. Masterminds. Programs. Digital Downloads. The Works.
Leveraged. Scalable. Flexible. Freedom giving.
Online offers are the answer - or so they say.
What they don't tell you is that there is A LOT of work that goes on behind the scenes. And much of that secret sauce is email marketing.
This is what is hiding underneath the tip of the iceberg:
> A quantity focused, email list building strategy to get high numbers onto your email list – a must-have for online course creators ready to scale
> Self Liquidating Offers, Tripwires, Upsells and Evergreen Funnels carefully crafted to maximise conversions
> Launch strategies that go for months with pre-launch warmup, waitlists, webinars or challenges and, of course, the open cart
> Onboarding, off boarding and retention strategies to maximise repeat business – crucial for online course creators looking to increase lifetime customer value
> Constant analysis of numbers and conversion rates to optimise every step
It's A LOT!
But the good news is once you have it set up, it just runs. And that's where the promised freedom comes in.
EMAIL MARKETING IS THE BACKBONE TO MAKING IT HAPPEN
HERE'S A FEW WAYS TO MAKE THAT ALL EASIER & QUICKER FOR YOU
Make your lead magnets irresistible
Skip generic and predictable. Instead hone on in a key pain point and give them a quick win.
Segment your audience from the start
Send different emails to different subscribers based around what you know about them and what actions they have taken. This way you'll be nurturing those who need more detail and selling to those who are ready to go.
Integrate with all your extra apps
The more you know the better. Connect your email marketing software with your Cart, Learning Management System, Forms, Contracts and even Meta ads.
This is what makes onboarding and selling seamless. And less opportunities for dropoff.
Get more out of every email you send
Make it easy for subscribers to get on waitlist, join your programs or engage with your prelaunch content through smart header and footer blocks.
This is also the place to add conversion boosting details like testimonials, quick-answer icons and social proof. Building that anticipation.
Get instant feedback on ideas and offers
Don't create before you sell. Instead, get solid proof your subscribers want what you have to offer through soft launches and beta rounds.
By having an email list you have a go to audience which can validate your ideas before you create the thing.
It may take some time to land on the right idea but a lot less time than creating something for 2 years and getting the same result.
Make data driven decisions
Selling and launching can be emotional - but your decisions shouldn't be based on emotion.
Understanding and interpreting your data will be what tells you what is working and what isn't. So you focus your time and energy on the 20% of changes that will really impact your bottom line.
Want some Email Marketing Magic added to your Business?
If you want to know how Email Marketing really works
Free, mini-training Beyond Words: The 7 Drivers of Email Engagement
If you want to pick & mix what you implement now...
Finally… an email marketing course that teaches email marketing
If you want it done for you...
Whether you are starting from scratch, migrating software or sorting out a "hot mess", check out The Email Implementor.
Unsure what you need? Book a Complimentary Strat Chat here.
SUGGESTED PODCAST EPISODES & BLOGS JUST FOR YOU
Email Marketing for Course Creators: Software Guide
Email marketing for course creators can feel overwhelming with so many tools out there. This guide breaks down the best software options based on your business type, goals, and tech needs—so you can choose with confidence.
5 Launch Emails You Need to Send
Email launches might seem unconventional at first glance, but the results speak volumes. In fact, most of my sales from these launches come directly from emails!
The truth about launching | Episode 81
It’s the dream that all the online guru’s share – create a signature program, launch it and rake in 6 figures in no time. While I would love say that this is true, sadly it just isn’t. Not in I’d say 98% of cases. Launching and online programs might not be the magic...
Lauching with Jessica Tutton | Episode 54
Launching is almost like a rite of passage for online business owners. And if you have ever attempted one before - a big learning curve! But it doesn’t have to be super difficult or stressful. You can do it your way. In this week's podcast episode, I’m joined by the...
5 types of emails to send when launching | Episode 41
Welcome back to Easy Email Marketing, I’m your host Yael Keon. Are you using emails when you're launching? I'm just off the back of a launch for my signature membership, the Email Experience, and this week's episode of Easy Email Marketing explores the five types of...
10 Ways Email Marketing Makes Launching Easier | Episode 09
Welcome back to Easy Email Marketing. In this episode, continuing on from previous episodes about launching, I’m exploring 10 different ways email marketing makes launching easier. Here’s an overview of the 10 different ways, but to really get the full experience and...
What software should I use?
Good question! And the answer is whatever you will actually use!
So if you are already using something, you are happy enough with it and it has the functionality your growing business needs then no need to switch "just because".
You may also already have email marketing built in with your sales and delivery platform. As long as this isn't holding you back from key features. That's ok.
But if I were to recommend something…
It would be MailerLite if you just need something simple to start
Not only does it provide all the essential email marketing functionality, it does it at a fantastic introductory price and is very simple to use.
Or if you want have a lot of different scenarios and/or you want to manage multiple offers and audiences, I would suggest ActiveCampaign.
A versatile email marketing platform designed for businesses that want to do it all. With advanced automation and CRM capabilities it’s perfect for those looking for flexibility and scalability.
Hi, I'm Yael
Business Strategy & Systems Consultant, for small business owners building a business around their life, unapologetically.
> A marketing degree, an MBA, and a stack of courses since. The learning never stops.
> 25 years in marketing, more than 10 of them online, and hundreds of business owners helped.
> Strategist and builder in one. I design it, and then I build it.
> The whole picture: marketing, sales, and delivery, joined up.
> Host of That Systems Show Podcast
> Neurodivergent founder, running the business during school hours.
> FIFO wife, soccer mum of two, netball player, Survivor superfan, puzzler and lawn enthusiast.
I have the strategic brain, the technical chops, and the qualifications, so you can be confident I can help you. And because I run my own business around school hours with a brain that needs things a certain way, I build yours to suit how you work rather than how you think you're supposed to.
ARE YOU PROVIDING THE FULL EXPERIENCE FOR YOUR SUBSCRIBERS?
This is what you should have covered...
The Sign Up Experience
Have your audience eager to join your list and make it easy for them to do so.
Go beyond "subscribe to my newsletter" & boring "top tips" lead magnets and see how it can work for you.
The Welcome Experience
Have your newest subscribers feeling the love from the moment they join your world - and converting ASAP.
This is when your subscribers are most eager to hear from you so make it count!
The Nurture Experience
Consistently engage with your subscribers with great content, great offers and great emails (with a dash of automation & conditional content).
The Sales Experience
Yes you need to sell - but you can do it in a feel good, service led way. Choose from "everyday" strategies, promotions and launch models. Add some clever retargeting automations and you'll have a complete sales system.
The Post-Purchase Experience
Your email strategy shouldn't end once your subscriber hands over their credit card. In fact, it's just the beginning for building loyalty and trust.
Reduce the admin load and increase student & member satisfaction with streamlined onboarding, offboarding and updates.
Learn More About the 5 Email Experiences in the Email Experience Membership
