Hi, I'm Yael
The one small business owners call when they've
become the bottleneck in their own business.
You don't need more tools. You need fewer decisions.
You don't need more power. You need less friction.
And you don't need anyone telling you what you should be doing. You already know.
What you need is a way to do it without losing yourself in the process.
That last line is the one almost everyone skips.
Plenty of people will write you a strategy and wish you luck. Plenty more will build you something clever that doesn't survive a Tuesday with two school pick-ups in it. Almost nobody asks whether you'll still be using it in March.
I do all three parts. The strategy, the build, and an honest look at how you work.
Your systems should work for you... not the other way around
Every system I build sits on three pillars.
Get all three right and the system sticks.
Miss one and you end up with something you're quietly avoiding.
Strategy
What to do, and why.
Twenty-five years of marketing experience and current best practice, combined with the thing only you have: what you know about your business, your customers, and where you're heading.
Tech
The tools, the joins between them, and the AI layer sitting on top.
Your flavour, not mine. The ones you love, the ones you're stuck with, and the ones that need to quietly go. I'm tool-agnostic on purpose, because the right answer depends on your business, not on who pays a commission.
Reality
The pillar most people skip, and the reason most systems fail.
How you like to work. What you'll avoid no matter how good it is for you. Where you have to show up in person and where you can hand it over. Your season of life, your team, your money, your accessibility needs, and how your brain works best.
If a system doesn't suit the person using it, it isn't a system. It's homework.
The combo is the bit I do. The strategy brain, the systems builder, and the person who gets why the clever version won't work for you.
Which are you?
The Chief Rememberer
Booked out and loved, and every new yes sets off the same scramble. Contract dug out, invoice built from scratch, intake questions you hope you remembered, welcome email written by hand. The whole business lives in your head, and you lie awake certain you've dropped a step.
The Human Glue
You've said yes to tool after tool, each one promising to be the fix. Now there's a graveyard of half-used subscriptions that don't talk to each other, and you're the one carrying the same customer from the cart to the CRM to the spreadsheet to the invoice at 9pm. Every "simple" app turned into a 47-step project.
The Chaos Conductor
Growth is happening. More clients, more sales, more moving parts, and no infrastructure underneath any of it. So every bit of success arrives as more mess and more hours, and the busier you get, the closer the wheels are to coming off. Organised chaos, minus the organised.
Or none of the above. Maybe it's largely working and you'd like someone to come in, sharpen the joins, and show you where AI could quietly take a job off your hands.
That's a good day's work too.
How you can begin to change things...
Listen first.
That Systems Show Podcast
The podcast for small business owners making their marketing, sales and delivery a whole lot easier. Built for real weeks, not perfect ones.
Get the plan.
The Process Audit
Uncover what's quietly (or not so quietly) costing you time, money and headspace. And know how to turn it around.
Get it built.
Systems Sessions and Systems, Sorted
Projects, either side by side with me (Systems Sessions) or done for you (Systems, Sorted).
Hi, I'm Yael
Business Strategy & Systems Consultant, for small business owners building a business around their life, unapologetically.
> A marketing degree, an MBA, and a stack of courses since. The learning never stops.
> 25 years in marketing, more than 10 of them online, and hundreds of business owners helped.
> Strategist and builder in one. I design it, and then I build it.
> The whole picture: marketing, sales, and delivery, joined up.
> Host of That Systems Show Podcast
> Neurodivergent founder, running the business during school hours.
> FIFO wife, soccer mum of two, netball player, Survivor superfan, puzzler and lawn enthusiast.
I have the strategic brain, the technical chops, and the qualifications, so you can be confident I can help you. And because I run my own business around school hours with a brain that needs things a certain way, I build yours to suit how you work rather than how you think you're supposed to.
That thing you keep doing by hand? There's a better way.
Let's find yours.
The Process Audit is a proper look at your business across all three pillars: Strategy, Tech, and Reality.
We begin with a 90 minute, 1:1 consultation where I get to know you and how you like to work. I get to know your business, how it's been running so far and how you'd like it to run. Then I'll build you a big picture process map, step by step breakdown and provide you with recommendations AND options based on all we discover.