Email Marketing
Strategy & Systems
Increase Engagement, Sales and your Sanity
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Find out why your emails aren't working (and what to do about it)
Email Marketing doesn't need to be hard, sleazy or boring
It can actually be the opposite.
Easy. Engaging. Entertaining.
Let me show you how...
Choose your Email Marketing Adventure
What will help you most today?
I'm a...
I want to...
My Email Marketing Software is...
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If you want to know how Email Marketing really works
Free, mini-training Beyond Words: The 7 Drivers of Email Engagement
If you want to pick & mix what you implement now...
Finally… an email marketing course that teaches email marketing
If you want it done for you...
Whether you are starting from scratch, migrating software or sorting out a "hot mess", check out The Email Implementor.
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Hi, I'm Yael
> Email Marketing & Business Systems Consultant
> 20 years Experience
> 10 years in business
> 100s of Clients
> MBA
> BComm (Marketing & Advertising)
> Host of The Easy Email Marketing Podcast
> FIFO Wife and Mum of 2
> Netball Player Coach (and reigning champs!)
> Survivor Superfan
> Spends way to much time fixing my lawn
But in all seriousness - I have the perfect blend of the strategic brain, technical chops and actual qualifications so you can be confident I can help you.
"We came to Yael as we needed someone to help us coordinate our email marketing strategy. Yael was able to systematically simplify and amplify our approaches ways that really made sense for our business. She was always reliable and very strategic. Working with Yael is a joy and it has transformed our lead generation and email marketing approach from an ad hoc mess to a system that works. We will continue to use and highly recommend Yael's services!"
Jo Taranto, Managing Director - Good for the Hood
“From my first call with Yael I felt very comfortable and confident she was the right marketing person for my business.
I hired Yael needing a plan and direction in what to do specifically for me and my business. There are a lot of options and information out there that can make you feel overwhelmed with a huge to-do list that can then get put in the too hard basket.
Yael helped me pinpoint my target market, brand messaging and consistent look and feel. As a result I am now booking clients that are definitely on-point with my target market!
I really enjoyed working with Yael and would highly recommend her services for anyone feeling overwhelmed with marketing and needing some clarity, direction and a tailored plan in place for their business.”
Sally Watson focusresumes.com.au
Easy Email Marketing Podcast
Algorithm’s Are Coming to Inboxes: What You Need to Know About It | Episode 148
The way emails are prioritised in inboxes is changing. AI is now acting as an intermediary between you and your subscribers, deciding which emails get seen and which ones get buried. Gmail, Apple Mail, and Outlook are all rolling out AI-powered filtering that...
Helpful Emails Are Not Dead | Episode 147
With AI answering every question under the sun, you might be wondering: what's the point of sending helpful emails anymore? Can't people just ask ChatGPT for tips, hacks, and how-tos instead? I get it. It feels like helpful content is losing its edge. But helpful...
The Year of List Building | Episode 146
If I hear someone else tell you “the money is in the list” without explaining how you’re actually meant to grow one in 2026, I might scream (or at least quietly scowl). Because yes, your email list growth still matters. But the old advice? A lot of it just doesn’t cut...
The Ultimate Guide to Email Marketing Planning
Email marketing planning doesn’t have to feel overwhelming or rigid. This guide walks you through a calm, sustainable approach to planning your emails so you can stay consistent, support your sales goals, and build an email system that actually fits your real life.
Email Planning Dos and Don’ts | Episode 145
If you’re anything like most business owners, you fall into one of two camps when it comes to planning. You either love this time of year. Colour-coded calendars, big ideas, all the optimism. Or you’ve gone the opposite way and decided to wing it because planning...
Easy Ways to Create Content: Cheater’s Edition
Feeling stuck or too busy to write? Learn simple ways to create content by repurposing your best emails, blogs, and social posts—quick, smart, and stress-free.
STUCK FOR EMAIL IDEAS?
HERE'S OVER 80 OF THEM. FILL IN THE BLANK STYLE.