That Systems Show
The podcast for small business owners making their marketing, sales and delivery a whole lot easier. Built for real weeks, not perfect ones.
There's a spreadsheet nobody is allowed to touch and two tools that have never spoken to each other. Welcome to That Systems Show, where we make the marketing, sales and delivery your business runs on a whole lot easier, with a strategist's eye, not only a tech one. Business Strategy and Systems Consultant Yael Keon brings you solo episodes, behind-the-scenes looks at other people's setups, and experts worth pinching ideas from. Tool-agnostic. Anti-hustle. Short on purpose.
The 3 Questions I Ask Every Client | Episode 160
If you've ever stared at a blank screen wondering what to write in your next email, there's a good chance you've been skipping straight to the content without doing the thinking that matters first. Before any strategy, any automation, and any single email, there are...
Your Email Marketing, Your Rules (Sort Of) | Episode 159
You've seen the templates. The step-by-step formulas. The "just be consistent" advice that makes you want to throw your laptop across the room. And maybe you've started strong, followed the ideal system... and then completely fallen off. Not because you lack...
The Ultimate Email Marketing Shortcuts | Episode 158
You've seen the ads. Fill-in-the-blank templates for every week of the year. Swipe files with "my exact welcome sequence, word for word." Custom GPTs that write your emails for you. The shortcut economy promises you can bypass the hard part of email marketing if you...
Email Writing is not Email Marketing | Episode 157
If you've ever spent a Saturday afternoon pouring over a swipe file, customising it, hitting send, and getting absolutely nothing back, this episode is for you. Not because you're doing it wrong. But because you've been sold the wrong solution. Email writing is not...
The Engagement Fix 4: How Do I Increase Sales Conversions? | Episode 156
Sales is the whole reason you're doing email marketing. But if you've been quietly helping, hinting, and hoping your subscribers will magically buy without you ever actually asking... this episode is for you. This is the fourth and final episode in The Engagement Fix...
The Engagement Fix 3: Where Are All the Clicks? | Episode 155
Your subscribers are opening your emails. But they're not clicking. Sound familiar? If your open rates look fine but your click rates are flat, you're not alone. And you're probably missing some of the easiest opportunities hiding right inside your emails. This is...
The Engagement Fix 2: Why Is Nobody Opening My Emails? | Episode 154
Your open rate isn't just a subject line problem. And in this episode, I'm going to show you exactly what else is going on. This is part two of The Engagement Fix series, and today I'm diving into opens: what's actually driving them (and what's quietly killing them)...
The Engagement Fix 1: Are Your Emails Being Seen? | Episode 153
You spend an hour writing the perfect email, hit send, your software confirms it's delivered and then nothing. No opens, no clicks, no replies. Sound familiar? Before you rewrite your subject line or blame your copy, there's something more fundamental worth checking:...
The AI Upgrade 4: Five Ways I’m Using AI in My Business Right Now | Episode 152
You've heard all about what AI can do for your marketing. But what does it look like in practice, day to day, inside a real business? This is the final episode in the AI series, and it's the one where theory meets reality. I'm pulling back the curtain on five specific...
The AI Upgrade 3: AI with Integrity – How to Stay Human | Episode 151
You're using AI to speed things up. But you’re always wondering…. does this still sound like me? Or am I just publishing the same generic content as everyone else? Trust is at an all-time low right now, and audiences are getting better at sniffing out the AI-generated...
The AI Upgrade 2: Add These 5 Skills and Watch What Happens | Episode 150
If you've been using Claude like a chat box, you're leaving the best part untouched. Skills are what transform AI from a helpful tool into something that genuinely works for you, running in the background, knowing your voice, following your process, without you having...
The AI Upgrade 1: Meet your New Marketing Team | Episode 149
If AI still feels like something you dip in and out of for the occasional email subject line, this episode is going to change how you see it entirely. What if instead of a chat box, you had a fully functioning marketing department, one that knows your voice, your...