Welcome back to Easy Email Marketing, I’m your host Yael Keon. Although this is the first episode for 2022, the topic applies year round. And on that note, today I’m going to chat with you about goal setting, the realistic ones and the stretchy ones. This combo, this is my favourite way to set goals.


But before we get stuck in I wanted to let you know that the doors to The Email Experience will be opening at the end of this month!

This is the first launch I have done in almost a year. It wasn’t always the intention but just how it worked out.

So if email marketing is something you want to sort out in 2022 then make sure to get on the waitlist at www.yaelkeon.com/experience.

Not only will you get earlier access than the general public, you will be able to get your hands on some exclusive bonuses.

As part of this I am also creating a brand new, free masterclass called The 7 Revolutionary Email Marketing Secrets to grow your business with more ease in 2022 and beyond.

Inside this masterclass, I’ll be sharing the tips, tricks, and hacks that the normal list building gurus don’t share.

Find out more and register at yaelkeon.com/secrets


Okay, back to goal setting! For this one I recommend, if you can, you head to your computer and open up a spreadsheet. If not, grab a pen & paper and have a go. If you are listening while driving or walking you can definitely still listen and either come back to revisit this episode while you do the work or just remember the process.


It’s pretty simple and takes just 5 steps, outlined below, but explained in detail in the episode:

Step 1: Come up with your freedom number

Step 2: List out your current offers (and any you want to introduce) then figure out how many of each you need to sell to reach your freedom number

Step 3: Ask yourself – is this achievable given the time you have?

Step 4: Find your conversion rate

Step 5: Calculate your list size needed to reach that goal


Now this number may be super scary or feel doable but it is important information to know. This isn’t meant to scare you. Instead it’s meant to empower you.


If you want guidance with any of this, including strategic planning, even more ideas, subject lines, email writing tips and even swipe files then The Email Experience membership is for you. Don’t forget there is a launch at the end of this month, complete with signup bonuses, so if email marketing is a part of your goals for 2022, go on over and pop your name on the waitlist at www.yaelkeon.com/experience.  


Thank you for joining me today. I’d love to hear from you about what you have enjoyed from this episode or what you want to know more about or which software you want me to cover next please let me know over on Instagram @yaelkeon.

I’ll see you in the next episode.


Want to see more of what I get up to when I’m not podcasting? 


Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.