Email Marketing for Services
All you need to attract more clients and support their journey with you—on autopilot!
The secret sauce to effective email marketing for service based businesses?
Understanding the journey that your clients go through
and replicating with email
This means understanding:
> Their current challenges, frustrations and aspirations - to attract the RIGHT LEADS.
> What they need to know & feel and what excuses get in the way - to help them make an INFORMED DECISION about working with you.
> Your processes and signature systems - to AUTOMATE as much of the delivery as possible. Creating great client support and reducing your admin load.
> WHO is in your audience and if different leads and clients need different things from you.
And what messages they need in order to feel heard, supported and nurtured no matter where they are at right now.
Email marketing makes these personalised experiences possible.
Here's some things you may not know email marketing can do for you...
Generate quality leads
With services, it's always quality over quantity so you can focus on highly niched and targeted lead generation strategies.
This could be traditional lead magnets (pdfs) and masterclasses. OR you could do personalised quizzes, assessments or discovery calls. The key is highly targeted messaging.
Send more than just newsletters
In fact, scrap the news part altogether.
Instead, focus on sending letters that share something your subscribers need to hear today. This is what creates deeper connection.
Sell in every email - without being pushy
Make it easy for subscribers to make that next booking by adding smart header and footer content blocks with simple calls to action.
This is also the place to add conversion boosting details like testimonials, quick-answer icons and social proof.
Integrate with all your extra apps
Don't have email standalone - the more information you have the better! Connect to your Proposals, Bookings, Forms, Contracts and Carts to ensure all your communications come back to one place.
The Result? Your full sales pipeline is managed within your email software.
Support sales teams
There is still a place for 1:1 sales with services. But that does not mean you can't back up your sales efforts with some smart marketing. Leverage the aforementioned integrations to know exactly what stage your leads are at.
Then you can supplement your sales with sending extra information, automated follow ups and even reminders to you or your sales team that it is time to personally check in.
Reduce admin load with streamlined onboarding
By sending onboarding sequences that go through all the possible scenarios.
Communicate how the process works, send the contracts & the forms and answer the FAQs. Plus send reminders if key steps aren't taken.
Add in some effective offboarding and/or bridging automations to the next offer and you'll also eliminate that post-service support creep.
Want some Email Marketing Magic added to your Business?
If you want to know how Email Marketing really works
Free, mini-training Beyond Words: The 7 Drivers of Email Engagement
If you want to pick & mix what you implement now...
Finally… an email marketing course that teaches email marketing
If you want it done for you...
Whether you are starting from scratch, migrating software or sorting out a "hot mess", check out The Email Implementor.
Unsure what you need? Book a Complimentary Strat Chat here.
SUGGESTED PODCAST EPISODES & BLOGS JUST FOR YOU
Top Automations in Email Marketing for Service Businesses
We’re diving deep into the magical world of email marketing for service businesses, specifically focusing on email automation and how it can transform your business. Whether you’re a coach, consultant, freelancer, contractor, or provide done-for-you work, this is for you!
Services: Choosing the right email marketing software | Episode 84
It’s that time again where I answer the FAQ of “what’s the best email marketing software for my business: - but instead of talking generally I want to get stuck into the specifics for services businesses.(E-commerce was covered back in episode 78 and digital products...
Services Email Marketing in a Nutshell | Episode 03
Welcome back to Easy Email Marketing. In this episode I’m exploring the basics of email marketing for service-based businesses. Don’t worry if you’re not a service-based business, this is one of three starter episodes. Ecommerce businesses, I explored the basics of...
What software should I use?
Good question! And the answer is whatever you will actually use!
So if you are already using something, you are happy enough with it and it has the functionality your growing business needs then no need to switch "just because".
But if I were to recommend something...
It would be MailerLite if you just need something simple
Not only does it provide all the essential email marketing functionality, it does it at a fantastic introductory price and is very simple to use.
Or if you want have a lot of different scenarios and/or you want to also manage a more advanced sales pipeline, I would suggest ActiveCampaign.
A versatile email marketing platform designed for businesses that want to do it all. With advanced automation and CRM capabilities it's perfect for those looking for flexibility and scalability.
Hi, I'm Yael
Business Strategy & Systems Consultant, for small business owners building a business around their life, unapologetically.
> A marketing degree, an MBA, and a stack of courses since. The learning never stops.
> 25 years in marketing, more than 10 of them online, and hundreds of business owners helped.
> Strategist and builder in one. I design it, and then I build it.
> The whole picture: marketing, sales, and delivery, joined up.
> Host of That System's Show Podcast
> Neurodivergent founder, running the business during school hours.
> FIFO wife, soccer mum of two, netball player, Survivor superfan, puzzler and lawn enthusiast.
I have the strategic brain, the technical chops, and the actual qualifications, so you can be confident I can help you. And because I run my own business around school hours with a brain that needs things a certain way, I build yours to suit how you work rather than how you think you're supposed to.
ARE YOU PROVIDING THE FULL EXPERIENCE FOR YOUR SUBSCRIBERS?
This is what you should have covered...
The Sign Up Experience
Have your audience eager to join your list and make it easy for them to do so.
Go beyond "subscribe to my newsletter" or boring "top tips" lead magnets and see how it can work for you.
The Welcome Experience
Have your newest subscribers feeling the love from the moment they join your world - and converting ASAP.
This is when your subscribers are most eager to hear from you so make it count!
The Nurture Experience
Consistently engage with your subscribers with great content, great offers and great emails (with a dash of automation & conditional content).
The Sales Experience
Yes you need to sell - but you can do it in a feel good, service led way. Choose from "everyday" strategies, promotions and launch models. Add some clever retargeting automations and you have a complete sales system.
The Post-Purchase Experience
Your email strategy shouldn't end once your subscriber hands over their credit card. In fact, it's just the beginning for building loyalty and trust.
Reduce your admin load and onboard your new clients seamlessly.
Learn more about the 5 Email Experiences in the Email Experience Membership
