Strategy & Systems Shift
You know what you want to make happen, but don't know how.
I'll figure it out for you.
You want more sales
but don't want to run promo after promo
You want more time
but anytime you look at your processes and tech, you get overwhelmed and decide it's just "easier" to manually do same annoying fiddly step. Every day.
You want more connection with your audience
but struggle as you are trying to talk to everyone at the same time (and not cutting through)
You want it to feel easy.
I'll identify the quickest and easiest ways to get there
Over the past 10 years, I've worked with 100s of online businesses in ecommerce, services and digital products to create unique experiences for their subscribers and to streamline business processes.
Backed by an MBA, Bachelors of Commerce and a tonne of learning, I have the strategic experience to find your perfect blend of automations, segments and emails.
But I'm not just the strategy. I know the tech. I know exactly how to bring it to life. And if I don't know how yet, I figure it out.
Sounds like someone you need on your team right? Let's get your strategy sorted.
Introducing the Strategy & Systems Shift
This is where I take a good hard look at how you do business, where you want to go and what you want your tech to handle for you
(even if you don't know exactly what is possible yet)
Then I create an actionable email marketing and systems strategy for you to implement including:
What the numbers are saying about what is working (and what isn't) - identifying where you can get your quickest wins from
Recommendations of the best software tools for the job and how to integrate them seamlessly
The automations and messages you need to support your leads, customers and clients at every stage
How to organise your contacts so you know who is who and how to show up best for everyone
What manual processes can be reduced or replaced
OH, and yes, what to send as part of your normal campaigns
You'll know exactly what to do, what to say and have the tech tools to back you up.
WHO THIS IS FOR
Business owners who are ready to buy back their time, increase their sales and reduce their tech headaches through powerful systems, automations and smart marketing.
You just want it to be easy, repeatable and stress-free.
You also want your customers and clients to feel seen, understood and taken care of.
Here's (just some of) the ways we can take your email marketing from basic to breaking edge
ecommerce
> Streamlined integrations with your ecommerce store and extras like Reviews, Wishlists and Rewards
> Use purchase and subscriber activity to customise who gets what emails, when
> Leverage predictive send times, dynamic coupons, custom product feeds and conditional content to make each email unique
> Create product or product specific post purchase sequences to reduce those helpdesk requests
> Add list growth boosting strategies that aren't just get 10% off
Service Providers
> Connect your email marketing software with your CRM, calendar booking, form filling, contract signing apps and more
> Use the above info to customise who gets what automations and supporting onboarding and offboarding
> Identify your hottest leads and backup your sales pipeline with those additional follow ups and ensuring you are checking in with who you need to
> Test ideas for more leveraged and scalable offers like workshops, group programs and courses.
Digital Creators
> Integrate with your cart software, learning management system, form filling apps and more.
> Create customised automated experiences using the above info and other subscriber activity
> Enable subscribers to have a choice about what emails they get and what they don't
> Create waitlists, backstage offers and test your new ideas without investing hours of time creating all your assets for it not to sell
Here's how it works:
90 Minute Deep Dive
We begin with a highly focused 1:1 session where I ask the hard hitting questions about how your business works now, what your biggest frustrations are and what you would like to see happen.
We'll map out your core business processes and systems while also talking about what makes your audience tick, how you help them most and, most importantly, how to get them from one step to the next, seamlessly.
Yes, email marketing is a the core but we'll look at how it integrates with all your other systems.
The Strategy & Systems Action Plan
Based on the deep dive, I'll give you a highly action focused strategy to streamline and systemise it all.
This will show you what is possible and how.
You'll get a custom plan including a mix of process maps, automation outlines, email ideas, task trackers and more.
The Big Reveal
We'll hop onto a second 1 hour call where I'll present your strategy, your processes and how we can bring it to life.
This is where you'll get those A-HA moments and wonder why you hadn't done this before. Plus it's your opportunity to ask questions (and add in your what if scenarios).
We'll decide on the top priorities and what will happen, when.
If at this stage you decide you'd prefer me to do the setup for you, we can look at options for switching to The Implementor package.
Making it Happen
A strategy is good and all but without action it's just a fancy digital document.
So to encourage you to actually do it, you have 4 weeks of my support via email during business hours. I'll also be checking in every week to make sure you are on task.
If you have a VA or team member doing some of the work, we can loop them in too.
I'll also equip you with any resources, courses or tech tutorials that will help you make progress (without overwhelming you with course content you don't need).
Ready? Let's lock in a time
Investment - AU$1000 including GST
Still on the Fence?
SYSTEMS & SOFTWARE
Here's just some of the systems I have worked with...
(As you can see - I don't discriminate)
ActiveCampaign
Klaviyo
MailerLite
MailChimp
Kit
Omnisend
Kajabi
Go High Level
Salesforce
Shopify
WordPress
WooCommerce
Divi
Squarespace
Wix
Google Analytics
Thrivecart
Thrivecart Learn
Membership.io
Memberpress
Teachable
Thinkific
Mighty Networks
Zapier
Automate.io
Calendly
Acuity
TidyCal
Cliniko
Dubsado
Let's do this
Hi, I'M YAEL (and this is why you should trust me)
When I’m not fleshing out email marketing strategies, figuring out how to get that tech thing to work (even when support says it can’t be done) or swearing at my computer load speed times you can find me in full mum mode, trying (and failing) to revive my front lawn or spending my evenings with a puzzle while listening to true crime or Survivor strategy analysis podcasts.
Yep. Even when I finally get that peace and quiet the only way to shut my brain down is to solve different sorts of puzzles and listen to different types of strategy.
It’s just how I’m built and what my brain loves.
Which is why it is no mistake I do what I do – creating ways to make business life easier using email marketing strategy.
My superpower (for lack of a better term) is to draw out exactly how your business works and what your goals are – and then translate that into a sound strategy and figure out how to get your software to “do that thing”.
I’m strategy AND tech. Most coaches or consultants out there are either big-picture strategists or tech wizards. I’m the 2 for 1 special. Not to brag – it’s just what it is. (Side note: I’m direct, no-BS as well if you couldn’t tell).
Email marketing is my speciality which is no surprise considering that the year I began my Marketing and Advertising degree is the year MailChimp was founded.
I’ve been there every step of the way seeing the good the bad and the ugly (and there were some realllllllyyyyy ugly emails back then!)
From old-fashioned round up newsletters to the early list building days (where someone would give you their email address for a 5 line checklist) to the meta ads revolution to the introduction of GDPR, AI & DMARC. I’ve been there done that.
With hundreds of clients of all sizes and industries ranging from corner bricks-and-mortar stores to ecommerce empires. From one man band service provides to memberships serving 1000s. From virtual assistants to multi-national corporations.
I’d love to get to know your business too…
years marketing experience
MBA
BComm (Marketing & Advertising)
Australian Marketing Institute Professional Member
