You spend an hour writing the perfect email, hit send, your software confirms it's delivered and then nothing. No opens, no clicks, no replies. Sound familiar? Before you rewrite your subject line or blame your copy, there's something more fundamental worth checking: are your emails actually being seen?
This is episode one of a four-part series on fixing your email engagement, and we're starting at the foundation. Because there's no point optimising your open rates if your emails are landing in spam.
You'll learn:
- The four engagement steps every subscriber moves through (and why most people are skipping the first one)
- Why deliverability is a quiet problem and the tools you can use to check yours right now
- How your email design, send frequency, automations, and segmentation all impact whether your emails reach the inbox
Copy is only 20% of what makes email marketing work. The other 80% is everything happening beneath the surface: your design, deliverability, content strategy, automations, and segmentation. It's why the swipe file didn't work. It's why the email you asked ChatGPT to write got crickets. The words weren't the problem.
Deliverability issues are fixable and most of them are simpler than you think. A lot of it is a one-time setup job and then good habits from there.
Want to see more of what I get up to when I’m not podcasting?
- Hang out with me on Instagram @yaelkeon
- Get my freebie: 80+ Fill in the Blank Email Ideas
- Get the FREE getting started course: Get Started with Email Marketing
- Shop The Email Marketing Superstore
- Join The Email Experience
- 1-1 Consulting
