Your open rate isn't just a subject line problem. And in this episode, I'm going to show you exactly what else is going on.
This is part two of The Engagement Fix series, and today I'm diving into opens: what's actually driving them (and what's quietly killing them) beyond deliverability and copy.
You'll learn:
- The six factors that impact your open rates that most people never think about
- Why sending more frequently can actually improve your overall engagement numbers
- How automations outperform broadcast emails on opens by around 52%, and how to use that to your advantage
Open rates aren't a perfect metric anymore, but they still matter. And there's a lot more you can do to move them than tweaking your subject line.
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