This episode is the fourth of five in a series all about the different email marketing options out there.

I’ll be dropping the fifth mini-series episode in 2-3 weeks so you’ll still get your other email marketing inspiration between now and then. I felt it was important to include a deeper dive on each of the more popular email marketing choices, hence this mini-series, and so far, the email marketing options I’ve explored are ActiveCampaign, ConvertKit, and MailChimp. Today I’m going to dive into MailerLite


If you want more guidance about what the best email marketing software is for you make sure to check out episode 5 where I broke down what criteria you should be looking at when making the choice.

I also have extra resources and a worksheet available at


Inside this episode I’m deep-diving into MailerLite.Now back in the day, I used to just write off MailerLite as a very “basic” piece of software. I always thought that if you were going for a free option to start you’d go with MailChimp or if you could pay you’d go with something more advanced.

But over the past few years MailerLite has really improved AND after having worked on many implementations for clients and teaching it inside The Email Experience I can safely say it is one of my favourites.

You really get a lot of bang for your buck (which starts at free for up to 1000 subscribers) and it can do almost anything the more advanced software can do.

But as with anything there are pros and cons and different sorts of businesses so I’m going to break that down first and then conclude with some tips about how to get the most out of it.


Go on and have a listen, even if you’re not using MailerLite. And if you’ve got any questions, don’t hesitate to ask! DM me on Instagram, or get in touch via my website.


Want to see more of what I get up to when I’m not podcasting? 

Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing.