The P.S. is one of the most important areas of real estate in your emails – yet so many people forget to utilise it.

Whenever someone scans an email they go first to the subject line, then to the opener and skip to the end.

In fact, stats have shown that “79% of people who opened a direct mail pack read the postscript first, before reading anything else”

That’s what makes this place super valuable – either as a summary or reinforcement of the email content or as something completely different.

No matter what purpose you want it to serve, it’s important that you use this space for something.

And in this episode, I’m sharing 6 different ways you can use the P.S. to increase sales or engagement in your emails.


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