REPLAY: YOUR UNTAPPED SALES MACHINE
I'M NOT HERE TO WASTE YOUR TIME TELLING YOU EMAIL MARKETING IS IMPORTANT - YOU ALREADY KNOW THAT
In fact, the more you hear the stats, the more you feel guilty that you haven't done more about it yet.
Let's end that and give you what you really need:
A clear strategy designed for you
Not something cookie cutter or limited to email marketing basics. But instead, something that takes into account your full business operations.
Actual tech support
You can send an email - that's fine. But you would love someone to setup your automations, integrations and other fiddly bits. With instructions on how to edit it later.
Action & Accountability
But not through the "oh I purchased a program so I need to use it sense" but an actual "here’s what I'm working on, when I'll be doing it AND someone who will personally check in that you have done it" sense.
And all this from someone who has seen it all.
Not someone who has just had success for their own business and gives you a copy & paste strategy that worked for them but actually doesn’t help you in the slightest.
You’ll get all this from someone who will invest the time to get to know your business, it’s needs and match it with 2 decades of experience, 2 (relevant) university degrees and who has worked with 100s of small business owners like you.
INTRODUCING THE EMAIL EXPERIENCE VIP EDITION

An intimate 12 month program for turning your email list into your most profitable asset. Making business life a heck of a lot easier.
Recommended for established small business owners who (probably) have an email list but aren't using it to it's potential.
Ecommerce. Service Providers. Digital Creators.

HOW WE WILL BUILD YOUR FULL EMAIL SALES SYSTEM
Monthly Strategic Missions (That are actually useful)
I know you don't need another "here's what email marketing is" lesson that leaves you wondering what to actually DO with it.
Each month, you'll receive a focused mission that combines just enough theory (so you understand WHY it works) with a clear action plan (so you know exactly WHAT to do).
You’ll get a specific action plan with direct links to resources you need to make it happen – including bonus access to any of my courses which will help along the way.
The first missions will focus on essentials like engagement, sales and subscriber organisation.
After that? Topics will be selected based on what the group needs most. This is not just some rigid program but something that is tailored to your needs.
"I have always known the power of email in business but I have never met anyone who was able to drill it into me quite like Yael can.
My email open rates improved, my connection with my audience deepened, I no longer had to rely solely on social media because I was connecting through email. But more importantly, for me, my confidence skyrocketed. My confidence in what I was selling and who I was selling to. Seeing those open rates (and people choosing to listen) really cements that your audience actually wants to hear from you."
Brinie Scheen, Business with Brinie
Done for you tech support (aka: Let someone else deal with the tech headaches)
You get 10 Tech VA hours to use whenever you need them over 12 months.
Translation: When you hit that wall of "ugh, I don't want to figure this out," you don't have to.
What we'll handle for you:
- Those fiddly integrations that make you want to throw your laptop
- Setting up automations (without the usual hair-pulling)
- Fixing those weird tech issues that make no logical sense
- Solving deliverability problems (so your emails actually, you know, arrive)
- Platform migrations (without the usual disaster stories)
But here's the real kicker – we don't just fix it and vanish. Everything gets documented so you can either do it yourself next time or hand the instructions to your own VA.
The best part? We're not some random tech team that has no clue about your strategy. We're working with you on the big picture, so whatever we build actually aligns with what you're trying to accomplish.
No more spending 3 hours watching YouTube tutorials for something that should take 15 minutes. Just request the help and get back to the stuff that actually grows your business
(Need more than 10 hours? You will have access to purchase additional hours down the track if need them)
"Yael has managed to link my Squarespace, Memberspace, ActiveCampaign (and possibly some other things that I've forgotten), so that when a new members joins my membership, they receive a whole onboarding sequence which tells them what to expect from my membership, what I need to set up their portal, a form for them to complete which then automatically sets their staff up in teachable and so much more!
Getting her to help me was the best investment and money spent! I have so much time back to focus on other things and it has taken away so much anxiety!!"
Aspen, Nourished Beginnings
Monthly Coaching & Coworking Calls (Where things actually get done)
Let's be real for a second - you don't need more email marketing theory. You need to actually DO THE THING.
Here's the brutal truth: The difference between businesses killing it with email and those who aren't? It's not knowledge. It's implementation.
These monthly 3-hour sessions are your "no more excuses" solution.
The idea is simple, you lock these times in your calendar as when you are going to work on your email marketing. Then you login to Zoom to see my smiling face and your other VIPs.
The call will begin with some hot seat coaching where we talk about current challenges and what you are working on and then we get to work. I set a pomodoro timer and you get things done - all the while I am there if you need to ask quick questions.
"Setting aside three hours to deliberately strategise and take action on business tasks has seen me make moves in the business that I would previously have thrown into the too-hard basket. I have felt supported and well cared for as I have worked together in our small team."
Mel Bagnall, Ridgy Didge Resources
Monthly Accountability Check Ins (Because "Someday" isn't a strategy)
We both know what happens without accountability. Those brilliant email plans? They sit as gathering pile of post its while you handle "more urgent" things. (Spoiler: There's always something "more urgent".)
Here's how we're breaking that cycle:
At the end of each month, you'll fill out a simple accountability form. Not because I love paperwork (I don't), but because this is where the magic happens. You'll lay out:
- What you're tackling next month (Mission-related or not - you're the boss)
- Exactly what emails you're sending and when (no more "I should probably send something...")
- How the previous month went (because celebration AND learning from mistakes both matter)
Here's the good part: I personally review every single submission.
That means you get:
- Strategic tweaks that could make your plan even better
- Topic suggestions when you're stuck
- A marketing buddy who actually checks if you did the thing
Why does this matter? Because "I'll get to it later" has killed more email marketing strategies than bad subject lines ever could.
This isn't about making you feel guilty - it's about giving you the structure and support to finally turn your email marketing from a "should do" into a "done and dusted".
"Yael got me using my ActiveCampaign subscription, which hadn’t been touched in the eight months I had had it. I now know how to create emails, lists, landing pages and a whole heap of things I didn’t know I need to do."
"Even if I am over ambitious in what I think I can get done, I get much further that I would on my own. I thoroughly recommend joining Yael’s programs.”
Caroline Smith, Jackadder Business Consulting
PLUS: All the Good Stuff from the standard email experience membership
You know what's better than support? MORE support.
Think of this as your "I've got your back" safety net. Everything from The Email Experience membership is yours, which means...
2 group coaching calls a month (different times from your VIP calls - because sometimes you need extra help)
1 tech check a month (for those "is this right?" moments that don't need full VA support)
1 copy critique a month from our expert copywriter (so your emails actually sound like YOU)
Plus a private Facebook group where you can hang out with other people who get weirdly excited about email marketing. (Yes, we exist. No, we're not sorry.)
"My list has grown from zero to several hundreds. I’ve got my first client and many more afterwards. I couldn’t achieve all these without the help of Yael. If you’re on the fence of joining The Email Experience, I would highly recommend taking action now. It’s an investment you won’t regret”
Miyuki, Japan Travel Essentials
BONUS: 1:1 STRATEGY CALL WITH PERSONALISED PLAN
(30 Minutes That'll Change Your Whole Email Game)
Let's kick this thing off right with a private 1:1 strategy call with yours truly (that's me, Yael).
We’ll:
- Nail down your big-picture strategy using my signature 5 Email Experiences Framework
- Identify your key subscribers groups are and who needs what
- Uncover the integrations and automations you’ll need to make it happen
At the end you’ll get it all presented in a structure document. But not one that is static – one that will grow with you as the year progresses.
"My strategy call with Yael has absolutely been a game changer for me!!!! Prior to this meeting, I didn’t have any automations set up, I knew I needed them - but it all felt too hard (I am most definitely NOT very ’techy’) - but that ALL changed quickly once our session was done!
Not only did the flows and systems we deep dived into make creating the content easy, but the strategies for implementing them also felt (and was!) super easy too!!"
Liv Morgan, By Liv
DOORS CLOSING IN...
(Unless sold out prior)
THE EMAIL EXPERIENCE vip IS THE GAME-CHANGER YOUR BUSINESS
(AND YOUR BORED SUBSCRIBERS) NEEDs
Bespoke Strategy - knowing exactly what emails to send, when to send them and who to send them to. Taking into account your unique business processes, the other software you use and how you like to do business.
Streamlined Processes - no more getting stuck on automations, integrations, or deliverability issues. You'll know exactly what things your email marketing software will do for you.
Action - taking your email fom your to do list to your #1 sales channel.
Together we'll make email marketing feel easy, clear and profitable. (Maybe even exciting)
Hi, I'M YAEL (and this is why you should trust me)
When I’m not fleshing out email marketing strategies, figuring out how to get that tech thing to work (even when support says it can’t be done) or swearing at my computer load speed times you can find me in full mum mode, trying (and failing) to revive my front lawn or spending my evenings with a puzzle while listening to true crime or Survivor strategy analysis podcasts.
Yep. Even when I finally get that peace and quiet the only way to shut my brain down is to solve different sorts of puzzles and listen to different types of strategy.
It’s just how I’m built and what my brain loves.
Which is why it is no mistake I do what I do – creating ways to make business life easier using email marketing strategy.
My superpower (for lack of a better term) is to draw out exactly how your business works and what your goals are – and then translate that into a sound strategy and figure out how to get your software to “do that thing”.
I’m strategy AND tech. Most coaches or consultants out there are either big-picture strategists or tech wizards. I’m the 2 for 1 special. Not to brag – it’s just what it is. (Side note: I’m direct, no-BS as well if you couldn’t tell).

Email marketing is my speciality which is no surprise considering that the year I began my Marketing and Advertising degree is the year MailChimp was founded.
I’ve been there every step of the way seeing the good the bad and the ugly (and there were some realllllllyyyyy ugly emails back then!)
From old-fashioned round up newsletters to the early list building days (where someone would give you their email address for a 5 line checklist) to the meta ads revolution to the introduction of GDPR, AI & DMARC. I’ve been there done that.
With hundreds of clients of all sizes and industries ranging from corner bricks-and-mortar stores to ecommerce empires. From one man band service provides to memberships serving 1000s. From virtual assistants to multi-national corporations.
I’d love to get to know your business too…
Just some of my amazing clients...




here's what you get
VIP PROGRAM EXCLUSIVES
» Monthly Mission with Action Plan and bonus access to courses needed to complete that mission
» Monthly Accountability Form and Email Plan with personalised Feedback
» Monthly 3-hour Coaching & Coworking Call
» 10 Hours Tech VA time to use across 12 months (Value $1,000)
» Option to purchase additional VA time (only past package 1:1 clients currently have access to this)
PLUS ALL THE STANDARD EMAIL EXPERIENCE MEMBERSHIP INCLUSIONS
» Core email marketing strategy lessons including The 5 Email Experiences framework, deliverability and optimisation
» 1 x Tech Check a month with Yael to see if you "did that thing right" without needing to use your Tech hours
» 1 x Copy Critique a month with copy expert Stacey King
» 2 x Group Coaching Calls a month for any extra niggly questions.
» Private Facebook Group
AND THEN THERES THE BONUSES
» 30 minute 1-1 Strategy Call to kick off your plans (Value $500)
» Email Marketing Strategy working document
» Personalised Portal Pages (all your resources in one place)
» How to... Software Course (your choice of ActiveCampaign, Klaviyo, MailerLite, Kit or MailChimp) (Value $150)
» Extra courses as gifts as and when we need them (Value $9 - $200 each)
all of this for only AU$1250* for the year
Or 12 monthly payments of AU$110
*Plus GST for Australian Residents
SERIOUSLY ... WHERE ELSE ARE YOU GOING TO GET PREMIUM EMAIL MARKETING CONSULTING FOR THAT?
20 VIPS MAX
We begin March 3rd
and HERE'S HOW I'LL HELP YOUR BUSINESS

ECOMMERCE
You’ll be building out a full range of automations that ensure you have fence-sitters converting and customers coming back time and time again.
Your list will be consistently growing – through not only a discount code (only if you choose!) but also through effective lead magnets.
You’ll know how to speak to your list beyond just product promotions, new releases and talking about features. You’ll go deeper and create that ultimate brand loyalty.

SERVICES
Building that know, like and trust factor is crucial to service based businesses and I’ll show you the strategy to do that through a simple lead magnet and welcome series that take your new lead on a journey to help them make an informed, feel-good decision to work with you. You’ll then continue to nurture that relationship with consistent emails until they are ready.
You’ll also build in methods and automations to serve your new clients after they have said yes to working with you and also to offboard them effectively. Admin time saved.

ONLINE EDUCATION
Building a leveraged business model is an amazing way to grow your business in less time. But it generally requires two major things: higher list numbers and automated experiences.
You’ll understand how all these strategies fit together and how to effectively sell your offer using either a Launch or Evergreen model. And how to get all that tech working together.
Plus you'll create simple onboarding, offboarding and other automations to retain those customers.
HERE'S WHAT OTHERS USUALLY PROVIDE
❌ A must get it done in 6 week course or there's not further support - but then you get stuck at the first step and next thing you know you are behind and give up altogether
❌ A grow your list quick offer - but this only scratches the surface. Why grow a list if you don't know what to send after they signup?
❌ A must use this software - or you don't get the support you need and you are left guessing or searching youtube for help.
❌ Generic Advice - a one size fits all, plug and play option that just says "use AI" to make it more like you.
❌ Zero tech support - so you have to spend hours setting up things that only need to be done once.
❌ False accountability - sorry a Facebook group you need to proactively show up in does not equal accountability.
HERE'S WHAT I BELIEVE YOU REALLY NEED
✔️ A spacious container - so that you can implement one step at a time and monitor the results. With complete support all the way. There is no "behind". But I'll keep you moving.
✔️ A complete email marketing strategy - which doesn't just include how to get more quality subscribers but also what to send (years) after the signup.
✔️ A choice - with tech support for the most popular email marketing software (and strategies that will work with almost anything)
✔️ Bespoke Strategy - based around how your unique business works
✔️ Done for You Tech VA Hours - we'll do the once off tasks for you or solve those tech wobbles that come up
✔️ Regular 1:1 Check Ins - so there is no hiding!
DOORS CLOSING IN...
(Unless sold out prior)
questions, answered
When do we begin?
Monday, March 3rd!!
As soon as you join, you'll receive an email with your access details and your first mission so you can get a sneak peek at what to expect. You'll also be able to book your bonus 1:1 call.
We'll then have 12 months working together through to the end of February 2026.
Can I join later?
At the moment, this is a single intake only and I don't have plans to open it up again until this time next year.
So even if March isn't great for you but April opens up, I still suggest taking up this opportunity now!
Will I get lost in the crowd?
No. This program is intentionally capped at 20 participants so that I can show up and support everyone equally.
I will take a personal interest in your business including practical measures like:
- The initial 1:1 strategy call so I can get to know how things work
- Direct access to your email marketing software
- Monthly accountability check ins (which I will personally follow up on if I don't hear from you)
- Introducing an additional coaching & coworking timeslot if numbers grow beyond 10
Of course, if you ghost me, I'll still send email check ins but I can't make you do the work!
When are the call times?
I have a very international audience so am very concious of making this as timezone friendly as possible. Therefore I am waiting to see where it the world all our participants come from to give everyone an equal opportunity to join the monthly 3 hour coaching & coworking call.
(As at the time of writing this already 50% of registrants are international and 50% Australian)
If we get enough participants, I will give 2 time choices a month so that you can choose the one that suits you most.
For context I am in Perth, Western Australia (AWST, +8GMT)
The Email Experience Group Coaching Calls already have 2 time slots, typically:
9am Perth AWST on the second Tuesday of the month (depending on daylight savings that's 11/12 Sydney, 8/9pm New York)
and
5pm Perth AWST on the last Wednesday of the month (depending on daylight savings that's 7/8pm Sydney, 4/5am New York, 9/10am London)
These also have the opportunity for you to presubmit questions and watch the recording for answers.
What does the monthly schedule look like?
Week 1
VIP: Yael reviews your monthly check in and provides personal feedback
Plus Tech Checks open in EE membership
Week 2
VIP: You are implementing based on my advice and the mission
Plus: Group Coaching Call in EE membership
Week 3
VIP: Coaching & Coworking Call where you can finalise anything, pick my brain or just get things done
Plus: Copy Critiques in EE Membership
Week 4
VIP: Next months mission is issued and accountability check in
Plus Group Coaching Call in EE Membership
Then we repeat!
Plus as needed you can request use of your done for you VA hours and ask any additional questions inside the Facebook Group.
How much time am I expected to commit?
I won’t lie- there is a time commitment here. But that’s the whole point isn’t it? You actually are getting your email marketing done!
BUT you’ll be getting it done as efficiently and effectively as possible as you’ll:
- Know what you're doing
- Have a tech team to do those once off fiddly tasks or solve those tech problems that would have taken you 5 times as long to figure out
PLUS we’ll be buying back your time you time in other areas too like removing some of your repetitive admin and customer support tasks. And less time selling.
In terms of time commitment, I'd allow:
- 30 minutes a month to do your accountability check ins and planning
- 30 minutes a month to review the monthly action plan (I'm keeping these as brief and to the point as possible)
- The 3 hours a month coaching & coworking call (where you'll do the majority of your project work)
- An hour a week to ensure you are consistently sending emails
So 4 hours a month on your projects plus the time to write your regular emails.
Time you should win back tenfold.
What Email Marketing Software do you support?
Unlike other online coaches - I don't tell you you have to be using any particular software to get the most out of my programs.
I pride myself on my ability to learn systems quickly and solve tech challenges.
That said, not all software is the same so I cannot guarantee that all strategies will work in your software. If we hit a limitation, I can make recommendations of the a good alternative for you. And with your done for you hours we can help you with the move. But only if absolutely necessary!
I also highly recommend not skimping on just the free version of your software. Trust me when I say paying even a small amount each month can save a tonne in time and sanity.
Of course, I am only 1 person and cannot have resources and trainings available for the 100s of software options out there. My specialties are ActiveCampaign, Klaviyo and MailerLite. I also have extensive experience with Kit (Previously ConvertKit) and MailChimp.
I have (or want to get) a va, can they get access?
We won't limit any of the content just to you. If you have a VA, just let us know and we can grant them the same access to the portal as you.
However, I don't want you to just handball it completely. Email marketing is a core strategy that impacts so many elements of your business. Therefore it is important that you personally understand the strategy, the tech possibilities and how it works.
Any done for you tech support we do for you will include a process document and/or video tutorial on how it all works and/or how to do it yourself in future. So whether you will do it yourself, have a VA now or get a VA in future they will be equipped with the instructions they need to make it happen.
What is the difference between this and standard The Email Experience membership?
The Email Experience membership is crafted to provide a means of support to anyone who has purchased one of my DIY courses OR who just want a way to get questions answered. This provides a highly affordable option for ad-hoc support.
It includes:
Big picture 5 Email Experiences Framework lessons
2 x Group Coaching Calls a month
1 x Tech Check a month
1 x Copy Critique a month
Facebook Gorup
The WTF Can I Send (to my list) course
The Everyday Email Sales course
What the membership doesn't give you is highly personalised support and accountability. It also doesn't include any additional courses or content.
The vision for The Email Experience VIP edition is to give you the opportunity for significantly more personalised support and direct access to me (Yael).
It fills that gap between a larger group with quick questions and complete 1:1 support which could be out of reach.
Plus as a smaller, more involved group it will have a more mastermind style feel to it to.
Finally, the Email Experience membership has no minimum commitment where this VIP edition is a 12 month support package.
If you think The Email Experience is a better fit for you, you can check it out here.
You can also explore my range of DIY courses in The Email Marketing Superstore.
I prefer to work 1-1, do you have those options?
Yes, I do have limited places for 1:1 consulting. You can find out more details on my Work with Me page.
What's your cancellation policy?
If in the first 30 days you decide that The Email Experience VIP is not for you then you can request a full refund. After that it's expected that you follow through.
Of course, we recognise that things come up so that if you are on a payment plan and you have some extenuating services we can discuss options.
I have more questions - where can I contact you?
Pop Yael an email at yael(at)yaelkeon.com and I'll get back to you ASAP.
SYSTEMS & SOFTWARE
Here's just some of the systems I have worked with...
(As you can see - I don't discriminate)
ActiveCampaign
Klaviyo
MailerLite
MailChimp
Kit
Omnisend
Kajabi
Salesforce
Shopify
WordPress
WooCommerce
Divi
Squarespace
Wix
Google Analytics
Thrivecart
Thrivecart Learn
Membership.io
Memberpress
Teachable
Thinkific
Mighty Networks
Zapier
Automate.io
Calendly
Acuity
TidyCal
Cliniko
Dubsado
DOORS CLOSING IN...
(Unless sold out prior)
ONE LAST TIME - HERE'S WHAT YOU GET
VIP PROGRAM EXCLUSIVES
» Monthly Mission with Action Plan and bonus access to courses needed to complete that mission
» Monthly Accountability Form and Email Plan with personalised Feedback
» Monthly 3-hour Coaching & Coworking Call
» 10 Hours Tech VA time to use across 12 months (Value $1,000)
» Option to purchase additional VA time (only past package 1:1 clients currently have access to this)
PLUS ALL THE STANDARD EMAIL EXPERIENCE MEMBERSHIP INCLUSIONS
» Core email marketing strategy lessons including The 5 Email Experiences framework, deliverability and optimisation
» 1 x Tech Check a month with Yael to see if you "did that thing right" without needing to use your Tech hours
» 1 x Copy Critique a month with copy expert Stacey King
» 2 x Group Coaching Calls a month for any extra niggly questions.
» Private Facebook Group
AND THEN THERES THE BONUSES
» 30 minute 1-1 Strategy Call to kick off your plans (Value $500)
» Email Marketing Strategy working document
» Personalised Portal Pages (all your resources in one place)
» How to... Software Course (your choice of ActiveCampaign, Klaviyo, MailerLite, Kit or MailChimp) (Value $150)
» Extra courses as gifts as and when we need them (Value $9 - $200 each)
all of this for only AU$1250* for the year
Or 12 monthly payments of AU$110
*Plus GST for Australian Residents
SERIOUSLY ... WHERE ELSE ARE YOU GOING TO GET PREMIUM EMAIL MARKETING CONSULTING FOR THAT?
20 VIPS MAX
We begin March 3rd
JOIN NOW
THINK THIS WILL BE JUST ANOTHER STATIC CONTENT, UNSUPPORTED, BUT NEVER GET AROUND TO ACTUALLY IMPLEMENTING COURSE?
If you commit, so will I. I’ll be there regularly to ensure you’re creating something that will get you discovered and grow with your business.
The skill set you’ll build in this program will never be wasted, and even if you decide to outsource your email marketing, you’ll know exactly what you should be expecting as a return on your investment and easily align email with your wider marketing and business strategies.
You might have made a start or not at all, but if you have a business, and the drive and commitment to do the work, you’ll walk away with a whole new set of tricks in your small business marketing repertoire.
Brinie Scheen, Business with Brinie
Aspen, Nourished Beginnings
Mel Bagnall, Ridgy Didge Resources
Caroline Smith, Jackadder Business Consulting
Miyuki, Japan Travel Essentials
Liv Morgan, By Liv