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webinar replay & resources :
7 marketing principles that add power to your promotions
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extra references
During the Webinar, I asked which of the 7 Principles you could take action on today. Here they are summarised with some extra links you might find useful.
PRINCIPLE #1: HAVE A TARGET MARKET
Why it’s important: Helps you to understand what is valuable to your audience.
Action: Dig Deeper with your Ideal Customer Avatar
Resources:
5 Ways to Refine your Target Market
Getting Real About your Target Market
Target Market Playbook (Fillable PDF Download)
PRINCIPLE #2: HAVE AN ENTICING OFFER
Why it’s important: How you provide value to your customers
Action: Make a list of ways in which you provide that value (beyond just the features)
Resources:
The 4 Step Formula to Identifying Unique Selling Point
Unique Selling Point Workbook
Your Price Isn’t the Problem
PRINCIPLE #3: HAVE A COMPELLING BRAND
Why it’s important: Creates a sense of familiarity and personality to your business.
Action: Write down the characteristics you want your business to be known for
Resources:
10 Steps to DIY your Brand
How to Brand your Business on a Budget
Branding Cheatsheet (Fillable PDF Download)
PRINCIPLE #4: HAVE A PLAN
Why it’s important: How you get your audience to see & connect with your offer
Action: Choose a focus and check if what you are doing aligns with this focus
Resources:
How to Create a Marketing Plan. Part 1: Reflection
How to Create a Marketing Plan. Part 2: Vision
How to Create a Marketing Plan. Part 3: Inspired Action
How to Create an Online Marketing Strategy in 30 Minutes or Less
Super Swift Marketing Strategy (Fillable PDF Download)
PRINCIPLE #5: SYNERGY
Why it’s important: What creates impact
Action: Write down your one, core message
Resources:
The 5 Must-Have’s of an Online Marketing Strategy
Message Mastery Playbook (Fillable PDF Download)
PRINCIPLE #6: CONSISTENCY
Why it’s important: Builds Trust
Action: Choose one thing you can systemise
Resources:
How to Post to Instagram in Less than 5 Minutes a Day
How to Save a Tonne of Time Posting to Facebook & Twitter
How to Get More Traffic in Less Time Using Pinterest
How to Automate your Emails and Still Keep it Personal
How to Organise your Ideas and Content
How to Make your Marketing Plan Happen
PRINCIPLE #7: SUCCESS MONITORING
Why it’s important: Helps you to scale
Action: Go into your Google Analytics and check where your traffic is coming from
Resources:
How to Understand your Google Analytics
Google Analytics Spreadsheet Template[/vc_column_text][/vc_column][/vc_row]
