Let's make your business life easier
Strategy-led systems for your marketing, your sales, and your delivery, without losing the personal touch
Your business works... sort of.
It works because you remember.
Because you copy that detail across by hand.
Because you know which tool the answer is hiding in, and you're the only one who does.
The only problem is that every time you go to do the next task, you need to remember all that and that means an extra 20 minutes finding all the context.
It feels like it's all held together with sticky tape.
Until the week you're sick, or slammed, or your brain is somewhere else entirely. And you get that dreaded follow up email from your most valuable client... "just checking if you saw this". *Cringe*.
Let's fix that
There are 3 Core Systems every Successful & Sane Business Owner Needs
Marketing Systems
Have the right people find you, and keep hearing from you, without you starting from scratch every time.
Sales Systems
Your leads convert. It was easy for you and it was easy for them. No chasing, hoping or forgetting.
Delivery Systems
You show up as you intend to and your clients feel looked after - without you spending hours in your inbox every day.
But it doesn't just end there... they need to talk to each other. And you need (quick) visibility across all three.
Your cart, your calendars, your CRM, your email marketing software, you contracts, your forms, all the things.
All it takes is someone (aka me) to learn how your business really works, then build the systems around that. Around your brain, your week, and your budget, instead of around someone else's idea of how you should be running things.
Ready? Here are your choices:
If you want to know what to fix first, and you'll take it from there…
The Process Audit
You know something in your setup is slowing you down. You feel it every time you do the same task by hand for the fourth time this week. What you can't do is name where it's going wrong, and that's the frustrating part.
The Process Audit is a 90 minute consultation where we go through of your systems (marketing, sales or delivery), task by task. Your tools, your steps, your emails, the lot.
Afterwards you get three things: a big picture map of how it runs now, a step by step breakdown, and recommendations with options. Options, plural, because there's rarely one right answer for a real business.
Take the map and run it yourself, and that's a finished job. If you'd rather I built it, the fee comes off your project.
It suits you if you're done letting "I'll sort it later" run another year. It won't suit you if you're happy with how things run.
AU$750 including GST.
If you want me to do it for you (the strategy and the tech)…
Systems, Sorted
You don't want to learn the once-off setup tech. You want it working, and you want to stay in the parts of your business only you can do.
With Systems, Sorted I do the strategy and the build, then hand the whole thing over properly. How it works, where the joins are, what to do when something breaks, and how to change it later.
No retainer you can't leave. No tool chosen because it suits me. If you never speak to me again, your business still runs.
We'll begin with a Systems Consult - a AU$500 one hour call where we go deep on three things: what your setup looks like now, what you want it to look like, and what tools you've got to work with. We map your processes, find the gaps, and choose your priorities together.
Then I go away and do the feasibility work, and come back with a proposal: what I'd build, how it would run, and what it costs. A real number, not a range (but expect somewhere between AU$1,500 to AU$5,000).
If you need to sit down and be forced to do your part (with a systems pro at your side)...
Systems Sessions
You want to build the thing. You don't want to build it on your own at 9pm with fourteen tabs open and no one to ask.
Systems Sessions are working blocks where we build side by side. You bring the "but what if someone books twice" scenarios. I bring the solutions, and the reason behind each one.
Your hands stay on the keyboard. That's deliberate. The point isn't only that it gets built, it's that you understand it well enough to change it yourself when your business moves.
But first... we need to know what is possible which is where a Systems Consult comes in. This is a AU$500 one hour call where we go deep on three things: what your setup looks like now, what you want it to look like, and what tools you've got to work with. We map your processes, find the gaps, and choose your priorities together.
Then I go away and do the feasibility work, and come back with a proposal: what I'd build, how it would run, and how many "sessions" it would take to achieve it. A real number, not a range (but expect somewhere between AU$1,500 to AU$5,000).
Here's what we look at
Whatever you choose, we're looking at the same three things. That's The Sane Systems Blueprint, and it's the reason the systems stick.
Strategy
What to do (and why you are doing it)
👉🏼 What you're trying to make happen this year, not in five years
👉🏼 Who you're selling to, and what they need from you before they'll buy
👉🏼 What current best practice says, and where your business is the exception to it
Tech
The tools that make it happen
👉🏼 Every tool you're paying for, what it's doing, and whether it earns its keep
👉🏼 What talks to what, and where a connection should exist and doesn't
👉🏼 What can be automated and what needs your human touch
👉🏼 When and how AI should be used (and when it doesn't suit you)
Reality
The one most people skip, and the reason most systems fail.
👉🏼 How you like to work, and what you'll avoid no matter how sensible it is
👉🏼 What your week looks like, including the parts that never make the calendar
👉🏼 Your season of life, your budget, and your team, or lack of one
👉🏼 Industry regulations and other non-negotiables
Why all three
The answer always sits where the three overlap.
A strategy your tech can't support is a wish. Tech that ignores your reality becomes another subscription you feel guilty about. And reality on its own is a to-do list.
Get all three in the same room and you end up with something you'll still be using next year.
Hi, I'm Yael
Business Strategy & Systems Consultant, for small business owners building a business around their life, unapologetically.
> A marketing degree, an MBA, and a stack of courses since. The learning never stops.
> 25 years in marketing, more than 10 of them online, and hundreds of business owners helped.
> Strategist and builder in one. I design it, and then I build it.
> The whole picture: marketing, sales, and delivery, joined up.
> Host of That Systems Show Podcast
> Neurodivergent founder, running the business during school hours.
> FIFO wife, soccer mum of two, netball player, Survivor superfan, puzzler and lawn enthusiast.
I have the strategic brain, the technical chops, and the qualifications, so you can be confident I can help you. And because I run my own business around school hours with a brain that needs things a certain way, I build yours to suit how you work rather than how you think you're supposed to.
Ready to finally sort your systems?
Unsure what you need?
Tell me the one thing in your business currently held together with hope and a bit of tape, and I'll point you at the right starting place. Even if that turns out not to be me.