LIVE, IN PERSON WORKSHOP
Your Year of Emails
Wednesday 28th January 2026
10.30am-2.30pm
The Panorama Club, Leederville
Hosted by: Yael Keon (Email Marketing Expert) and Elsa Mitchell (Business Mentor)
2025 was meant to be the year you finally got your email marketing sorted
And yet... here we are. Again.
Let's end that cycle now and create a plan for 2026.
But not just any plan.
One where:
- Every email has a purpose and leads to the sale (even if there is no direct sales pitch)
- Decisions are based on your real numbers, not guesswork
- Your subscribers get the emails they want and need, when they need it
- You know what projects you should be working on and what can be saved for later
During this 4 hour, hands-on, laptop open workshop, you'll
Review your Numbers
You'll be shown you where to find them, what to look for and help you interpret what they mean.
Now you'll be able to make an informed decision about what you should be working on and not just taking a guess.
Plan your Priorities
Using Yael's signature 5 Email Experiences framework, you'll audit your current setup and decide which of the 5 Experiences are the biggest priority for you and what email marketing projects you should be working on to help you achieve your business goals.
Create an Email Calendar
Starting with the big picture you'll know what topics and/or events you will need to focus on through the year. Then we'll brainstorm specific content ideas for the whole year.
These ideas will not just be for the sake of sending an email. Instead, each will have a strategic intention.
All put together into a handy, custom designed
Google Worksheet which you can refer back to through the year.
Meet your Hosts
Yael Keon
Email Strategy + Tech
Yael Keon is an email marketing consultant who helps business owners turn email from an overwhelming “I should really be doing this” task into a clear, strategic system that actually drives sales.
With 20 years’ experience in marketing and business systems plus an MBA and a Bachelor of Commerce (Marketing & Advertising), Yael brings a rare mix of big-picture strategy and hands-on technical expertise. She’s worked with hundreds of clients across service businesses, ecommerce and digital products, helping them build email strategies that are simple, intentional and built to last.
Elsa Mitchell
Business Mentor and Hostess Extraordinairre
Elsa Mitchell is a serial entrepreneur across a diversity of industries from beauty to construction, a business mentor, Bossy Bitch podcast host, and rural/regional business advocate.
Her approach to business is nurturing and guiding, but in a let's get-shit-done kinda way. Calling a spade a spade - she'll be facilitating the discussions that need to be had.
