PRESENTING
The ultimate membership to help you set up a strategic email marketing ecosystem that turns new subscribers into paying clients on autopilot.
Minus the boring.
The 5 Email Experiences Framework
2 x Live Group Coaching Calls a Month
Monthly Tech Checks
Monthly Copy Critiques
20% discount on courses & 1:1 work
Bonus Email Marketing Trainings
You know the drill
Email marketing is important. Building your list is important. Sending emails is important…
…and yet, your email marketing is practically non-existent.
Sure, you might send an email – on occasion – but beyond that, email marketing sits on your to-do list never getting done while you tinker around in Canva creating the perfect post for hours.
You know you need to step up your email marketing game. But no one’s given you a damn good reason why.
let me fill you in
That post you spend hours on for your Instagram?
You’ll get an average of .67% of engagement. (That’s 6.7 people out of every 1000 followers)
Not buy. Just engage with it.
vs
That post you shared on Facebook?
That gets an average of 0.064% engagement. No, that’s not a typo. From your following of 500 that means .32 of a person is engaging with your content.
Not even a whole person! Oh, Facebook.
vs
Now say all your followers are subscribers. That email you wrote last month to a list of 1,500? With 21% engagement rate, you’re connecting with 315 people
Social media alone isn’t going to bring home the bacon. But with 1% conversion rates as the bare minimum, that email can bring in you 15 new sales.
Now you tell me, which is harder when it comes to selling?
Let’s take it a step further.
Selling In Your Sleep Is All About Getting Strategic.
You know that pipedream of making sales in your sleep? Welcome to strategic email marketing.
Strategic email marketing is more than just sending an email newsletter once a week. And you’re thinking “jokes on you, I only email my list once a month.”
It’s about creating an experience. Like a back-stage pass to your world.
Instead of pushy mass-marketing tactics it’s about personalising the journey and selling to them at the exact right time. Because let me tell you, when your subscriber is ready, they want to be sold to.
And the best part?
You can pre-schedule it. You can automate it. You can guarantee reach. And therefore results.
WELCOME TO
If you want get off the hamster wheel of content creation just to make the next sale…
If you want to create a sales system that sells for you 24/7 without you having to lift a finger…
If you want to launch new products with confidence knowing it’ll sell out with a couple of emails…
It all starts with strategic email marketing.
It’s not about quitting your social game. It’s about knowing where email marketing fits your overall marketing strategy and how you can use email to easily turn followers into raving fans.
When you combine your social media with your email marketing, you get a powerful sales ecosystem that allows you to algorithm-proof your business and scale with ease.
“my list has grown from zero to several hundreds. I’ve got my first client and many more afterwards. I couldn’t achieve all these without the help of her. If you’re on the fence of joining this program, I would highly recommend taking action now. It’s an investment you won’t regret”
Miyuki Seguchi, Japan Travel Essentials
“Since joining I have set up my email system for workflows and automations that are important for my client work, and been able to create a newsletter/update process that works for me. The one thing I love most is the various ways you can get support, either tech, copy, setting up etc. It’s all covered.“
Jenny De Lacy, TALKING DIGITAL
HEY, I’M YAEL
With 20 years of experience under my belt working with small and medium-sized international organisations and some hard-won tricks from running my own small business start-up, I’ve created an email marketing program like no other.
One that takes the seemingly daunting task of email marketing and turns it into a step-by-step system to help you send those emails on autopilot.
I’ve helped technophobes, small business owners who think they have nothing worthy to say, and others who are scared of being annoying set up email marketing that does all the selling for them, giving them their time back to run the show, take Fridays off, and live out that elusive work-life balance.
And I can help you too.
let’s put on a show your list will rave about
Here’s the 5 (strategic & personalised) experiences your subscribers will go through…
The Signup Experience
Turn your followers into subscribers who can’t wait to open emails from you.
The Welcome Experience
Turn your followers into subscribers who can’t wait to open emails from you.
The Nurture Experience
Your subscribers have graduated to a new title: raving fans thanks to the binge-worthy content you’ve been serving up consistently.
The Sales Experience
It’s time to serve up your offers. But done using really smart strategy and automation. Because selling is serving.
The Post Purchase Experience
Delight and surprise your new client and customers with emails that build loyalty, trust, and referrals.
THE EMAIL EXPERIENCE IS THE GAME-CHANGER YOUR BUSINESS (AND YOUR BORED SUBSCRIBERS) NEED
A membership to help you set up a strategic email marketing ecosystem that turns new subscribers into paying clients on autopilot.
The Email Experience will show you the exact step-by-step process for implementing a high-converting (and high-connecting) email strategy without needing to do all the things straight away. One step at a time.
The Email Experience will give you direct access to my expert email marketing brain where I’ll translate seemingly complex strategy into simple to understand language and processes that make sense for your business model.
The Email Experience will help you implement any one of the strategies you learn in my actionable and practical courses so you have that extra peace of mind that you are doing it “right”.
Strategy, support, and accountability to help you show up and share your most important messages with the world.
Throw up a social media post and get a few likes or email it at the right time and make sales.
Here’s what happens when you master your email marketing:
Set up your email experiences once and sell forever.
Launch new products knowing your subscribers are ready to buy.
Scale beyond what you thought was possible.
The result?
Sell while you sleep.
“THE EMAIL EXPEREINCE HAS BEEN PERFECT FOR GETTING ME CHANGED OVER TO ACTIVECAMPAIGN AND USING IT CORRECTLY. FUTURE LAUNCHES WILL BE SO MUCH EASIER AND SMOOTHER. “
LISA TURNER, ACCOUNTED FOR YOU
“I STRUGGLED WITH EMAIL SINCE LAUNCHING MY BUSINESS AND HAD NO EXPERIENCE OR KNOW HOW UNTIL YAEL CAME IN WITH HER EMAIL MARKETING CAPE AND TAUGHT ME THE BASICS I NEED TO GET STARTED. I HAD DREADED EVEN LOGGING ON AND NOW I ENJOY IT!”
FIONA O'BEIRNE, GLOWDRY AUSTRALIA
“SINCE JOINING THE EMAIL EXPERIENCE I’VE LAUNCHED A MINI ONLINE COURSE THAT GOT 500 PEOPLE ONTO THE WAITLIST AND 10K WORTH OF SIGNUPS IN THE FIRST ROUND. SEVERAL EMAIL AUTOMATIONS THAT HAVE CONTRIBUTED TO REVENUE DOUBLING”
EMMA BAKER
HERE’S HOW WE ROLL…
This monthly or annual membership includes instant access to The 5 Email Experiences Framework plus monthly implementation support and accountability.
Get instant access to:
The 5 Email Experiences Framework so you can confidently turn your new subscribers into paying customers in five easy steps.
1 x Tech Check a month with Yael. Get my eyeballs all over your tech. I’ll review, troubleshoot, and provide feedback on your email set up.
1 x Copy Critique a month with copy expert Stacey King
2 x Group Coaching Calls a month Get all your questions answered.
Access to the Private Facebook Group to ask questions and connect with other business owners using email marketing to run their business
20% off all Yael’s courses and 1:1 sessions
Plus BONUS Courses
WTF can I send (to my email list) course – Valued at AU$10
Everyday Email Sales – Valued at AU$40
Or if you choose the annual option get access to your choice of “How to…” email marketing software course full of tech tutorials – Valued at AU$150
Choices include ActiveCampaign (Available now), MailerLite (Available now), Klaviyo (Dec 2023) or ConvertKit (avail Feb 2024)
Get started today for only AU$30/month*
Or get 2 months free and the bonus email marketing “How to…” software course by joining as an annual member for only AU$300/year*
(*Prices exclude GST/taxes where applicable)
HERE’S HOW I’LL HELP YOUR BUSINESS
ECOMMERCE
You’ll be building out a full range of automations that ensure you have fence-sitters converting and customers coming back time and time again.
Your list will be consistently growing – through not only a discount code (only if you choose!) but also through effective lead magnets.
You’ll know how to speak to your list beyond just product promotions, new releases and talking about features. You’ll go deeper and create that ultimate brand loyalty.
SERVICES
Building that know, like and trust factor is crucial to service based businesses and I’ll show you the strategy to do that through a simple lead magnet and welcome series that take your new lead on a journey to help them make an informed, feel-good decision to work with you. You’ll then continue to nurture that relationship with consistent emails until they are ready.
You’ll also build in methods and automations to serve your new clients after they have said yes to working with you and also to offboard them effectively.
ONLINE EDUCATION
Building a leveraged business model is an amazing way to grow your business in less time. But it generally requires two major things: higher list numbers and automated experiences.
In The Email Experience, you’ll learn how all these strategies fit together and how to effectively sell your offer using either a Launch or Evergreen model.
ENTERING FROM STAGE RIGHT: THE TECH HEADACHE
Look, I get it.
Email marketing seems so hard. You’ve got to find the right software (analysis paralysis), you’ve got to learn the platform (but I’m no good with tech), and you’ve got to connect everything (what if I break it?).
There seem to be a thousand reasons why you end up procrastinating on getting your email marketing set up.
That’s why if you join The Email Experience as an annual member you’ll get access to your choice of one of for “How to…” email marketing courses full of tech tutorials.
(Your choice of either ActiveCampaign, MailerLite, Klaviyo (avail Dec 2023) or ConvertKit (avail Feb 2024).
An entire library to help you move through analysis paralysis, make your decision, get familiar with the software, and start using it strategically.
Plus, I’ll be here every step of the way, ready to review your tech every single month for 12 months.
Don’t sell yourself short. If you can master Canva and upload a post and a few hashtags, you can set up your email marketing easily.
HERE'S WHAT OTHERS USUALLY PROVIDE
❌ A must get it done in 6 week course or there’s not further support – but then you get stuck at the first step and next thing you know you are behind and give up altogether
❌ A grow your list quick offer – but this only scratches the surface. Why grow a list if you don’t know what to send after they signup?
❌ A must use this software – or you don’t get the support you need and you are left guessing or searching youtube for help.
HERE'S WHAT I BELIEVE YOU REALLY NEED
✔️ A spacious container – so that you can implement one step at a time and monitor the results. With complete support all the way. There is no “behind”. You just stay for as long as you need.
✔️ A complete email marketing strategy – which doesn’t just include how to get more quality subscribers but also what to send (years) after the signup.
✔️ A choice – with tech support for 5 of the most popular email marketing software (and strategies that will work with almost anything)
my guarantee to you
I’m so confident that the strategies that you will learn in The Email Experience will work for you if you show up and implement what you learn. However, if you are not completely satisfied with the content, you can cancel and request a refund within your first 14 days. To do so contact me at [email protected].
Don’t just grow your list.
Set up a strategic email marketing system that’ll help you scale and grow your business for years to come.
imagine
An email list filled with subscribers who open, click, and buy from every email you sell.
Email experiences that are sent on autopilot, so you don’t have to worry about creating brand-new content every single week.
Knowing exactly how many new subscribers you need to reach your sales and launch goals, and how to turn the tap on and off as needed so you are never short of leads again.
That’s the power of the email experience.
the recap
This annual or monthly membership includes instant access to the entire 5 email experiences framework plus monthly implementation support and accountability.
BEST-VALUE
One Easy Payment, Annual Renewal- The 5 Email Experiences Framework so you can confidently turn your new subscribers into paying customers in five easy steps.
- 2 x Group Coaching Calls a Month
- 1 x Copy Critique a month with copy expert Stacey King
- 1 x Tech Check with Yael. Get my eyeballs all over your tech. I’ll review, troubleshoot, and provide feedback on your email set up
- Access to the Facebook Group to connect with other business owners using email marketing to run their business.
- 20% off all Yael’s courses and 1:1 sessions
- BONUS: Lifetime access* to WTF can I send (to my email list) course – Valued at AU$10
- BONUS: Lifetime access** to Everyday Email Sales course – Valued at AU$40
- BONUS: Lifetime access** to “How to…” Email Marketing Software course full of Tech Tutorials (your choice of either ActiveCampaign, MailerLite, ConvertKit or Klaviyo) – Valued at AU$150
- (**Lifetime access means you’ll get lifetime access to these courses even if you cancel your membership. Lifetime means the lifetime of the program)
- *Price excludes GST/taxes where applicable.
MOST FLEXIBLE
Monthly subscription, cancel anytime- The 5 Email Experiences Framework so you can confidently turn your new subscribers into paying customers in five easy steps.
- 2 x Group Coaching Calls a Month
- 1 x Copy Critique a month with copy expert Stacey King
- 1 x Tech Check with Yael. Get my eyeballs all over your tech. I’ll review, troubleshoot, and provide feedback on your email set up
- Access to the Facebook Group to connect with other business owners using email marketing to run their business.
- 20% off all Yael’s courses and 1:1 sessions
- BONUS: Lifetime access** to WTF can I send (to my email list) course – Valued at AU$10
- BONUS: Lifetime access** to Everyday Email Sales course – Valued at AU$40
- BONUS: Lifetime access** to “How to…” Email Marketing Software course full of Tech Tutorials (your choice of either ActiveCampaign, MailerLite, ConvertKit or Klaviyo) – Valued at AU$150
- (**Lifetime access means you’ll get lifetime access to these courses even if you cancel your membership. Lifetime means the lifetime of the program)
- *Price excludes GST/taxes where applicable.
Who the Email Experience is for:
Online business owners who have an existing audience and want to see better (or any) results from their email list, whilst helping more people.
Online business owners who want to show up and serve but are burning out with all the admin and the hamster wheel of marketing.
Online business owners who are sick of their email marketing system being a hot mess but want it to be organised and easy to use.
Coaches, consultants and freelancers who want to build trust and connection through regular, value-filled communication and create amazing onboarding experiences for their clients.
E-commerce store owners who want to stop leaking sales and start getting more repeat business.
Online course and membership creators who know the value of having an email list but prefer to sell via “pull” based email strategies and value-led marketing rather than sleazy funnels and pushy sales tactics.
Virtual assistants, copywriters and website developers who want to add more skills to their online marketing expertise and have access to a full suite of training on multiple platforms.
Who the Email Experience IS NOT for:
People who want to circumvent laws and mass upload people to your list. Consent is required and this is a spam free zone. Quality over quantity always!
People looking for a get rich quick solution – if you think email marketing will get you all the sales after just a couple of emails, then this isn’t the place.
People looking for 1 on 1 coaching or done for you work – this is a group experience.
Those who can’t commit to do the work.
Those who don’t want to invest in their marketing but always seek the free solution rather than the one that will save them time and headache.
questions, answered
Isn't email marketing dead?
Does 44 times the return on investment tell you email marketing is dead? Sure, the old school blog round-up emails, or weekly newsletters might have changed with the times, but creating and delivering an automated email experience to meet your subscribers where they’re at and move the through a journey towards becoming a client or customer will never be dead.
I already have an email list – what can you do for me?
A lot actually! Building an email list and sending “newsletters” is only the tip of the iceberg (and bare minimum if you ask me). By layering in email automation and some clever promotional strategies not only can you start sending emails to your subscribers at the time when they are most interested or likely to buy from you but you can also start to automate your systems and processes to save yourself a heck of a lot of time.
Aren’t we getting enough emails? I’m worried about adding to the noise and being annoying.
Firstly, are you posting to social media? That is a MUCH noisier place than email which means the chances of your message being seen is significantly less. Email has 13 x the engagement of Instagram and a whopping 213 x the engagement of Facebook.
Secondly, if you are asking yourself “am I being annoying?” – you probably aren’t. Those who are really annoying really don’t think about it. But by the fact you are asking this question means you care and therefore will treat your subscribers email address with respect and only send them top notch stuff.
I don’t feel like I have anything to send
The answer here is simple. You do!
Trust me – I’ve worked with dozens of business owners who have thought that and after a few short minutes with me, I’ve had them flowing with ideas. To help you, you get access to the WTF can I send (to my email list) course to help you brainstorm all your ideas but also to get past the mindset blocks that often come up with this fear.
How much time will I need to invest to see results
I get it. Life is full. And truthfully, email marketing is a long term game.
Sure we can get you some quick wins but to see long-term results, you need to invest a little time in setting up and monitoring your automations. But, once they are done and running you’ll start seeing the literal dream of getting sales while you sleep. It can happen!
How much time will I need to commit?
As little or as much as you want!
This membership is all about implementation with professional guidance.
The more strategies you implement, the more time you can invest. But The 5 Email Experiences Framework is setup in such a way that you can choose to implement one small step at a time and still see results.
For general “email marketing implementation”, I suggest designating an hour or two a week to start or 1 full day a month. Then once things are setup, it can be reduced to just a couple of hours a month.
For writing the emails themselves – give yourself 20 minutes. That’s it!
Can’t I just hire someone to set it up it for me?
For sure! In fact, I have an agency – The Email Automation Co which can do just that for you. Check it out here.
Or if you have someone in house to set it up for you – that is brilliant. But as CEO you need to have an understanding of the strategy and what you should be sending. The tech is just a small component.
I can’t afford this right now
Ok, I’m not going to pressure you!
What I will say though is email marketing has the highest return on investment of any online marketing strategy. I’m talking $44 per $1 spent.
I’ll also respond with a question – how much is one extra sale worth to you? Or 10? Or 100? Would it be worth it to invest then?
What's your cancellation policy?
There is a 14 day money back guarantee if you don’t like what you see.
After that you can choose to cancel your monthly or annual payments anytime.
And the best bit? Even if you cancel (not refund) you’ll still get lifetime access* to the bonus courses.
*Lifetime access means the lifetime of the course.
THINK THIS WILL BE JUST ANOTHER STATIC CONTENT, UNSUPPORTED, BUT NEVER GET AROUND TO ACTUALLY IMPLEMENTING COURSE?
If you commit, so will I. I’ll be there regularly to ensure you’re creating something that will get you discovered and grow with your business.
The skill set you’ll build in this program will never be wasted, and even if you decide to outsource your email marketing, you’ll know exactly what you should be expecting as a return on your investment and easily align email with your wider marketing and business strategies.
You might have made a start or not at all, but if you have a business, and the drive and commitment to do the work, you’ll walk away with a whole new set of tricks in your small business marketing repertoire.