ActiveCampaign

flexible, feature-rich email marketing

(Yael's preferred choice for "versatile" email marketing and advanced automation)

activecampaign email marketing software

ActiveCampaign is a versatile email marketing platform designed for businesses that want to do it all. Whether you’re selling digital or physical products, services, or managing a sales pipeline, ActiveCampaign’s advanced automation and CRM capabilities are perfect for those looking for flexibility and scalability.

If you want the bells & whistles plus ultimate flexibility, ActiveCampaign is for you.

(Note: While every effort has been made to ensure accuracy of the information on this page, technology is constantly changing so make sure to double check all features and pricing with ActiveCampaign directly first)

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Drag & Drop Email Builder

Create beautiful email campaigns easily with their drag & drop builder - using a range of simple-to-use content blocks. Now with an AI builder and integrated brand kit you can create your emails quickly.

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powerful automations

Go beyond just simple email sends & wait times and add in a full array of actions that can split, segment and create tailored experiences.

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Subscriber Organisation

Unlimited Lists, Segments, Tags and Fields mean you can organise your subscribers in a way that makes the most sense to your business.

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who is activecampaign for?

ActiveCampaign is an incredibly flexible email marketing platform designed to support a wide range of business types. It’s ideal for businesses that want to manage various aspects of their marketing—whether you're selling digital programs, services, or products. With its advanced automation features, ActiveCampaign allows you to create tailored workflows for virtually any scenario, making it the perfect choice for businesses looking to scale and diversify their marketing efforts.

SERVICES

Easily set up different lists or segments of subscribers so you can send tailored emails based on their stage of working with you—whether they are a subscriber, a lead, a client, or a past client.

This allows you to customise the emails they receive, such as sending newsletters exclusively to subscribers while sharing important updates with clients.

You can also create welcome experiences to generate leads, onboarding experiences to ensure ultimate client support and offboarding for that all important retention.

ActiveCampaign includes direct integrations with Calendly and Acuity Scheduling, making it easy to sync your contacts. These are just a few standout ActiveCampaign features that simplify client management.

digital creators

ActiveCampaign integrates directly with cart software like ThriveCart and also ecommerce stores - including a powerful recurring payments integration for WooCommerce and Stripe.

List growth is made easy through the ability to create multiple forms, lead pages and delivery sequences. Then you can nurture those subscribers through welcome automations or sales funnels. Easily moving across segments and tags to ensure everyone is getting the right emails.

Program and membership delivery is also made easy through the setup of lists and the use of tags for each round, then customising the onboarding experience and regular email updates.

ECOMMERCE

Integrate directly with your Shopify, WooCommerce, Bigcommerce or Magneto stores for a full suite of email ecommerce capabilities.

Trigger automations based on audience actions like making a purchase or abandoning a cart. Plus filter by products purchased or product categories. Even add dynamic product sections to your emails based on categories and availability.

Combine this with list building and welcome series', you can have quite a powerful setup.

While not as comprehensive as a dedicated ecommerce email marketing software like Klaviyo, ActiveCampaign gives a host of powerful features that work well if you have multiple revenue streams.

sales teams

One additional feature that ActiveCampaign has is the ability to manage a full sales pipeline using it's Pipelines add on.

This means having a full CRM linked with your email marketing for ultimate email automation.

Create sales pipelines and deal stages for each and every lead. Plus add in Accounts to handle communications with multiple contacts across one organisation.

activecampaign pros & cons

PROS

Advanced Automation Capabilities - ActiveCampaign provides highly customisable automation features, allowing you to create date-based triggers, filter subscribers, and even remove them from automations once they reach specific goals. With a wide range of pre-built automation recipes, you can easily tailor your workflows. The only limit? Your imagination.

Exceptional Customer Support - ActiveCampaign stands out with its proactive customer support. From the moment you sign up, you’ll receive personalised outreach, ensuring you have a smooth onboarding experience. Their support team is quick to respond to requests, and they even offer a free migration service to help you transition seamlessly.

Unlimited Customisation and Easy Segmentation - With ActiveCampaign, you can create as many lists, segments, tags, and custom fields as you need, making it simple to manage multiple scenarios for different offerings. This flexibility also allows you to easily track where each subscriber is in their journey, ensuring you can deliver targeted, relevant content at every stage.

CONS

Steep Learning Curve - ActiveCampaign offers powerful features, but it can take some time to master. If you're not particularly systems-oriented, getting up to speed may require extra support. Setting things up correctly from the start is crucial to avoid confusion and ensure you're maximising the platform's capabilities.

Landing Pages - ActiveCampaign does have landing pages but the design is really tricky to use and it always does some funny little things that you can’t figure out how to fix. And you can be really limited by their templates. So normally I’d recommend creating a landing page on your website and embedding a form. However, if you are stuck you can still use this feature – just don’t expect as much design flexibility as you may like.

Reporting - While you can get a tonne of data out of ActiveCampaign and they have a few handy dashboards for ecommerce businesses, sometimes it can take a lot of clicks to find the data you want. Custom reporting is an additional cost and which still isn't as user friendly as other software where it comes as standard.

my favourite feature - INTEGRATIONS!

The sheer number of integrations you can have with ActiveCampaign really is where is excels. This means you can build automations around nearly any other software you use day to day in your business. And if they don't have it, the custom fields and automation filters make it easy for you to control what happens after a Zap. These flexible integration options are among the best ActiveCampaign features for tech-savvy users.

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How to get the most out of activecampaign

Establish a Clear Naming Convention

Keep your lists, tags, and automations organised by using a consistent naming system. This will make it easier to manage and find what you need quickly.

Segment Your Audience

Create separate lists for each distinct audience group (e.g., clients, course students, waitlist, newsletter subscribers, welcome series). Always send emails to only one list at a time to ensure your messaging is targeted and relevant.

Use Tags for Automation Triggers

Link automations with tags rather than relying on start/stop automation steps. This approach gives you better control and visibility over who receives which messages, making it simpler to track and manage your audience flow.