MORE THAN MARKETING.
MORE THAN A MASTERMIND.
THIS IS A MISSION TO FINALLY CREATE THAT BUSINESS THAT SUPPORTS YOUR LIFE’S VISION.
BY ACTUALLY DOING THE IMPORTANT THINGS.
WITH THE BACKING OF MY 20 YEARS OF MARKETING & BUSINESS EXPERIENCE (AND SUPERPOWERED STRATEGIC MIND)
FREE TO THRIVE
A 6 MONTH BUSINESS TRANSFORMATION – FROM UNCLEAR & HUSTLING TO PURPOSEFUL & THRIVING
IF YOU ARE WANTING to follow an exact formula for success, free to thrive IS NOT FOR YOU.
I don’t believe in a one size fits all approach to success.
Masterminds. VIP Days. Client Packages. Memberships. Courses.
Everyone seems to have a “solution”.
But what if you don’t know exactly the path you want to follow?
Or you do know but it doesn’t fit an exact mould.
And you definitely don’t want to fit in a box.
What if instead you had access to a strategic superpower of a brain (me!) who can take your vision, help you make the best decisions and map out how to get there in the most efficient way possible?
And then you actually implement.
WITH DIRECT ACCESS TO ME FOR 3 HOURS A FORTNIGHT, FREE TO THRIVE IS ABOUT FINALLY DOING THE IMPORTANT THINGS.
THE RIGHT THINGS.
THE THINGS THAT WILL MAKE THE DIFFERENCE.
Hi, I’m Yael
Marketing Expert with 20 years experience.
Big Picture Thinker.
And I’m efficient (my name literally means that!).
My zone of genius is seeing the quickest, best way to get something done.
It’s why I have been able to build my successful business in 15 hours a week.
While having 2 kids – who are finally both in school.
And while having a hubby with long hours and a fluctuating work schedule.
Oh & coaching my 7 year olds netball team on the side…
I get things done.
But I also show up for 99% of my kids things.
I am there at school dropoff and pickup.
I’m there for my clients.
And I’m also there for the days when I CBF and I just zone out.
My business has been built off the back of email marketing and I love it for just how efficient it is.
But I also know a lot about a lot of other things.
And this new space is where I’m going to share all.
INTRODUCING, FREE TO THRIVE
A 6 month container to completely transform your business from a constant hustle or slow burn to easeful & thriving.
THROUGH ACTUALLY DOING. NOT JUST LEARNING MORE THINGS.
HERE’S HOW IT WORKS
Quarterly 1 on 1 Strategy Session with me!
Like I said, it’s not just a mastermind.
Here I want to ensure you are focusing on the most important things for your business. I’ll also give you full access to my marketing and business strategy brain so we can put together the best strategy for you or overcome any obstacles in your path.
We’ll have 1 hour together. Just you and me.
Plus in addition to these 2 calls across the 6 months, you’ll get 1 x 30 minute SOS call anytime you need to claim through the year.
Quarterly Smash-it-Out Strategy Sessions
This is where we’ll go through my signature process for crafting your best marketing and business strategy.
We’ll decide what will move the needle most NOW and how to get it done with the most ease. You’ll know exactly what to focus on to get the most growth in as little time as possible.
Unlike other business planning we’ll also incorporate how your business blends with your life so you can truly feel free.
Custom Created, Zero Fluff Program
This self-paced curriculum focuses on 3 x pillars: Simplified Business, Simplified Marketing & Simplified Sales.
Watch at your own pace (even at 2 x speed with captions!) and implement each of these core, zero fluff elements as and when you need them.
You don’t need to watch things that aren’t relevant to you at a given time. You choose.
This content is truly accessible so you can binge watch or take it at your own pace. You’ll even be able to download audio versions and transcripts.
Coaching & Coworking Calls
To help you actually implement, each fortnight we get together for a 3 hour coaching & coworking session. Over the first hour(ish) we tackle any big questions you have and then we get stuck into 2 hours of focused work.
Having dedicated CEO time is the secret to making progress. These calls will make that happen.
Plus it helps that you can ask me (and your peers) any niggly questions you may have while you are actually doing the work.
I want to ensure you are doing your best work which is why I ask that you submit your emails, lead pages, sales pages, offers and more for video critiques. I’ll personally review all so we can ensure your messaging is clear and your call to actions obvious.
“Free to Thrive has been invaluable for me this year. It has forced me to deliberately think about my business, but not just think about it, also to put plans into action. Setting aside three hours every fortnight to deliberately strategise and take action on business tasks has seen me make moves in the business that I would previously have thrown into the too-hard basket. I have felt supported and well cared for as I have worked together in our small team. I have appreciated Yael’s pre-recorded materials as well, which has given me insight into business mindsets and models I was not previously aware of.”
Melissa Bagnall, Ridgy Didge Resources
THE 3 KEY PILLARS
Over the course of the 6 months, you’ll be learning how to make everything easier and more efficient with these key lessons.
All core lessons are available immediately so you can focus on what you need at any given time.
Pillar #1: Simplified Business
Where we create space…
This pillar focuses on how to craft a vision for how you want your business & life to look together, then taking your first steps to creating that vision. It doesn’t mean skipping from 1 on 1 work to a course in a few days. Instead we take it one step at a time.
– Finding Time
– Finding Energy
– Your Offer Suite
– The Offer Bridge
Pillar #2: Simplified Marketing
Where we build your audience & MESSAGE…
Not all marketing is created equal. This pillar focuses on how to get more reach & impact by doing less.
– The Amplified Marketing Method (aka my secret sauce)
– Marketing 101
– Messaging Secrets
– Content Creation
– Lead Generation
Pillar #3: Simplified Sales
Where we create more income (in less time)
This pillar focuses on how to increase your sales without increasing your workload. Plus how to actually deliver an amazing experience.
– The Art of Sales
– Sales Strategy
– Sales Pages
– Evergreen Sales
– Onboarding & Delivery
“I’m 3 months into the Free to Thrive program and loving it so far! I’ve always been a fan of Yael’s down-to-earth and practical approach to email marketing, and her approach to marketing and business in general is no different.
Free to Thrive isn’t just about building and growing your business. It’s about building and growing a business that supports the life you want to have. This means it goes beyond just how much money you want to make, but also delves into things like energy management, your ideal week, and how to structure your offers to achieve the income and lifestyle you’re looking for.
The knowledge and training Yael delivers is fantastic, but the real value is the accountability and support you get for a whole 12 months. The fortnightly co-working sessions are a great way to keep the momentum going, and to get through those tasks that would probably otherwise sit forever on the to-do list.
If you’re looking for a group coaching experience that’s also highly personalised, I recommend checking out Free to Thrive. You won’t regret it!”
Stacey King, Polished Communications
applICATIONS CLOSE THURSDAY may 26TH (or when all 10 spots fill)
Let’s Recap what you get…
6 Months of Coaching & Strategic Guidance
Quarterly 1 hour, 1 on 1 Strategy Session with Yael
1 x 30 minute sos call with yael
Quarterly Group Smash-it-out Strategy Sessions
Fortnightly 3 hour Group Coaching & Coworking Calls
Free to Thrive 3 Pillars Program
Small Facebook Community Group
bonus 6 MONTHS ACCESS TO THE EMAIL EXPERIENCE MEMBERSHIP
All for only AU$5,000 (Tax Inclusive)
(Or 6 x monthly payments of AU$1000)
10 places only
WHAT HAPPENS AFTER YOU APPLY
You’ll receive an email from me confirming it’s been received.
You’ll hear back from me within 1 business day to discuss your application further. If you have questions we can go through them at this time or if we are both keen we can lock in your place!
We’ll secure your place!
We’ll schedule your first strategy call for May or June and the program will officially commence on Tuesday June 7th with a welcome call.
“The Free to Thrive program is the second program I have worked on with Yael. The first one, The Email Launch Program, got me using my ActiveCampaign subscription, which hadn’t been touched in the eight months I had had it. I now know how to create emails, lists, landing pages and a whole heap of things I didn’t know I need to do.
Yael’s teaching format works really well for me. We have pre-recorded videos to watch, which are easy to understand and follow. Then there are the coaching calls and my favourite, the co-working calls. This is where we all get to work on our particular projects, with Yael and the other members of the group available for help and feedback. Even if I do nothing else throughout the fortnight, I spend three hours working on my business. And no waiting if I get stuck on something.
The Free to Thrive program has helped me plan for the quarter and know what my priorities are. Even if I am over ambitious in what I think I can get done, I get much further that I would on my own.
I thoroughly recommend joining Yael’s programs.”
Caroline Smith, Jackadder Business Consulting
Nicole Smith, Creative Mum Life
this is for you if…
I’ll be up front – this program isn’t for everyone which is why it is application only.
free to thrive if for you if:
You are an established small business owner – at least 2 years into your business.
You want to start freeing up your time without sacrificing your revenue growth OR you already have strong boundaries around your time but want to start getting more profit from those hours.
You have a get it done attitude and are open to new ideas.
You are interested in adding a scalable offer into your mix.
You are persistent and patient.
You love some straight talk, tough love and to be truly heard.
You like going deep rather than surface level small talk.
Who FREE TO THRIVE is NOT for:
You are in the early days of business. This program requires at least a foundational level of online business knowledge. If you want my support there, I recommend checking out The Email Experience.
You have a fixed mindset that says “it’s too hard to change”.
You want me to do the work for you.
You expect overnight results.
You want to be loved up with pressies, retreats and pampering. (Nothing wrong with that, it’s just not my style or zone of genius – plus it makes the program more affordable too!)
THINK THIS WILL BE JUST ANOTHER STATIC CONTENT, UNSUPPORTED, BUT NEVER GET AROUND TO ACTUALLY IMPLEMENTING COURSE?
If you commit, so will I. I’ll be there to ensure your business will be completely transformed by the end of this program.
The skill set you’ll build will never be wasted. In fact it will pave the foundations for all future decisions you make in your business.
YOU HAVE QUESTIONS. I HAVE ANSWERS.
How much time do i need to commit?
Fair question since this is a program about saving you time! And don’t worry we’ll be creating the space so you can fit this program in without sacrificing your revenue, sanity or your family time.
With that said, at a minimum you’ll need to set aside the 3 hours a fortnight for our coaching & coworking calls. During this time you’ll actually be working on your needle moving tasks so it is definitely a gift.
On top of that, there’s the program content. Each video will be as brief as possible (around 20 mins) but can be watched on 2 x speed or listened to on the go if you download the audio version. You can binge watch each content drop in a day or just watch a video as you are folding your washing.
Finally, there’s the implementation outside of the coworking calls. This obviously depends on how much you want to get done. But you’ll be getting all the tools & resources from me to get it done as efficiently as possible.
When will the calls be?
9.30 am Tuesdays Perth time (AWST). With the exception of 2 calls in July due to Yael’s travels which will be 11.30am Perth time.
when will we begin?
We’ll start with our welcome call on Tuesday, June 7th, at 9.30am Perth time (AWST).
Then our first Coaching & Coworking call on Tuesday, June 14th.
And finally our first Quarterly Smash-it-out Strategy Session on Tuesday June 28th.
What if I can't make it live?
I get it. Life can get in the way and there might be some weeks you miss.
Any core teaching content will be pre-recorded so you can watch at your convenience. The coaching & coworking calls are then about implementing so if you miss the occassional one. No dramas.
All calls will be recorded.
You’ll also have access to Yael in the group to ask questions and get your video critiques.
What support will i get?
In a nutsell, ALOT.
I’ll have a vested interest in your success so will be checking in and tracking your progress year round. You can ask questions in the group and I’ll answer within 24 hours (Monday to Friday). Plus I want to see everything you produce to create video reviews.
Plus the Coaching & Coworking calls where I’ll happily even hop into your email marketing software or website and demo things or fix things.
Then there’s the 1 on 1 Strategy Calls with me which you get quarterly plus an extra 30 minute SOS call up your sleeve in case of emergency.
we are redefining what it means to own & grow a business, will you join us?
“I have always known the power of email in business but I have never met anyone who was able to drill it into me quite like Yael can.
I worked with Yael as I’d tried a few launches prior and everything has fallen apart during open cart. I knew that the missing piece was email but I wasn’t able to join the dots myself.
Working with Yael over 4 months was so straight-forward, easy to implement and understand. Yael has a wealth of knowledge and is able to guide you rather than leave you to solve it all yourself. That was what I needed.
My email open rates improved, my connection with my audience deepened, I no longer had to rely solely on social media because I was connecting through email. But more importantly, for me, my confidence skyrocketed. My confidence in what I was selling and who I was selling to. Seeing those open rates (and people choosing to listen) really cements that your audience actually wants to hear from you.
It was my most profitable (and lowest stress) launch to date.”
Brinie Scheen, Business with Brinie